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The Prime Day Apple AirTag Sale Ends Tonight—Here's Why You Should Shop the Smart Trackers Travelers Swear By

Our luggage is where?!

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When traveling, one of the worst things you can hear at the airport is "We lost your luggage." Those dreaded words send you right into a spiral of stress when you should be in vacation mode. But if you're hoping to avoid the situation in the future, or at least minimize the frustration that comes with it, I *highly* suggest you jump on the Apple AirTag sale happening now through tonight for Amazon Prime Day. Not only do travelers swear by the compact trackers when an airline has no idea where their suitcase is, but I can confirm that they're also a game-changer when you can't find your keys, wallet or even your pets. For Prime Day 2024, you can snag an Apple AirTag four-pack, for just $75, marked down from $99.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Here's how the Apple AirTags work: All you have to do is stick one of the sleek trackers in your luggage, purse, backpack, etc., and a U1 chip with ultra-wide band and Bluetooth technology will help lead you to its last location in the Find My app (available on iPhones). As long as the device is within range of *any* iPhone, you'll have peace of mind knowing exactly where it is. Which, of course, is why TikToks of the device have garnered more than 600 million views. Because who wouldn't want to see this video of someone being reunited with their precious cargo after it was lost?

PureWow editors are stocking up on the Apple AirTags while they're on sale, and so should you if you want to avoid the possibility of your luggage being lost in transit this travel season. Or perhaps you're tired of your partner losing their keys like Rachel Bowie, PureWow's senior director of special projects and royals, says she is. "If I have to help my spouse find his keys one more time, I will lose it! [These AirTags are] at the top of my list for that reason alone," she shares.

And when you (or your partner) have misplaced something around the house, not only does the device beep (so you can hear where it is), the app will also point you right towards it. In that case, it wouldn't be a bad idea to snag a pack for your forgetful parents, too—trust me, they'll appreciate it.

Apple

This set includes four of the handy trackers, so you can stop freaking out when your fur baby is hiding under the couch *and* keep track of your suitcase, purse and keys all at once. It's a steal at just $75, and most definitely worth it to keep your eye on those pricier (or priceless) things you hold dear.



Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

natalie bio photo e1692204716113

Assistant Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.