The Ulta Beauty Gorgeous Hair Event has finally arrived to give our luscious locks the TLC they deserve…without breaking the bank.
If this is your first rodeo, all you need to know is that it's just like the mega retailer's 21 Days of Beauty sale, where new deals are available each day with prices reduced by half their usual cost. Yes, that's right, you can expect nothing less than 50 percent off all the hair-care essentials you'll need to transition from spring to summer. Not to mention, this year's product lineup is top tier—we're talking tons of bestselling products like Grande Cosmetics GrandeHAIR Serums and the Drybar The Double Shot Oval Blow-Dryer Brush. To ensure you don't miss out on a single deal, we put together a day-by-day guide to this year's event, which runs until Saturday, May 28. You can thank us later.