ComScore

Target's New Home Line Is a Mix Between Anthropologie and West Elm, and We're Obsessed

As always, Target is making it hard to stay away for too long, especially if you’re obsessed with the store’s trendy, chic and affordable home goods. (You are.) This Sunday, the big red bull’s-eye is launching the newest collection from Chip &Joanna Gaines’s Hearth & Hand line, and on April 8, the retailer will debut a brand-new home line called Opalhouse. From velvet tufted throw pillows to decorative gold-wreathed mirrors, the 1,300-piece (!) collection is “globally inspired” and looks like an Anthropologie fever dream (just with way lower prices, since most items are under $30). Here, a few favorites from the new Opalhouse line.

opalhouse target armchair
Target

Myna Tufted Velvet Arm Chair ($270); Pleated Velvet Throw Pillow ($27); Striped Tasseled Woven Rug ($180)

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opalhouse target bedroom
Target

Michelia Rattan Queen Headboard ($200); Coral Moroccan Oversized End of Bed Throw ($30); Lory Pouf ($50)

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target opalhouse place table
Target

Round Velvet Floor Pillow ($30); Melamine Dinner Plate ($3); Bamboo Pizza Peel ($20)

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target opalhouse jaguar pillow
Target

Juno Tufted Rollback Velvet Loveseat ($500); Panther Peel & Stick Removable Wallpaper ($30); Panther Oversize Lumbar Throw Pillow ($25); Tole Chandelier ($80)

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RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.