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Move Over, Taylor Swift—Selena Gomez's Net Worth Makes Her a Billionaire, Too

in major part thanks to rare beauty

selena gomez net worth
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Taylor Swift made some major headlines when The Eras tour pushed her into billionaire territory...but her good friend Selena Gomez is joining the club now, too. While Swift made the majority of her money through music, Gomez's comes from her brand, Rare Beauty. The multi-hyphenate mogul is currently valued at $1.3 billion by Bloomberg, and my burning question is, how do the numbers stack up? From her cosmetics brand to her acting and singing careers, here's a breakdown of Selena Gomez's net worth, starting with her days on Disney Channel's Wizards of Waverly Place.

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selena gomez net worth
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1. What Is Selena Gomez's Net Worth?

According to Bloomberg, as of 2024 Selena Gomez's net worth totals a cool $1.3 billion. The multi-hyphenate derives the majority of her wealth from her cosmetics brand, Rare Beauty, though it was her acting and singing career, in addition to brand endorsements, that gave her a running start. She reportedly made $3 million during her tenure on the hit Disney Channel show, Wizards of Waverly Place.

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2. How Did Selena Gomez Earn Her Fortune?

Gomez got her start in the entertainment industry in 2002 on Barney & Friends. She went on to Disney Channel, where she had a recurring role as pop star Mikayla Skeech on Hannah Montana before being cast as Alex Russo on Wizards of Waverly Place, which ran from 2007 to 2012 with 106 episodes. Gomez reportedly made $30,000 an episode, bringing the total to almost $3.2 million. Films like Another Cinderella Story and Princess Protection Program followed.

Gomez also launched her music career with Selena Gomez & The Scene through Hollywood Records. Together, the band released three albums: Kiss & Tell, A Year Without Rain and When the Sun Goes Down between 2009 and 2011. All were gold certified. Then, Gomez made three solo studio albums, which consisted of Stars Dance, Revival and Rare.

Selena Gomez's net worth owes a (tiny) part to endorsements, as she notably inked a $30 million, two-year deal with Puma in 2017 and a $10 million Coach endorsement in 2016. When it comes to social media (where she has 423 million followers), she might earn anywhere between $500,000 to $800,000 per post.

Today Gomez is one of the three leads in the popular Hulu series, Only Murders in the Building alongside Steve Martin and Martin Short. She is also the cofounder of mental health startup, Wondermind, a digital platform covering mental fitness, conditions and real stories, in addition to a newsletter, podcast and other resources. In a funding round led by Serena Williams and Serena Ventures, it raised $5 million in 2022 for a valuation of $100 million.

selena gomez net worth: rare beauty powder blush launch
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3. How Much Does Selena Gomez Earn from Rare Beauty?

Bloomberg estimates Gomez's net worth at about $1.3 billion, citing Rare Beauty as the majority source of her wealth, as she holds a reported 51 percent stake. Launched in September 2020, the brand did an estimated $100 million in sales the first year. Numbers are unconfirmed, but in 2023 it was purported to have done $350 million in sales. Rare Beauty is now estimated to be worth about $1.4 billion. At one point, there were rumors that Gomez had been considering selling the brand for $2 billion, though she quickly set the record straight.

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4. How Much Does Selena Gomez Donate to Charity?

While it's unclear how much money Gomez has personally donated to charity, she has raised a sizable sum through Rare Beauty's Rare Impact Fund, which receives 1 percent of Rare Beauty sales. The fund works to expand access to mental health services and education for young people, with a goal of raising $100 million. The funding supports 28 nonprofits on five continents by providing grants and contributions. In 2023, Rare Beauty and Sephora donated all sales generated on World Mental Health Day to the fund, generating $2 million for the cause. As an investor in Serendipity Brands (yes, the same name behind the iconic New York institution), Gomez negotiated a deal in which the company donates 1 percent of ice cream sales to the Rare Impact Fund.

Outside of her personal initiatives, Gomez has also done extensive work for UNICEF as an ambassador, having travelled to Chile, Ghana and Nepal.

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5. What Is Benny Blanco's Net Worth?

Gomez became engaged to rapper, songwriter and producer Benny Blanco in December, when he proposed with a stunning marquise-cut diamond ring and...Taco Bell. (And yeah, Swift definitely plans on attending the nuptials.) Blanco is the genius behind a number of hits for the likes of Ed Sheeran, Katy Perry, Rhianna, Maroon 5 and Britney Spears—do "Diamonds", "Payphone", "Dynamite", "Circus" and "I Kissed a Girl" sound familiar to you?

Of course, writing the soundtracks to people's lives comes with a pretty paycheck—though honestly, anything compared to $1 billion feels shabby. However, Blanco's $50 million net worth is nothing to sneeze at. It appears that the majority of it can be attributed to the sale of 93 songs from his catalogue. Though the amount wasn't disclosed, similar deals have been signed at $40 to $50 million.



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Freelance PureWow Editor