Move Over, Flip-Flops: Old Navy's New $1 Deal Is Almost Too Good to Be True

Published Nov 14, 2018

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8:22pm

old navy cozy sock sale for black friday

We’re calling it: Old Navy wins Black Friday deals, and here’s why.

You already know the wonders of its annual $1 flip-flop bonanza, but this year, the fast-fashion retailer is bringing back its comfy, cozy, totally hygge-approved holiday counterpart: $1 fuzzy socks. Even better? The retailer is calling it the One Dolla Holla Cozy Sock Sale. Seriously.

Yep, for the tiny price of a buck, you can gift the most adorable socks (we mean, have you seen the llama and sloth pairs?!) to every person on your list.

We still think the original price of $6 is a steal for these chenille wonders, but we’re hoping the ghost of Christmas present bestows upon us the patience to wait it out for Friday, November 23, when the company’s Black Friday deals will begin online and in stores.

What's more, this year Old Navy will be donating $1 for every pair sold to the Boys & Girls Clubs up to $1 million.

And if you’re reading this and happen to be one of our family members, friends or co-workers, or that girl we met on the subway, the friendly cashier from Whole Foods or our freshman year roommate, you just spoiled your own present. Sorry, not sorry.

Additional Reporting by Abby Hepworth

Roberta Fiorito

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.

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