ComScore

The Key to Kim Kardashian’s Shiny Hair? She Says It’s Finesse Shampoo

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Equally as noteworthy as the quintessential Kardashian derrière is the lustrous set of locks that each member of the family seems to possess. And while genetics surely play a part in the Kardashian/Jenner brood’s shine, it turns out Kim Kardashian West always reaches for one shampoo to keep her ’do feeling healthy and strong.

The 39-year-old reality-star-turned-beauty-mogul revealed in an interview with Allure that she’s been a longtime fan of Finesse shampoo ($5) and conditioner ($5). In fact, the KKW beauty founder loves the affordable products so much that she’s even turned her sister, Kendall Jenner, onto the product line. In 2017, Jenner revealed on her website/app that, “Kim totally turned me onto Finesse shampoo. I’ve tried everything and this just works the best for me! My hair has been through so much and hairstylists always ask how my hair stays silky—well, this is how!” Noted. 

Even though Finesse is her go-to, Kardashian West admits that she strays every once in a while and experiments with new brands for herself and her children, North (6), Saint (3), Chicago (1) and Psalm (5 months). “I like to get a few at a time,” she says. “I get excited to go home and try them.” Like us, she admits that she usually chooses them based on the scent or Ulta staff recommendations.

Still, we love a tried and true. And, although we may not be the most avid Kardashian devotees, we can definitely agree that genes or not, those sisters have extremely shiny hair. Finesse shampoo, here we come.


lex

Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.

news
/ Nakeisha Campbell
I’ve Never Seen Prince William This Excited—and His Body Language Says It All
news
/ Clara Stein
Royal Family Members Photographed with Pregnant Duchess During Surprise Outing
news
/ Danielle Long
Joanna Gaines Just Marked a Major Family First (and Last!) in Emotional New Post
news
/ Nakeisha Campbell
One of My Favorite Shows Is #5 on Netflix (& There's a ‘Gilmore Girls’ Connection)
news
/ Danielle Long
Prince Harry Just Made a Rare Statement About Meghan Markle’s Brand—and Honestly, It's Everything
news
/ Clara Stein
Kelly Ripa & Mark Consuelos Reveal Major Change to Their Morning Show
news
/ Danielle Long
The ‘And Just Like That’ Season 3 Trailer Just Dropped—and This One Detail Has Me Spiraling
news
/ Nakeisha Campbell
Buckingham Palace Drops Candid Video of King Charles and Queen Camilla Revealing the True Nature of Their Marriage
news
/ Clara Stein
Camera Catches Striking Photos of Prince William and Prince George Screaming—and I Can't Believe Just How Emotional They Are
news
/ Danielle Long
Duchess Sophie Just Helped Make History at Royal Event with Major Connection to Nephews William and Harry
news
/ Danielle Long
Beyoncé Just Dropped a New Video & Fans Are Convinced Another Major Collab Is Coming
news
/ Danielle Long
Jennifer Garner Tries a Viral TikTok Trend with Her Cat—and Things Do *Not* Go as Planned
news
/ Danielle Long
Travis Kelce's Mom Calls Out Facebook Imposter After Taylor Swift Baby Rumors Take Off
news
/ Nakeisha Campbell
Expert Calls Out Major Shift in King Charles and Queen Camilla's Body Language
news
/ Danielle Long
Kate Middleton Just Dropped Two Surprise Videos—And Fans Can’t Stop Talking About Her Emotional Message
news
/ Danielle Long
I Just Realized Where I Know ‘The Last of Us’ Star Bella Ramsey From—and I'm Shocked I Didn't Catch It Sooner
See More