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Demi Moore Just Launched a Swimwear Line—and It's on Sale

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Demi Moore has already proved herself as an impressive actress, a successful philanthropist and even a best-selling author. Now, it looks like the 59-year-old star is ready to take the fashion world by storm. The Ghost actress just launched a new swimwear line in collaboration with Andie Swim, which she first teased a little over a week ago on her Instagram account. “A little fun for the sun, coming soon,” Moore wrote, while sharing an up-close portrait of herself. “I’ve been working on something special with @AndieSwim and can’t wait to share it with the world!”

Then, a couple days ago, Moore finally unveiled the secret project, sharing a new photo, where she said, “Demi Moore X Andie is finally HERE! We're so excited to share this exclusive collection of glamorous, vintage-inspired swimwear with you.”

Following this, she posted a slideshow of herself modeling a number of pieces from the collection, including the Monaco top and matching bottom, the Marseilles and more.

In her caption, Moore said, “As a supporter, investor, and long-time fan of @AndieSwim, I couldn’t have been more thrilled when founder @MelanieTravis asked me to co-design this collection. Creating these pieces was so much fun and I hope you love them as much as we loved making them!”

Moore also shared a collection of polaroids from the shoot, and said, “Behind the scenes of the Demi Moore X Andie collection. We shot this vintage-inspired collab in the French Riviera to showcase these elegant and iconic looks.”

On the Andie Swim site, they included a quote from Moore, where she said, “Creating this collection was an exploration of pure joy—I hope women everywhere love it as much as I do.”

You can shop the entire line here. (And don't mind us while we go fill our carts.)

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calfee

Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features Editor at ROCKET Magazine. When he's not dissecting the latest trends in entertainment (or guiding you on what to watch), he covers all the hottest red carpet looks and fashion movements. When he steps away from the keyboard, you can likely find him at an NYC concert, thrift store or LGBTQ+ bookstore happily perusing the shelves.