In a statement, Lisa McKnight (executive vice president and global head of Mattel’s Barbie and Dolls) explained the inspiration behind the new doll. “We believe in the power of representation and are committed to creating dolls in a variety of looks so that kids can see themselves in Barbie—and now, in a line celebrating Barbie’s little sister Chelsea,” she said. “We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them.”
McKnight added, “Our Chelsea line provides infinitely more ways to spark storytelling, all while providing kids with a way to develop their empathy and social processing skills through doll play.”
The Barbie Chelsea doll with scoliosis retails for $8. It can be purchased online at Amazon, Target and Walmart.
BRB, spreading the word.