October Way Day—aka Wayfair's biggest sale of the year—has officially kicked off, and I don't know about you, but I don't plan on sleeping a wink until I've scooped up all the best deals. Speaking of sleeping, this holiday Way Day (running from Oct. 5 through Oct. 7) is chock-full of deals on high-quality bedding for up to 80 percent off. So, why do I only have eyes for the Wayfair Sleep cooling memory foam pillow (was from $100, now from $23)? Well, where do I even begin? It's designed to form to the contours of your head for customized comfort for the best night's sleep. Who wouldn't want customized comfort?! More than *16,000* 5-star reviews back up its contouring powers, which is likely why this pillow is flying off the shelves.
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The memory foam pillow is infused with AlwaysCool gel that customers say regulates body temperature like a pro, while the ventilated design reportedly improves air circulation. So, if you run hot, this gel memory foam pillow is pretty much bound to become your best friend. But here's why one reviewer is obsessed: "It gives my neck great support, and I use them to prop up my arms because of shoulder issues." Just so you know, it can mold to support your head just the same, thanks to its ActiveRelief memory foam, which buyers say is a perfect mix of soft and sturdy for a truly melt-into-your-pillow experience.
