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Don’t Miss Out on These Viral Products on Sale for Black Friday

Buzzy and on sale, too!

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I’m sure you already have heard the news, but Black Friday sales are in full swing. From brands like Everlane to Our Place, there are so many amazing deals to sift through. And it couldn’t come at a better time with the holidays right around the corner. While you’re purchasing a stroller for your pregnant sister and a Roomba vacuum for your brother’s new pad, make sure to keep your eye out for the sales on buzzy items that have won over thousands of people on TikTok, even some celebrities. Here are 15 viral products on sale for Black Friday, including my favorite Merit Beauty set (was $170; now $152) for the most natural looking makeup routine and the travel-size Nori Press (was $119, now $89) that’s both an iron and steamer all in one.

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A few months ago, I set out to test Merit Beauty’s full collection of products—including skincare and makeup—and haven’t looked back since. It’s my go-to routine when I’m in a crunch and want a natural, no-makeup look, and while I don’t think it’s necessary to buy every piece in the brand’s line-up to reap the benefits, I do love this Autumn set. It includes some of my favorite products like an "instant glow" serum that doesn’t feel greasy, a priming moisturizer that leaves your skin feeling like silk, a lipstick that I don’t go anywhere without, the famous Flush Balm (a fave of Sarah Jessica Parker) and a perfecting complexion stick that is probably the most impressive item out of the bunch since it doubles as foundation.

When I was growing up, my mom used to whip this little green machine out whenever one of us kids would spill hot chocolate on the couch or knock of a plate of food on the rug. I would have never guessed that the Bissell carpet cleaner would become one of the most popular cleaning devices to own many years later. From the impressive suction to the spray power, there’s a lot to love, especially when it saves you time and a semblance of sanity 99.9 percent of the time. Not only will it lift stains caused by spills, but it’ll also eliminate those lingering smells. I guess mom is always right.

The viral Cashmere Cocoon cardigan made it beyond socials and into the hands of PureWow editors who understand why it’s so talked about it in the first place. That’s why I’m gushing over this cardi even though there are plenty of other lovely Jenni Kayne Black Friday pieces. It’s relaxed, lightweight and has that slouchy, oversize fit that I look for in my sweaters. Plus, it’s made from 100 percent Mongolian cashmere that purportedly pills less over time and is incredibly warm, thanks to its tight-weave construction.

When Oprah Winfrey deems a product good enough for her annual ‘Favorite Things’ list, then you know it’s worth the hype. Case in point: This compact portable and packable steam iron. Use it like a hair straightener on your clothes with one of the six fabric-specific settings (poly, silk, wool, cotton, denim and linen) to smooth out any wrinkles and creases. It also doubles as a steamer the moment you add water to it. (Yes, really.)

With models like the V8 Absolute vacuum model, it’s no wonder why Dyson is a household name. The lightweight and cordless cleaner is designed to trap 99.99 percent of microscopic particles inside the machine instead of expelling them out, which will make a world of difference for anyone who suffers from allergies. The digital motor spins at up to 110,000 rpm to generate suction like no other, removing dirt and debris from every crevice. Even better, you can adjust it to become a handheld vacuum for those hard to reach spills in the car or spiders on the ceiling.

The Mejuri Black Friday sale is one for the books, and this bold bauble is not only 25 percent off, but it’s also Taylor Swift-approved. In fact, Swift was spotted wearing this very ring on the night that Travis Kelce and the Kansas City Chiefs earned their spot in the 2024 Super Bowl. The red gemstone is a special touch that signifies love, protection and vitality, and I suspect there’s something about that 14K yellow gold that brings about good luck.

ICYDK, these are often compared to PureWow readers’ favorite lululemon Align leggings because of their buttery soft feel, impressive stretch, comfortability and, of course, fab style. Plus, they boast a high-waist fit, seamless waistband and moisture-wicking capabilities that’ll come in handy during those intense workouts. Best of all, they’re affordable (even more now that they’re on sale for Black Friday, too).

I’ll never forget watching celebrity hairstylist Chris Appleton used the Color Wow Dream Coat spray on Kim Kardashian’s hair, leaving her with glass-looking strands and no frizz in sight. Celebrities aside, there’s a reason why it’s gained a cult-like following, and that comes down to the formula. The smoothing spray is made with an anti-humidity technology that’s seriously impressive, according to PureWow Associate Editor Sydney Meister, who put the hair care product to the test. She says, “Not only did my hair feel like the embodiment of a silk scarf, but it also helped with reducing the poofiness my ‘do was facing.”

Do yourself a favor and snag this bra while select colors are on sale. Trust me, you’ll instantly fall in love with it. I’m someone who despises the feeling of wearing a confining and tight band across my chest for hours on end, but the Natori feathers bra is one of the few styles that feels supportive and—most importantly—comfortable. It’s also flattering on the girls, thanks to that plunge style, giving them a nice lift even for my fellow small chested girlies.

I’m guilty of using my phone’s flashlight to read at night, and there’s nothing worse than when it falls on my chest or gets blocked by the covers during a cliffhanger, but thankfully, this rechargeable neck reading light will eliminate that issue. It features three light colors, six brightness levels (so you won’t have to keep your partner up all night long) and bendable arms for versatility. It was even included in Reese Witherspoon’s holiday gift guide last year.

Our Place gained notoriety for the non-stick Always pan that does almost everything under the sun (braise, sear, steam, strain, sauté, fry, boil and bake), but once they released this 6-in-1 air fryer-toaster oven hybrid, the internet went nuts. Assistant Commerce Editor Natalie LaBarbera shared in an honest review, “As someone who has always been intimidated by all of the buttons and settings on standard air fryers, I was excited to find that this oven required nothing more than placing my food in the air fry basket and flipping the switch to the correct mode. And, I'm happy to report, it definitely lived up to the hype of pre-heating and cooking super fast.” According to the brand, it can preheat 75 percent faster *and* cook up to 30 percent faster than a traditional oven would. It can also cut down on your need for appliances since it air fries, roasts, bakes, toasts, reheats and broils.

Thanks to TikTok, my cooking prep time just got a lot more efficient with this gadget. No more crying over onions or nicking your finger while you’re slicing tomatoes with this vegetable chopper. All you have to do is pop your foods onto the shard slats and press down the top for seamlessly cut vegetables that you can throw into your salad mix or sauté on the stove. And there are four interchangeable blades that you can swap between for a perfect dice that’s up to snuff.

Who knew that cleaning the shower could be so easy and fun? Well, with this Labigo electric scrub brush, tackling your bathroom and kitchen appliances just became a quick chore that won’t leave you feeling exhausted. The brush comes with six different heads that are designed to tackle different surfaces, such as porcelain bathtubs and stone tiles, and it has a battery life that’ll last around 90 minutes after 3.5 hours of charging. I have a feeling you’ll appreciate the long handle because it’ll help you clean those hard to reach areas that you’ve been neglecting.

This may come as no surprise, but Bagsmart did it again with this handy-dandy toiletry bag. “I used to bring about three different bags for my toiletries when I traveled but with this bag, I only need one,” says TikToker @jclaudettef, whose viral video garnered more than one hundred thousand views. The buzzy toiletry bag features four extra-large compartments with zippers and an open back pocket for ample storage. I’m a fan of clear inner compartments, which this has, because it lets you see everything inside without having to rummage. As if that wasn’t enough, this bag includes elastic straps that can hold anything from bottles and brushes to makeup and hair accessories. Not to mention, a hanging hook at the top, so you don’t have to place it atop the toilet or on the counter.

What do Katy Perry, Reese Witherspoon, Meghann Fahy and Pedro Pascal all have in common? They have the same skincare prep. The Solawave wand is a small but mighty tool that uses red light therapy and galvanic current on your skin to help improve your skin’s texture and appearance while de-puffing. The brand even mentions that it can help your serums and creams penetrate better into the skin. The bundle comes with the wand as well as the activating serum that’ll make a slick surface for the soothing wand to glide over. Plus, you’ll get another bundle for free when you buy this kit during their Black Friday promotion.


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.