The Google Holiday 100 Gift Guide Is Here, and These Are My Top 35 Picks You Need to Add to Cart

PureWow editors have plenty of experience with the Dyson Airwrap, having compared it to both the Shark Flexstyle and T3 Aire 360. While usually double the price of its competitors, I can say, having tested both the Airwrap and Aire 360, that I do think Dyson wins hands down in design functionality and engineering. This year, the internet went nuts for the strawberry bronze model.

The Laneige Lip Sleeping Mask is another PureWow reader and editor fave. “While solid in appearance, the lip mask melts on your lips once you put it on,” writes PureWow Beauty & Cultures Editor Chelsea Candelario. “It’s made of a berry fruit complex, murumuru seed and shea butter, which helped moisturize my lips. You’ll also find vitamin C, which aims to protect against environmental aggressors. It offered intense moisture all through the night, but doesn’t feel overly tacky or greasy.”

The ‘70s are ruling the fashion world right now, so it only makes sense that this iconic silhouette made a comeback. PureWow editors hailed the rise of the Coach Tabby bag in 2023—and it stayed strong in 2024, with the quilted variations being the most searched. There are seven quilted colors (including many nappa leather variations), and each flap is embossed with the classic “C” logo, with a coordinating shoulder chain.

From Rihanna to Bella Hadid and Lily Collins, the Salomon XT-6 has established itself as *the* celeb-approved hiking shoe. One glance and it’s easy to see why. They’re cool, comfortable and, most importantly, convenient. An open mesh promotes air circulation, and the shoe’s design is inspired by the brand’s classic hiking boots, so you always have a seamless transition from city sidewalks to rugged terrain. Word on the street is that the Expanse line lends itself better to everyday wear, while serious hikers will want to consider the original XT-6.

PureWow Fashion Editor Abby Hepworth tells me that silver jewelry is making a comeback—unsurprising given that silver ballet flats were all the rage last summer. Mejuri’s streamlined charm necklace came out on top of the search results, giving you the option to customize it with various charms, birthstones and pendants thanks to the brand’s signature stacker clasp so you can layer up.

This year was all about jazz revival, so I’m not shocked that Maison Margiela (the brand behind that viral glassy, milky makeup look) is ruling the fragrance world with its Jazz Club Eau de Toilette. The warm, spicy scent has top notes of pink pepper, primofiore lemon and neroli oil; middle notes of rum, clary sage and vetiver; and base notes of styrax resin, tobacco leaf and vanilla. The end result is reminiscent of sitting in a jazz club, the quartet a mirage behind cigar smoke as cocktail glasses hit the bar.

Jenga has gotten a major makeover. Instead of a pile of wooden sticks, Sunnylife takes the game to the next (aesthetic) level, with beautiful, translucent, pastel-colored lucite jumbling towers. I don’t know about you, but this is something I actually wouldn’t mind having laying around my living room. Included are 54 pieces, plus a display case. Makes sense, because it basically doubles as a work of art.

Everlane’s Perform 24/7 leggings have been a hit ever since they launched. The top selling point is in the name: You can wear them all day, every day, whether you’re heading to the gym, running errands or going to the office. They come in three colors: black, Beech and Ocean Blue, with two inseams available and sizes XXS to XXL. The high-rise leggings provide light compression, are machine washable and partially constructed from recycled materials. Oh, and did I mention the interior front pocket?

Take it from PureWow Executive Editor Dara Katz: You can never go wrong with a foot massager. “It saved [my] marriage,” she rhapsodizes. “The machine, which arrives fully assembled, is robust enough to provide real pressure through air and kneading, plenty of customizable features–including a rotating arm that can switch its position into a calf massager–without being too bulky. I can plop it in front of the couch during TV time or, as I’m doing right now, hoist it upstairs and under my desk.” No wonder people were Googling for a foot massager like crazy.

When it comes to furniture shopping, PureWow editors love a good Wayfair find, and as it turns out, so does everyone else. One of the top searches this year was the Jovego 8-in-1 Outdoor Climber, specifically from the retailer. The jungle gym features a mini rock climbing wall, Swedish slide, monkey bars, rope ladder, wood ladder and swing for kiddos ages 2 to 6. It’s also earned plenty of raves from parents—and honestly, that’s the true barometer of success.

It’s hard to clock 10k steps when you sit at a desk all day. Well, for those who work from home, a walking pad is your ticket to successfully multi-tasking. (PureWow editors agree.) This year, Redliro’s walking pad ruled the charts. The compact design allows you to slide it under your desk, and then store under your bed or against the wall of a closet. It’s lightweight and comes with wheels, enhancing the maneuverability. There are three manual incline adjustment options if you’re feeling ambitious, and you can set the speed up to four miles per hour, controlling the features with a remote.

Here’s proof that the water flosser has reigned supreme and wasn’t just a TikTok flash in the pan. I’ve gotten so many product pitches for water flossers this year that it makes sense they’ve showed up in the Google Holiday 100. I’m recommending the TikTok-approved Quip’s cordless option, available in metal or plastic and a total of six colors. The 360-degree magnetic floss tip ensures you hit every tooth angle, while the large water reservoir and gentle and deep clean modes let you customize your flossing routine. Your dentist will be impressed.

LEGOs are always a classic hit, and this year we couldn’t get enough of this dapper tabby. If you can successfully assemble the 1,710 pieces, you’ll have a life-sized tuxedo cat for display, complete with an adjustable head, ears, paws and tail to give it some personality. You can also choose between yellow and blue eyes (or both). Feeling intimidated? Don’t worry—a step-by-step guide is included.

“Data aside, I love the way my ring looks at night, when sometimes the tiny red and green pinpricks of light that gauge oxygen level and heartbeat glow for a moment, taking their readings,” PureWow Senior Editor Dana Dickey writes in her review. “Other tired moms out there, I'm sure, would appreciate this gift that keeps on giving. Of course, my little Oura Gen 3 isn’t perfect—sometimes it thinks I’m exercising when I’m simply doing laundry, for example, and my pal has had typing sessions read as biking—but for sleep purposes, I’m thrilled with it. Not least, since I know someone is watching me, patiently waiting for me to put down the phone and go to sleep.” If you want to snag the latest iteration, the Oura ring Gen 4 is out now, featuring a completely titanium design in six colors with an expanded size range including four through 15 and new Smart Sensing technology.

Over the past couple years there’s been a pickleball explosion, and the aesthetic got a boost last summer probably thanks to tennis-adjacent Challengers. Having played both, I can tell you that pickleball is a lot less…involved…and perfect for anyone who wants to get active but isn’t ready to sprint after a tennis ball. 

Everyone loves a good Our Place pan, but PureWow Assistant Commerce Editor Natalie LaBarbera will be happy to wax about the Wonder Oven. “There's much to love about this oven, from its compact footprint to its adorable design, but I'm mostly impressed by how much use I actually get out of it. Not only does it eliminate the need to buy multiple appliances for each cooking method, it also saves valuable counter space—a godsend for those of us that live in small spaces,” she writes. “I really appreciate both the automatic cooking light (which saves me from burning my almost-daily French fries) and the automatic shut-off (so my anxious thoughts don't have me running back to the kitchen mid-bite to make sure I'm not burning the house down). I also found all of the cooking accessories super easy to clean (though they do need to be hand-washed), and especially love that the bake pan is made with the brand's signature toxin- and PFA-free nonstick coating, meaning I don't have to worry about any unwanted chemicals seeping into my food.”

I am obsessed with Diptyque, whose Eau Rose I wear religiously. They also make excellent candles. While Baies is definitely the top search (notes of rose and blackcurrant), I also love the Roses and Eucalyptus scents. Really, whatever you choose isn’t a bad decision, promise.

NGL, I melted into a big puddle when I saw this very traditional teddy bear had climbed the ranks of the Google search engine. At $75, Mr. Teddy is more of an heirloom piece meant to be passed down than an every day companion, but I can also see that he’d have Velveteen Rabbit potential. 

Sweaty sleepers, here’s your solution to hot nights. I (or rather, Google) present to you the Nadel cooling mattress topper. (Sizes range from twin to California king.) The gel memory foam has temperature-mediating properties and ventilation that helps to improve air circulation and release trapped body heat. It’s got over 600 reviews and a nearly perfect five-star rating. The only word of warning from fellow shoppers? It arrives vacuum packed, so it’ll need time to decompress.

Whether your child is eight or eighteen (or you are the child), you can’t go wrong with PlayStation anything. This dock makes the PS5 portable, and includes a charging dock, earbuds, silicone thumb grips and carrying case. The eight-inch LCD screen has a resolution of 1080 pixels, and when connected to your WiFi, provides all the entertainment offered by the PS5 on the go.

Honestly, if any guy in my life had these sherpa slippers, I’d think about stealing them. The fuzzy bouclé numbers are ultra-cozy, with a memory foam insole and rubber outsole. Choose from three colors: Great Lake, Medium Ash and Black. Sizes range from 7 to 13. Don’t be surprised if they end up wearing them outside the house, too.

I have had a version of the Cuisinart ice cream maker for years and I love how easy it is to use. (No shade to the brand’s soft serve machine or the viral Ninja CREAMi.) There’s just one button or switch, depending on your model, and it turns the machine on or off. In roughly 20 to 25 minutes, you have churned ice cream ready to eat or store in the freezer. My only advice is to buy more than one freezer bowl, since they take a while to firm up. (Two were a lifesaver when I churned out ten quarts over the summer.)

Elemis is a PureWow editor favorite—Executive Editor Alexia Dellner loves the brand’s cleansing balm. As it turns out, the Pro Collagen Marine Cream was a huge hit with shoppers this year, too. The star ingredient is marine extract padina pavonica, whose claims include reducing the appearance of wrinkles by 78 percent and increasing hydration for softer, smoother and firmer skin.

PureWow editors test so. many. hair. products. In the veritable avalanche, amika has stood out. Editor-in-Chief Jillian Quint loves the Flash Instant Shine Hair Gloss Mask. I’ve got the Top Gloss hair shine spray on my vanity. And, in a true litmus test, the brand is also tween girl-approved. Thus, it’s no surprise that one of amika’s products made it into the Google Holiday 100. The Realm of Repair Set is suitable for all hair types and textures, with a focus on bond repair, moisture and conditioning in a four-step routine. The set includes shampoo, conditioner, a bond repair mask and detangling primer with heat protection.

Take it from a lifestyle editor: No one is ever unhappy to receive a little bottle of lotion. Especially in the winter—it’s dry out here, people! While hands immediately come to mind, we can’t forget the other extremities. Feet need love, too. KOBA’s Bottom Up foot cream has a perfect five-star rating and is packed with hydrating ingredients, among them shea and olive butters and almond and safou oil.

I love a good La Roche-Posay cleanser, which I buy religiously. This isn’t mine exactly, but the people aren’t wrong catapulting this one to internet fame. The key ingredients are niacinamide (calming), ceramides (hydrating) and antioxidants (protecting against free radicals), wrapped up in a non-comedegenic formula that’s oil-, fragrance- and sulfate-free. It’s ideal for acne-prone skin, but those who also have dry skin may want to opt for a non-foaming cleanser instead.

Can’t say I was surprised about this one. Hailey Bieber has built quite a following around her skincare line, rhode, with the Peptide Lip Treatment being one of the core products. In fact, it’s so popular that she designed a phone case to hold the lip gloss. What’s so special about it? Shea butter, peptides, babassu (lauric acid) and capuaçu (in the cacao family) promise plump, pillowy lips. And if the 4.5-star average and over 15,000 reviews say anything, it’s that the treatment definitely delivers.

Estée Lauder’s Advanced Night Repair uses the brand’s Chronolux Power Signal Technology to encourage the skin’s self-repair mechanisms. It combines this with hyaluronic acid for moisture, as well as antioxidant protection. Clinical studies have shown results starting at three weeks, and after finishing a bottle, 89 percent of study participants found their skin firmer with diminished pores.

From Taylor Swift to Olivia Rodrigo, Priyanka Chopra and Jennifer Aniston, Reformation has celebrities’ attention—and stamp of approval. The brand’s Stasia silk dress made waves in search this year, in tandem with the resurgence of ‘70s bohemian fashion that hit the runways. Hepworth, PureWow’s fashion editor, describes it as a zhuzhed-up version of the classic slip dress, with a deep V-neck and lace trim.

Like it or not, ballet flats have us all in a chokehold, and it doesn’t look like they’re going away anytime soon. Though Alaïa was behind the summer’s viral mesh flat and Miu Miu made some very ballerina-coded pairs, Aeyde is the brand that had, by Google search volume, the most popular shoe. I’m obsessed with the vibrant red suede, dainty bow and almond toe. I’d like to think this is definitely something Brigitte Bardot, who popularized the ballet flat, would have approved of.

I might be wrong, but I’m crediting Taylor Swift with completely reviving vinyl—and so many artists have followed suit. If you’re a record collector, then obviously you need a record player. While not something many audiophiles would approve of, the Crosley Voyager nails the retro aesthetic, and if I’m being totally honest, that’s the number one thing a lot of people I know care about. There are 17different designs to choose from, and in true 21st-century fashion, there’s Bluetooth compatibility.

Annie Bing is the It girl L.A. brand. Her designs are timeless, but still infused with a jolt of southern California cool. Her cardigans were the talk of the town this year, and I’m personally partial to the Bobbie silhouette, with its big gold button and front patch pockets. The dropped shoulder and slightly oversize fit make this alpaca sweater a super cozy transitional piece for your closet.

Looking for a gift for the outdoorsy type? My money’s on YETI’s backpack cooler. It’s quite possibly the ultimate picnic gear, with the ability to transport up to 20 cans of your preferred beverage or 20 pounds of ice. The coldcell insulation uses closed-cell foam to ensure the bag’s contents stay frigid, while Dryhide shell fends off UV rays. Magshield access create a leak-resistant shield that close with a gentle push. Time to load up and set off on your favorite hike.

PureWow editors love a good undereye mask. If you think about it, they’re tiny marvels that can calm, depuff, hydrate and color correct…a tall order for a tiny product. But, it seems Topicals broke through with some wildly popular patches, promising to fade dark circles and discoloration. Hero ingredients include caffeine, tranexamic acid and niacinamide, all of which are known to help calm the skin and fade dark spots.

If you can’t tell by now, vintage and retro are *everywhere*, and AERIN’s collab with Williams Sonoma will bring old-school Swiss ski chalet vibes straight to your dining room table in the form of glazed porcelain. According to PureWow Associate Editor Sydney Meister, “My mother, an interior designer, advised me at a young age: ‘If you’re going to spend on high-end home accessories, you go with something from AERIN.’ This is because the brand was founded by Aerin Lauder—Estée Lauder’s daughter—and everything in her collection carries a timeless, heirloom feel.” If that doesn’t seal the deal, then the fact that this is a porcelain set most definitely should.