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This New Willy Wonka-Themed Bar Is a Candy Lover’s (and Instagrammer’s) Dream

On the one hand, you’re a grown-ass woman who appreciates a stiff drink. But on the other hand, you can also get down with a bag of gummies like nobody’s business. Now you can indulge both your weaknesses at once—in one rainbow-colored, Instagram-ready package.

LOCL, the swanky bar located in the NYLO hotel on the Upper West Side, is hosting a holiday pop-up bar through the end of February to the tune of Roald Dahl’s classic children’s novel (or either of its vaguely creepy movie adaptations). You may remember LOCL for its snow globe drinks that caused quite the buzz on social media last Christmas, but this year’s chocolate-factory-themed drinks might be even more snap-worthy. 

From a real “Fizzy Lifting Drink” to a “Violet, You’re Turning Violet” concoction that will color your mouth blue (TBD on whether you turn into a blueberry), here’s a sneak peek of the drinks being served up in this world of pure imagination. 

24 Awesome Ways to Celebrate the Holidays in NYC


Gabi Porter/Courtesy of LOCL

Goodie Goodie Gumballs

The mini gumball machine contains tequila, St. Germain, cranberry and frozen gumballs (or should we say Everlasting Gobstoppers?).

willy wonka bar locl snozzberries
Gabi Porter/Courtesy of LOCL

Snozzberries Taste Like Snozzberries

Don’t forget the lollipop garnish.

willy wonka bar locl sundae funday
Gabi Porter/Courtesy of LOCL

Sundae Funday

Funfetti, bourbon and a flaming cherry for Grandpa Joe, coming right up.

Gabi Porter/Courtesy of LOCL

The Golden Goose

As Wonka once said, “Candy is dandy, but liquor is quicker.” Good thing we get to have both.



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Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.