Popcorn Lovers, Listen Up: You Should Start Taking Snack Advice from Flavor Flav (Yes, Seriously)

We love an unexpected collaboration. After all, the best partnerships are the ones where each party brings something unique to the table. The latest that’s surprising, but totally-makes-sense? None other than SMARTFOOD and rap icon Flavor Flav. Here’s why it works: Smartfood is a master at combining flavors and Flavor Flav knows a thing or two about successful collabs. (Not to mention, he’s already a huge fan of the snack.) Which is why Smartfood tapped him to help showcase their five delicious flavor variations. Read on to find out more.

In order to celebrate the magical snack that is Smartfood Popcorn—which tastes great, has non-artificial flavors and is less than 100 calories a cup—the brand has teamed up with Flavor Flav for the FLAVOR YOU CAN FEEL GOOD ABOUT™ campaign. Flavor Flav acts as the “Flavor Genie,” who spreads positive affirmations for smart decision-making (in snacking and beyond) and also helps showcase Smartfood Popcorn’s five tasty flavors. All this while swapping his iconic clock necklace for an oversized popcorn kernel, the Pop Clock. Because there’s no time like snack time.

“Everyone knows I’m all about spreading positive vibes and bringing my signature flavor everywhere I go, which is why there’s no one better suited for the job of Flavor Genie than ya booyyyeeee,” says Flavor Flav.

“I’ve loved Smartfood Popcorn for years, so I’m excited to be the unofficial Hype Man for snackers, dropping words of wisdom and positivity every time a bag of the flavorful snack is opened.”

Flavor Flav

To kick off his reign as Flavor Genie, Flavor Flav is starring in a new video, complementing a woman on her snack of choice: Smartfood White Cheddar flavored popcorn.

You know it, you love it, but there’s more than just the White Cheddar flavor. From savory to cheesy to sweet to spicy, Smartfood has a full lineup for every snacking occasion:

• White Cheddar: The O.G., featuring air-popped popcorn tossed in white cheddar cheese flavor.
• Movie Theater Butter: The classic—delicious popcorn dusted in golden butter flavor. 
• Sweet & Salty Kettle Corn: Sweet and salty flavors that exist in perfect harmony.
• Doritos® Nacho Cheese: The fluffy texture of air-popped popcorn, dialed up a notch with Doritos Nacho Cheese flavored seasoning.
• Flamin’ Hot® White Cheddar: Air-popped popcorn tossed in white cheddar cheese flavor and Flamin' Hot heat.

You can pick up Smartfood Popcorn’s five different flavor variations in stores nationwide or on Snacks.com. We say, it’s time to take a page out of Flavor Flav’s book and try them all.