In my middle and high school years, like clockwork every spring the girls of my grade would flock to Victoria’s Secret to stock up on bikinis for the summer. It was the ultimate destination for swimwear that was affordable but well made, trendy and just sexy enough that we felt cool but not so sexy that our parents would flip out upon seeing us at the beach. There was also such a wide range of patterns, colors and styles offered that the risk of accidentally matching with your archrival was almost zero. But alas, all good things must come to an end.
Of course, now I can recognize that VS wasn’t as much of a good thing as my naïve teenage self thought it was. But I was none the less shocked when the brand announced in 2016 that it was dropping swim altogether. At that point in the brand’s history, things weren’t exactly going great—between the boom of new, more diverse lingerie brands, the slow death of America’s malls and an increased awareness about body positivity, size inclusivity and the stereotypical “male gaze” approach to VS’s advertising, Vickey Secret was catching some serious heat from shoppers. In fact, it took a long time for Victoria’s Secret to figure out what changes needed to be made to overhaul the brand to fit with the expectations of shoppers in 2023. There is certainly still work to be done, but one step we’re particularly excited about is the return of Victoria’s Secret swim—and it’s even better than you remember.
Although VS started selling swimwear again in 2019, the focus was mostly on third party brands like Frankies Bikinis and Beach Riot. This is really the first summer since then that the brand’s namesake lines, Victoria’s Secret Swim and PINK swim, are taking the spotlight with tons of colors, patterns and silhouettes to choose from, all for under $100. And much like I remember, they are comfortable and flattering, now with an extended size range of XS to XXL. But, of course, the true test lies in actually putting them on—so, without further ado, here are the eight best bathing suits to buy from Victoria’s Secret, according to a fashion editor who’s worn them all.