"I find myself wearing [these jeans] everywhere. They’re comfortable enough for airplanes and dressy enough for dinner out, and could easily pass for a more expensive brand."—Jillian Quint, Editor-in-Chief
12 Under-the-Radar Products Our Editors Say You *Need* to Shop in 2025
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Published Jan 2, 2025
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Dasha Burobina for PureWow
Quince
2. SeaVees Leather Cardinal Sneakers
SeaVees
"These celeb-loved sneakers are by far one of the comfiest styles I've worn thanks to the padding at the ankles and memory foam footbed."—Natalie LaBarbera, Assistant Commerce Editor
S'well
"Mark my words: Portable salad bowls are [about to be] the new water bottles...You can make the salad right in the bowl, store the dressing in a separate container inside...[and] it cleans easily."—Jillian Quint, Editor-in-Chief
4. Cuyana Leather Oversized Linea Bag
Cuyana
"[This oversized leather handbag is] huge. [It easily fits] everything you need for work or a day out, but it's still elegant so you can schlep in style."—Marissa Wu, SEO Editor
5. Purriko Refrigerator Deodorizer
Purriko
"This stainless-steel gadget is itty-bitty in size, but packs a punch when it comes to neutralizing unpleasant smells [in your fridge]."—Sarah Stiefvater, Wellness Director
Weezie
"The navy terry [fabric of these towels] helps hide stains and I can't get over the cute embroidery. [They're perfect] for my guest bath."—Catrina Yohay, Executive Managing Editor
7. Kora Organics Vitamin C Eye Cream
Kora Organics
"I *finally* found my favorite daily eye cream in this Kora Organics formula. It goes on super smooth and you don't have to use a ton to feel how hydrating it is."—Natalie LaBarbera, Assistant Commerce Editor
8. Lou & Grey Signaturesoft Sweatshirt
Lou and Grey
"I'll be living in Lou & Grey lounge sets until further notice. So soft, so comfy and so freakin' cute. Psst: Nab the matching pants here."—Steph Maida, Senior Commerce Editor
9. Ann Taylor Silk Cowl-Back Top
Ann Taylor
"[This going-out top is] sophisticated and a touch sexy with the open cowl-back design. I also love that the front gives off that backwards scarf-like look that’s trending."—Stephanie Meraz, Associate Fashion Commerce Editor
10. Miss Mouth's Stain Treater Spray
Miss Mouth's
"[This spray] basically erases stains from furniture and clothes in minutes. It's incredible—definitely a parent must-have."—Destinee Scott, Associate Sales and Deals Editor
Monos
"This vegan leather backpack has quickly become my go-to carry-on. I'm obsessed with all of the organizational features and the front pouch that can be removed and used as a clutch."—Natalie LaBarbera, Assistant Commerce Editor
Drowsy
"I have never slept more soundly or deeply than when wearing this. Covering both your eyes and your ears, it blocks out light and mutes external sounds."—Delia Curtis, Assistant Editor
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.