Hailed as being the most flattering zip-up ever, the super soft and waist-shaping Define jacket has been flying off the shelves like crazy this year.
The Most Viral TikTok Items of 2024 That Are *Actually* Worth Shopping
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Published Dec 18, 2024
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Dasha Burobina for PureWow
lululemon
Eous
TikTok is full of nifty home finds—take this electric mop that features two spinning pads and an LED headlight that finds dirt you didn't even know was there.
Color Wow
Color Wow's viral anti-frizz spray left one PureWow editor's hair feeling as smooth as a silk scarf, so we think it's definitely worth grabbing to perfect your strands heading into 2025.
4. Madewell The Darted Barrel-Leg Jeans
Madewell
Barrel jeans barreled onto the scene in 2024 and are showing no signs of slowing down. We adore this Madewell pair that has darting at the legs to streamline the shape.
5. Free People Striped Sweatshirt
Free People
We found this Free People sweatshirt all over our feeds this year. Between its slouchy cut and unique color combos, it's no wonder why everyone's obsessed.
6. Biodance Bio-Collagen Mask Pack
Biodance
This overnight collagen mask took TikTok by storm, with reviewers raving that it hydrates and firms their skin better than any other masks they've tried.
Fastaid
This little device is equipped with *tons* of features, including seven colors of light therapy, a heat mode and three different massage modes to sculpt the face and rejuvenate skin.
JW Pei
JW Pei bags have been making regular appearances on our social feeds lately, especially this roomy tote that makes for the ideal carry-all. (Psst: Even Selena Gomez is a fan of the brand.)
Tuckernuck
This tweed beauty from Tuckernuck became the 'It' dress of the year, and we can confirm just how classy and flattering it is IRL.
Adidas
We couldn't scroll past a single #OOTD without spotting a pair of Adidas Sambas, and now that they're finally back in stock in tons of colors, it's the best time to grab your own.
Nori
If you haven't already picked up this travel-friendly steam iron that's adored for its quick heat-up time and wrinkle-banishing abilities, take advantage of the 25 percent savings on it now.
12. Oura Ring 4
Oura
The Oura ring has been on TikTok's radar for a while, but even more so now that it offers upgraded sleep, stress and heart rate tracking with major accuracy.
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.