Taylor Swift’s Red Teddy Coat Broke the Internet—Here’s How to Get the Look

Taylor Swift is breaking the internet (again) with her now-viral red teddy coat. 

Over the weekend, the 33-year-old singer attended the Kansas City Chiefs game and wore a statement red coat that’s making headlines. 

Some outlets reported that Swift is wearing the Teddy Bear Icon Coat by Max Mara, which retails for the whopping price of $4,190. But according to People magazine, the singer is reportedly rocking a sold-out Stella McCartney jacket.

If four grand is too pricey for a winter coat (*slowly raises hand*), we found similar options that are much more affordable. There’s the Women's Faux-Fur Coat by Avec Les Filles ($150; $114), which is currently on sale for 24 percent off. There’s also the Faux Fur Coat by Topshop ($162) and the Faux Fur Jacket by Anthropologie ($158).

According to a Google Trends data analysis by Boohoo, searches for “red coat” increased by 407 percent after Swift wore the jacket to the Chiefs game. Plus, searches for “red teddy coat” improved by 3,000 percent. A spokesperson for Boohoo said, “It’s another example of the ‘Taylor Swift effect.’”

She’s in her trendsetter era. 

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