ComScore

The 11 Best Swimsuits at Target to Buy Before Your Next Vacation

All for under $50

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

best swimsuits at target UNI
Target

It may be hard to believe, but summer is coming sooner than you think. At the very least, spring break is basically right around the corner, so naturally, we’re itching for new swimwear to pack for vacation. Luckily, Target just dropped a ton of new swimwear and trendy cover-ups, starting at $12. That’s why we took the liberty of rounding up 11 of the best new swimsuits at Target to buy today and wear for your next beach or pool trip.

Whether you’re looking to pick up a fun, colorful bikini, a timeless, ruched one-piece or even a swim skort—or all of the above—we’ve got you covered. You’re welcome.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

The Best Swimsuits at Target at a Glance

1

Best Overall One-Piece

Shade & Shore Ribbed Bandeau One Piece Swimsuit

read more

2

Best Overall Bikini

Shade & Shore Wide Band Bikini Top

read more

3

Best Little Black Simwsuit

Shade & Shore Mesh Front One Piece Swimsuit

read more

4

Most Comfortable

Kona Sol Textured Square Neck One-Piece

read more

5

Trendiest Print

Wild Fable Orange Underwire Bikini Top

read more

Show More

Best Overall One-Piece

1. Shade & Shore Ribbed Bandeau One Piece Swimsuit

What We Like

  • ruched midsection
  • comes with removable straps
  • high-cut back

What We Don’t Like

  • few color options

Shade & Shore

This classic strapless one-piece is incredibly flattering, super comfortable and costs less than 30 bucks—a true triple threat. The high-cut leg helps elongate your silhouette without feeling too risqué, and the ruching helps smooth your midsection. The bust has a built-in shelf bra with removable cups, but there are also removable straps included should you find yourself wanting a little extra support.

FAST FACTS

  • Size Range: XS to XL
  • Materials: 85 percent recycled polyester, 15 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Best Overall Bikini

2. Shade & Shore Wide Band Bikini Top and Wide Band Bikini Bottom

What We Like

  • flattering high waist
  • adjustable straps
  • removable cups

What We Don’t Like

  • only available in two colors

Shade & Shore

A little bit retro, a little bit modern and 100 percent flattering, this bikini is an absolute winner in our book. That yellow hue looks good on just about every skin tone, but there’s also classic black (with white trim) if you prefer. The wide band under the bust—plus the wide adjustable shoulder straps—offers plenty of support to keep your gals in place even while splashing around in the waves. As for the bottom, it has a high waist that chinches you in at the exact right place, and the high-cut legs make your stems look miles long. It is a little cheeky in back, but reviewers say it doesn’t ride up or give them a wedgie while in motion.

FAST FACTS

  • Size Range: XS to XL
  • Materials: 82 percent recycled polyester, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Best Little Black Simwsuit

3. Shade & Shore Mesh Front One Piece Swimsuit

What We Like

  • subtly sexy
  • medium coverage in back
  • removable cups

What We Don’t Like

  • only available in black and white

Shade & Shore

Much like LBDs, you can never have too many little black swimsuits. This subtly sexy design features mesh panels along the midsection that help create the illusion of an hourglass figure, while the back is fully covered with medium bum coverage. The shoulder straps can be adjusted with slides in the back, and there are removable cups in the built-in shelf bra for added modesty while swimming in chilly waters. Per one review, “This suit is very stylish and it has built in shapewear that does a great job of cinching your waist. It is very comfortable though.”

FAST FACTS

  • Size Range: XS to XL
  • Materials: 82 percent nylon, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Most Comfortable

4. Kona Sol Textured Square Neck One-Piece

What We Like

  • removable cups
  • full coverage in back
  • adjustable straps

What We Don’t Like

  • not available in plus sizes

Kona Sol

Comfort is key when your plans involve nothing but lounging poolside for the afternoon. The fabric is incredibly stretchy to conform to your curves without pinching or tugging, but is also fully lined so you won’t feel totally on display. The rear offers full coverage as well, so there is zero risk of unwanted wedgies. “I have such a hard time finding bathing suits because I have a long torso,” writes one reviewer. “I like things with full coverage [in the] booty and generally comfortable as I swim with my two small children. This suit is literally perfection.”

FAST FACTS

  • Size Range: XS to XL
  • Materials: 91 percent recycled polyester, 9 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Trendiest Print

5. Wild Fable Orange Underwire Bikini Top and Side-Tie Bikini Bottom

What We Like

  • underwire support
  • fully adjustable straps
  • trendy print

What We Don’t Like

  • not available in plus sizes

Wild Fable

We’re calling it now, fruit prints are going to be everywhere this summer, especially on swimwear and cover-ups. This bikini has the added benefits of a supportive underwire and shoulder straps that are fully adjustable. It also comes with removable cups so you can choose whatever level of coverage you’re most comfortable with. The bottoms have a cheeky, high-cut leg with adjustable tie sides as well.

FAST FACTS

  • Size Range: XXS to XL
  • Materials: 82 percent recycled polyester, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Best Full-Coverage Swimsuit

6. Cupshe Cutout High-Neck One-Piece

What We Like

  • adjustable tie in back
  • removable cups
  • ruched midsection

What We Don’t Like

  • few color options

Cupshe

If you want something with ample coverage in front and back, but that doesn’t look dowdy, this Cupshe one-piece is just the ticket. The bust has a super-flattering keyhole to accent the high neck, and there are removable cups for modesty. The back has crisscross straps you can adjust for a streamlined fit, but is also cut fairly high to give you support and coverage from behind as well. Reviewers say it fits true to size, so all that you have to do is decide which of the timeless, flattering hues you want to add to cart first.

FAST FACTS

  • Size Range: XS to XXL
  • Materials: polyester
  • Care Instructions: machine wash cold, lay flat to dry

Sexiest One-Piece

7. Cupshe Plunge Halter One-Piece

What We Like

  • removable cups
  • ruched midsection
  • lots of color options

What We Don’t Like

  • may not offer enough support for large busts

Cupshe

On the flip side, for those who prefer the comfort of a one-piece but don’t want to sacrifice the sex-appeal of a bikini, try this chic plunging swimsuit. The halter top knots in back and there are removable cups in the bust, but what we really love is the ruched bodice which continues around the back for 360 degrees of smoothing. “Very flattering!” writes one reviewer. “Unlike with other one-piece suits, the chest area doesn’t get smashed down. This suit is also very comfortable. No riding up and the girls stay in place.”

FAST FACTS

  • Size Range: XS to XXL
  • Materials: polyester
  • Care Instructions: machine wash cold, lay flat to dry

Best Floral Print

8. Kona Sol Ruffle Strap One-Piece

What We Like

  • full coverage in back
  • adjustable straps
  • ruched midsection

What We Don’t Like

  • only available in one color

Kona Sol

Florals for swimwear aren’t exactly groundbreaking, but they will never go out of style either. This one-piece has the added bonus of cute ruffled shoulders and a flattering ruched midsection. The straps are not adjustable, however there are removable cups in the bust, and most reviewers say the suit fits true to size. “This is the perfect mix of functional and cute. Great coverage for bum and top,” writes one reviewer. The rear is, indeed, full coverage and the back goes up fairly high to give you a smooth silhouette from all angles.

FAST FACTS

  • Size Range: XS to XL, also US 14 to 24
  • Materials: 82 percent nylon, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Best String Bikini

9. Wild Fable Underwire Bikini Top and String Bikini Bottom

What We Like

  • underwire support
  • adjustable ties
  • fun detailing

What We Don’t Like

  • hand wash only

Wild Fable

String bikinis are great because they offer maximum adjustability. But if you want something with a bit more pizazz, this Wild Fable number has dainty daisy charms attached to the ends of each string. It also offers more support than your traditional string style, with a band that clasps in back and a built-in underwire. It also comes in pink, white and a fun ‘60s-inspired print if you want something a bit brighter.

FAST FACTS

  • Size Range: XXS to XL, also D/DD
  • Materials: 82 percent nylon, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Best Bikini Bottom

10. Wild Fable Scoop Front Cheeky Bikini Bottom

What We Like

  • timeless silhouette
  • under $15
  • flattering cut

What We Don’t Like

  • not available in plus sizes

Wild Fable

If you’re looking for a super-flattering, classic bikini bottom you can mix and match with any top, consider this under-$15 style. The combination of the curved waistband and the high-cut legs works to emphasize your curves in the most flattering way, and the back has a slightly cheeky fit that feels subtly sexy without being too racy. Reviews note it fits true to size, too.

FAST FACTS

  • Size Range: XXS to XL
  • Materials: 82 percent nylon, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

Editor’s Pick

11. Wild Fable Underwire Bikini Top and Ultra-High Leg Bikini Bottom

What We Like

  • trendy design
  • underwire support
  • available in plus sizes

What We Don’t Like

  • offers minimal coverage

Wild Fable

“I’m so obsessed with this vibrant floral print, but it’s the stripe trim that really stole my hear,” says Fashion Editor Abby Hepworth. “I also love the ‘90s-inspired fit—the high legs are so fun.” The underwire cups offer ample support and while the bottoms are certainly sexy, they have medium coverage in back. For sizes US 14 through 26, there is also an added band under the bust to ensure you have that support you need up top.

FAST FACTS

  • Size Range: XXS to XL, also US 14 to 26
  • Materials: 82 percent nylon, 18 percent spandex
  • Care Instructions: hand wash, lay flat to dry

unnamed

Editor

  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.