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Consider Your Spring Wardrobe Sorted Thanks to the New Laura Ashley x Lucky Brand Collab

Don’t get us wrong: we still adore the beachy linens and straw-brimmed hats that were so popular last summer. But this year, we’re leaning less Hamptons and more Cotswolds, with romanticism and British whimsy top of mind for spring 2023. The perfect summary of where our minds are at this season, fashion-wise? The just-announced Laura Ashley x Lucky Brand collab

For those uninitiated few, Laura Ashley—established in London in 1953—is synonymous with heirloom floral prints in fashion and home furnishings. The result of the partnership: light wash denim, pale florals, classic stripes and romantic sundresses ideal for picnics, patio hangouts and warmer weather. We know, we know. Florals for spring…groundbreaking. But the quality and craftsmanship of these pieces means you'll be wanting to hold on to them for decades to come. Here, our favorite pieces from the new collection. 

Why we love it: Adjustable straps, romantic (but not over-exposing) slit, made from a breezy blend of cotton and linen.

Size range: XS to 2XL

Why we love it: Floral embroidery, patchwork pockets, made from 100-percent cotton.

Size range: XS to 2XL

Why we love it: Effortlessly distressed, floral print patches, Goldilocks rise (not too high or too low).

Size range: 24 to 35

Why we love it: Smocked elastic back for extra comfort, comes in two colorways.

Size range: XS to 2XL

5. Laura Ashley Palazzo

Lucky Brand

Why we love it: ‘90s-inspired super-wide leg, high rise for lengthening effect.

Size range: 24 to 35

Why we love it: Pockets, smocked back, wide leg.

Size range: XS to 2XL

Why we love it: Floral motifs for a softer take on the classic denim jacket.

Size range: XS to 2XL


RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.

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