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This Is *Not* a Drill: Reformation Launched the Chicest New Swimwear Collection for Summer (and Yes, It’s Sustainable)

From full-coverage to cheeky

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We’re constantly scouring Reformation for the chicest sustainable goodies, from luxe handbags to wedding guest dresses to Taylor Swift-approved loafers. Now, the cult-favorite brand is our newest stop for all things swimsuits. On March 18, Reformation officially entered the swimwear chat when they launched a brand-new swim collection, featuring an assortment of sustainable bathing suits engineered with a new, non-synthetic fabric that’s super soft, renewable and bio-based. The fabrication also includes the brand’s regenerated nylon left over from their original swim collection, which debuted back in 2019. Now that’s what we call circular fashion.

The drop includes a wide range of vintage-inspired one-pieces and two-pieces in both classic solids and signature Reformation prints. Trust us, you’ll want 'em all, but you can start with six of our favorite pieces, below.

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We’re still thinking about Princess Diana's blue swimsuit depicted on Netflix’s The Crown, so when we saw this mineral blue Reformation one-piece, we gasped. The full-to-cheeky coverage bathing suit has a striking V-neck, thin spaghetti straps and a breathtaking open back we can’t wait to show off—just imagine how good it’ll look under a sheer cover-up or with a sarong. Our favorite aspect? It’s made from renewable, plant-based materials.

According to PureWow Fashion Editor Abby Hepworth, cherry red anything is one of the only trends you need to buy this spring, so you already know this fiery red two-piece bathing suit is at the top of our wish list. In addition to being adorable, the bottoms are high-waisted and full-coverage, so we’ll get to feel our best *and* look our best while playing in the sun. Plus, the top has some generously thick straps and a sturdy hooked band at the back to keep the gals upright, supported and secure.

Finding the perfect LBS (little black swimsuit) is not as easy as you think. It needs to be comfortable, supportive, sexy, long-lasting and fashionable. Enter: Reformation’s Victoria one-piece, aka the one-piece swimsuit we’ve been dreaming about. From its scoop neck to the low back, we’re loving every last detail. It has a lightweight stretchy fabric you’ll appreciate when you’re running amuck at the beach and diving into the ocean, and we’re especially crazy about the '80s-inspired high-cut sides, which help to elongate the look of our legs. BRB as we copy Reformation’s styling above and pair ours with a waist-cinching belt.

This Reformation string bikini is an instant classic. The triangle top's fit and support is adjustable since there are string ties at both the neck and back. The matching Elba bottoms feature the same ties at either side, and offer back coverage with a peek of cheek.

Sporty, preppy and totally timeless, this off-white one-piece with eye-catching red piping is serving us major Old Money vibes. It has a near identical cut and fit to the aforementioned Victoria swimsuit, with the added bonus of sleek contrasting colors that make it look poised for the pool club. Oh, and did we mention that it comes in a baby blue color with white piping? We’re swooning.

It was an itsy bitsy, teenie weenie, black and white polka dot bikini...that we bought for the first time today. Sing-song jokes aside, we’re completely obsessed with the halter straps and full-coverage underwire style of this Lago bikini top, which we bet will look so good on women with big boobs and feel extremely supportive on the tatas. Don’t forget to snag the matching high-waisted bottoms to complete the retro look.


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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