Quince has been a go-to shopping destination for PureWow editors and readers for quite a while now. The direct-to-consumer fashion, home and lifestyle brand constantly goes viral on TikTok for its high-quality, fairly priced items (in luxe materials like linen, silk and cashmere) that rival those from more expensive labels. It's a veritable treasure trove of chic pieces that, better yet, have been ethically and sustainably produced.
So, whether you've yet to try the brand for yourself or already count yourself among its diehards, you're definitely going to want to shop it today. Quince Day—aka the brand's big one-day sale—is happening now, and you only have until 11:59 p.m. PT *tonight* to score up to 30 percent off some of the brand's most beloved items, including the baby alpaca-wool cardigan ($80; $60) and double-faced merino wool scarf coat ($200; $150). Since the clock is ticking and there's no time to waste, I took the liberty of rounding up seven viral styles you don't want to miss on sale today—no need to thank me.
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