ComScore

Princess Eugenie Just Wore the Sleekest Pair of White Sneakers

King Charles’s niece paired them with a dress

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

princess eugenie white sneakers universal
Max Mumby/Getty Images

Black dress, white sneakers—it’s a style recipe that’s as low-effort as it is classic. But thanks to Princess Eugenie, who popped up this week at Art Basel 2024 in Hong Kong, we have a new pair of white kicks that we’re coveting and would love to mix into our own closet: Loci’s ‘nine’ sneakers ($170).

First and foremost, we love the practicality of Eugenie’s look. As a jetsetting mom of two, a black dress—like the one she wore from Me+Em, which is now sold-out—is totally throw on and go. Add the sneaker from Loci, which is made from sustainable vegan materials, and the look gains an edginess, but also an ‘I’m here to work’ vibe.

After all, Eugenie was there to work. As a director at Hauser & Wirth, a modern art gallery in the U.K., we bet she had quite a bit of ground to cover as she attended VIP previews at the Hong Kong Convention Center.

So, where can you snag your own pair of Loci’s? We found Eugenie’s original pair, but also several other styles to choose from.

loci nine sneaker
Loci

This is Princess Eugenie’s exact same style—so chic.

loci origin sneaker black and white
Loci

Similar to Eugenie’s comfortable sneaker choice, but we love the pop of black at the heel.

loci origin sneaker pink and sand
Loci

The pink heel, the sand-colored logo! We love the subtle pops of color on this otherwise all-white sneak.

The royal timing is perfect: A new pair of white sneakers was the main thing on your spring shopping wishlist.

8 Royal-Approved Sneakers to Add to Your Wardrobe ASAP



rachel bowie christine han photography 100

Senior Director, Special Projects and Royals

  • Writes and produces family, fashion, wellness, relationships, money and royals content
  • Podcast co-host and published author with a book about the British Royal Family
  • Studied sociology at Wheaton College and received a masters degree in journalism from Emerson College