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The Nordstrom Early Black Friday Sale Is *Way* Too Good to Pass Up—Here's What I'm Buying Before the Main Event

Beat the virtual crowd this Black Friday

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A design by Dasha Burobina for PureWow featuring some of the best early Black Friday deals at Nordstrom.
Dasha Burobina for PureWow

In case you haven't heard, the Nordstrom Black Friday sale for 2024 officially starts next Thursday, Nov. 21. While it's a guaranteed golden opportunity to score editor-approved styles at up to 70 percent off, you actually don't have to count the days 'til you start your shopping spree. Like many of your other favorite brands and retailers (from Amazon to Our Place), Nordstrom is offering *a ton* of early Black Friday deals, so you can scoop up your wish list items (including the beloved Natori Feathers bra and Nuna PIPA Urbn and TRVL stroller car seat travel system) before they inevitably sell out.

So if you want to beat the post-Thanksgiving rush this year, don't miss your chance to shop and save on coveted buys like this Lauren Ralph Lauren quilted jacket (from $200; $140), Free People Paulie sweater (from $138; $62) and more must-have items before the main event. After all, there's no guarantee that they'll stay in stock at these prices. Without further ado, here are 14 Nordstrom Black Friday deals worth snagging early.

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This PureWow reader-favorite bra will surely add a touch of romance to your lingerie drawer. But it's not just the pretty lace accents and sultry plunge cups that have me adding-to-cart as we speak. According to PureWow Associate Fashion Commerce Editor Stephanie Meraz, both the fit and feel are absolutely unmatched. "Between the soft feel of the fabric to the thin, lightweight padding that felt so malleable and non-suffocating on my skin, I almost forgot that I was even wearing a bra," she shared in her review. You don't have to convince me to stock up, especially since it's not likely to be up for grabs for as low as $27 again anytime soon.

Not your basic quilted jacket, this beauty features a faux shearling collar, which checks off two boxes (cozy and trendy). And while it's meant to be on the lighter side (shout-out to its slim polyester shell and fill), design details like a front snap closure, snap cuffs and that fuzzy collar make it ideal for winter—particularly if you plan on layering. As for the adjustable snap tabs at the back? Let's just say they make this machine-washable style even harder to resist since you can use them to define your waist and achieve that flattering hourglass shape. I told you this jacket is special.

Rain and snow aren't such a drag when you have boots like these to look forward to. Just hear me out: Their sturdy lug soles should help keep you steady on wet or crunchy terrain, while their water-resistant leather upper and 5.5-inch shaft make it harder for any slush to get inside. They come complete with elastic goring for extra comfort and easy on-and-off. Most importantly, though, shoppers confirm that they're comfy and wearable right out of the box—no painful break-in period required. Needless to say, you won't find a better pair of all-weather boots for $60.

Looking to refresh your denim collection? This editor-approved high-waist style is on sale for just under $60 and is the ideal dark blue wash to wear through winter. FYI: PureWow Senior Commerce Editor Stephanie Maida adores their stretchy-yet-supportive blend of cotton, rayon, polyester and spandex that makes her feel snatched in all the right places. If that doesn't convince you to score these subtly flared jeans at this price, perhaps learning that they're supposed to maintain their shape over time will do the trick.

A little birdie told me that you're looking for a dress you can slay in from day to night this holiday season. Well, let me put you on to this sweater maxi that's chic, curve-hugging and no doubt as comfortable as it looks. Made of notoriously soft acrylic knit, it's also machine-washable, so you can wear it again and again and again. And trust me, once you take a gander at its back keyhole cutout and all-over ribbing (which can help elongate your figure), you'll definitely want to.

PureWow parents can't stop talking about Nuna strollers and car seats, and with this marked-down travel system, you'll get the best of both worlds. Featuring the PIPA Urbn baseless infant car seat *and* the famous TRVL stroller that has one-handed self-fold capabilities, there's no question whether this set is worth every penny and then some. But I'll let one buyer tell it: "Not only is the color beautiful, [but] the car seat and stroller are so lightweight it makes it so easy to be on the move without having to pick up and put a heavy stroller in the car postpartum." The car seat accommodates littles up to 22 pounds, while the stroller is suitable for kiddos up to 50 pounds, so you can consider this splurge a years-long investment.

Why grab these On sneakers before Black Friday? Well, that's simple—just look at the price tag. For as low as $108, they're a steal. I can tell you all about their awesome cushioning, which should keep your feet comfortable for short and long runs, or their Speedboard construction that "moves naturally with your foot to transform every heel strike into an explosive toe-off," per the brand. However, I'd rather just give you extra time to add them to your cart because they're selling fast!

This PJ set has plenty of potential to make you feel like sleeping beauty, as it hits that sweet spot between warm and lightweight. You're almost guaranteed to swoon over these rayon-spandex pajamas, featuring shorts and a short-sleeve top you can wear year-round. In addition to their button-up front and elegant piped trim that makes you look dressed up even when you're lounging, you'll love the elasticated tie-waist of the bottoms, which promises comfort and adjustability. Bottom line: If there are any must-have PJs to buy sooner rather than later, you're looking at 'em.

Plan on living in sweaters all winter long? This cozy style (made of nylon, acrylic, cotton and spandex) is everything you could ever dream of. And now that it's on sale for just $36, it wouldn't be a bad idea to grab it in a few different colors. I certainly will be since its cool collared design can be dressed up or down with ease. Plus, one reviewer says it drapes nicely on the shoulders and hits at just the right spot to look *so* good with high-rise jeans. Better yet, it's machine-washable for no-stress care.

There’s something about a structured little handbag that brings me infinite joy—especially when that handbag is made of pebbled leather and happens to be on sale for less than $200. This colorblocked Kate Spade satchel has contrasting side panels to make it stand out in a crowd, and offers plenty of functionality for daily use, from a magnetic snap flap closure to a special smartphone pocket and detachable crossbody strap. And I didn't even mention that it's on sale in a burgundy hue that's *very* on-trend right now. 

11. Steve Madden Bei Dress

Steve Madden

This tiered dress deserves a spot in your holiday party rotation, and believe it or not, it's not just because it's up for grabs in this festive burnt red color. The fluttery, dance-floor-ready midi also totally nails the boho trend that all the fashion girls are rocking these days. It's made of a flowy polyester material, is partially lined and features a surplice V-neckline that isn't too high or too low. The billowy sleeves also have elastic cuffs, so you can roll them up as the night goes on. Prefer the dress in black? You better hurry if you want to scoop it up on sale.

Your turtleneck sweater should be these three things at the very least: cozy, cute and breathable. And that pretty much sums up this striped Free People style made from a viscose, cotton, polyamide and elastane fabric that one buyer says is thick but not too warm. And while it has a slightly cropped fit, it shouldn't show your stomach. Add to that the fact that it's on *major* sale RN (in several colors), and you’ve got yourself a total no-brainer.

These everyday comfy sneakers are made with a mixed-media upper featuring breathable mesh and soft nubuck leather. They fit right in with the current retro sneaker trend, but more than that, they’re reportedly incredibly comfortable and versatile. And you don't just have to take my word for it; as one buyer shares, "These shoes are super comfy and easy to match with outfits." What they didn't mention is that they also have a flexible lug sole for optimal grip and stability this winter, so what are you waiting for?

Crystals can also be a girl's best friend, so treating yourself (or your bestie) to some sparkly ear candy this holiday season is a must. These made-in-Italy studs feature a square-cut crystal secured by a four-prong setting of 14-karat yellow gold, so quality-wise, no one would ever guess they cost you less than $50. Not to mention, their classic, dainty design will never go out of style, so you can expect them to become a part of your forever collection.



Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

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Editor

  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.