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This Jennifer Aniston-Approved Underwear Brand Is Seriously Marked Down for the Nordstrom Anniversary Sale

Including "The World's Most Comfortable Thong"

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nordstrom anniversary sale hanky panky jennifer aniston
PureWow/Getty Images/Nordstrom

Ever since her early days portraying Rachel Green in FriendsJennifer Aniston has been a style icon—and I'm not just talking about her generation-defining haircut. Fans look to her for advice on anything and everything fashion-related, from life-hacks on how to ensure a wrinkle-free dress to what kind of undergarments she wears.

Well, lucky for us, Jen An’s favorite underwear brand, Hanky Panky (which, BTW, has also been trademarked as the "world's most comfortable thong"), is seriously marked down thanks to the Nordstrom Anniversary Sale that's on now. Aniston even revealed that she was rocking them under her Rag & Bone jeans in a 2020 interview with Sandra Bullock. And she’s certainly not the only celeb to co-sign the brand; fellow A-listers like Rihanna, Kate Winslet and Cameron Diaz have also been known to sing these undies' praises, so red carpet-worthy would be an understatement. 

ICYMI: The Nordstrom Anniversary Sale officially kicked off on July 9 for Icons and runs through August 4 for all. Not an Icon member? Here's when you can start shopping, whether you're a Nordy cardholder or not:

  • Icons: Shop from July 9 through July 14
  • Ambassadors: Shop from July 10 through July 14
  • Influencers: Shop from July 11 through July 14
  • Everyone (including non-members): Shop from July 15 through August 4

Check out some of the best-selling styles that are up for grabs during this savings event below.

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This stretchy number is the thong that the company claims is *the* most comfortable in the world—something that's no small boast! Nordstrom has a ton of colorful prints available too, spanning from this pretty blue floral to a classic animal print, which is neutral in color scheme, but fun nonetheless. Super-stretchy, this thong comes in one size only, and is also available in low-rise and mid-rise designs.

If you're the kinda gal who appreciates a little more coverage, you may want to set your sights on these retro "V-kinis" aka lacy briefs. They've got a higher waistband for a bit more tummy concealment and fully span the length of your bottom. Thanks to the brand's signature stretchy lace, however, they're still far from frumpy. Note: Since these babies have more fabric than the skimpier thongs, they are sized from S to XL for optimal fit.

If you want something in-between by way of coverage, the original bikini design is your best bet. It has a slimmer lace strap at the waist but still has a comfortable cut at the back. This style comes in sizes XS to XL, and shoppers adore the barely-there fit. One reviewer shares: "By far the best investment I’ve made! Soft and cute colors, [and they feel] like you don’t have anything on. The back is just high enough to cover everything and so is the front." Sounds like the perfect pair to me.


purewow author

Freelance Writer

Nathalie Feingold is a former resident and freelance writer of a year for PureWow who regularly covers commerce content on fashion, beauty and home items. She's always willing to test out the next hot product (her skincare regimen currently includes snail mucin serum), and she’s unafraid to try new trends (yes, even low-waisted jeans). She’s previously written and edited for magazines in both San Diego and Valencia, Spain. Her ultimate favorite hobby is laying out at the beach with a good book in hand.

dana dickey

Senior Editor

  • Writes about fashion, wellness, relationships and travel
  • Oversees all LA/California content and is the go-to source for where to eat, stay and unwind on the west coast
  • Studied journalism at the University of Florida

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