We’re *Running* to Shop the Major New Balance Sale Happening for the Nordstrom Anniversary Sale—Especially These 3 Pairs

Brace yourselves: The most coveted dad sneaker of the year is on major sale right now. It’s the shoe your friend might ask, “Are those hand-me-downs?” of (but they’re totally jealous, if you ask us). Sportswear brand New Balance has been loved and revered for over a century amongst athletes, but over the past few years, the polarizing shoe became *the* brand for fashion girlies in the know—but more on that in a minute. Right now, you'll want to snag them for up to 22 percent off as part of the Nordstrom Anniversary Sale 2023, which is currently open to Nordy Club Icon, Ambassador and Influencer members. (Psst: If you’re too antsy to wait to shop the public sale on July 17, you can sign up to become a card member now and gain immediate Influencer status.)

We won't lie: When we heard that many selects from New Balance were marked down as part of this savings event, we stopped in our tracks, ready to ditch our current, suddenly drabby, shoes. Hear us out: This ‘dad’ sneaker, which originally reigned supreme in 1906, began to make its way back to the throws of social media in 2022, garnering 2.8 billion TikTok searches and resulting in a increase of sales by 115 percent year-over year, with styles like the 990v5 ($150), and the 574s (was $85, now $67) seemingly capturing the attention of every sneakerhead and influencer around.

As for this editor, well I’ve always been a sucker for a trendy shoe, especially one that’s comfortable and can go the extra miles (both literally and figuratively). Specifically, I’m looking for something supportive, well-cushioned, easy to walk in with a little-to-no break-in period and, well, pretty to look at.

I’m not the only one: Many TikTokers are hopping on the New Balance craze and raving over the brand's unmatched styles. Some, like @jamiembeckham, are even going so far as to rank them (specifically the $150 Fresh Foams, which are not included in the Nordstrom Anni Sale) as being more supportive—and less expensive—than other PureWow editor standouts, like the Hoka sneakers ($165). “These are the only type of tennis shoes that I can actually run in,” says Beckham. “I do honestly think the New Balance Fresh Foams are more cushiony and more bouncy.”

So excuse us while we say, Ryan Gosling, we’re crazy, stupid in love with the New Balance sale options. Here are the top three New Balance sneakers on sale now that you won’t want to miss during the Nordstrom Anniversary Sale 2023.

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Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. She graduated with a bachelor of arts at the University of San Diego, where she majored in English literature and creative writing, and completed Columbia University’s intensive publishing course. Stephanie is a natural savant when it comes to pushing the boundaries in fashion, beauty, and dating & relationships. She has over 22+ years of experience as an avid shopper, securing a Limited Too personal stylist at four years old. You can count on her to test out the latest hair trends, suggest shopping tips, and spill the tea on her juicy dating experiences. No topic is off limits—however personal or embarrassing.

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.