ComScore

Lively’s New Bralettes Already Have a 1,200-Person Waiting List

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

lively bralette

LIVELY’s latest release is here to add a little support (literally) to your fall quarantine wardrobe.

The popular retailer just launched an environmentally friendly collection of racerback bras as part of its Eco-Style Series. Not only does the line offer wireless support, but it also features the brand’s “leisurée” fit, which combines athleisure and lingerie.

The Eco-Style Series is so popular, it’s already accumulated a 1,200-person waitlist in just 48 hours. (NBD.) Each bra retails for $35 and comes in a variety of sizes—ranging from XS to L, or 30A to 38D—making it a must-have piece for women of all shapes.

The pieces are made from sustainable materials—like The Eco Deep V Bralette and The Eco Straight Up Bralette, which are derived from recycled fabric that’s created using post-consumer materials. The collection is designed to cater to active lifestyles, all while giving back to Mother Earth.

According to the brand’s official website, the Eco-Style Series is “made to get you movin’ and groovin’ while doing good for our planet.”

It appears LIVELY just became our one-stop shop for everything athleisure.


greta

Senior Editor, News and Entertainment

  • Writes and edits news and entertainment content
  • Specializes in breaking celebrity news, royal family coverage and TV show and movie recommendations
  • Has 9 years experience in entertainment coverage