H&M made us hit pause on August 4 when it launched its first-ever unisex sportswear line, H&M Move. With this new collection, the Swedish brand is moving toward “democratizing sports apparel,” according to Simon Brown, the general manager of the new line. And who better than to help set that in motion than Jane Fonda?
The acting and fitness legend is gracing the activewear campaign along with JaQuel Knight (the beloved choreographer behind the likes of Beyoncé, Cardi B and more). The pair joined forces in an Instagram video to introduce the new line, which made us immediately whip out our cards.