Stop What You’re Doing: The New Hoka x Reformation Sneaker Collab Combines Style, Sustainability & Support

What do you get when combine powerhouse shoe brand Hoka with sustainable fashion brand Reformation? A collaboration for the ages, of course.

ICYDK, Hoka is a running shoe brand known for its technology-driven shoes and comforting cushioned design that’s so impressive, it outranked the On Cloudmonster sneakers when PureWow Senior Commerce Editor Stephanie Maida tested the two against each other. Reformation, on the other hand, focuses on vintage-inspired designs with a modern edge that Taylor Swift—myself included—is constantly shopping (see: fall items). The two behemoths teamed up to make a 100 percent recyclable shoe that’s not only functional, it’s chic as can be, too.

Hoka and Reformation shared a video on Sept 26 in an Instagram post, which was captioned, “Be a good sport in HOKA x Reformation.” In it, Prancercise instructor Joanna Rohrberg wears the new lifestyle sneakers, showcasing their features. “They’ll get you places fast, and they’re built to last,” she says.

The sneaker retails for $160, around the same price as the Hoka Bondi 8 shoes, comes in three dreamy colorways—one of which has a monogram finish— and are as comfortable as they are stylish and sustainably made. Speaking of, they’re made from recycled polyester and organic cotton, featuring an organic cotton mesh and canvas upper with a suede mudguard that’s certified by the Leather Working Group (LWG). Even better, it has that notable cushiony midsole and thick, rubber outsole that Hoka is beloved for. These shoes are designed to last miles and miles—which is likely why each pair comes with two extra pairs of recycled polyester laces.

If I were you, I’d snag a pair ASAP, because I have a feeling this style will fly off the shelves in a flash.