Indecisive folks, consider this fair warning: Your new favorite slides come in every color combo imaginable. From toned down neutrals to striking prints, there's a Freedom Moses style for every fit and fancy. With endless options, you'll be hard-pressed to pick just one. Shopper's dilemma aside, we have a hunch these comfy, casual slides will be a perennial summertime staple thanks to the refreshingly reasonable $50 price tag and classic design that goes with pretty much everything.
The ‘It’ Sandal of the Summer Is Waterproof, Affordable & Comes in Every Color Imaginable
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Published May 16, 2022
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Victoria Bellafiore/Freedom Moses
I first spotted the shoe while scrolling through Shopbop’s sale page. It was a no-nonsense neutral option aptly named “Sands.” Nothing flashy, trendy or over-the-top about it, but as I clicked through the photos one word came to mind: cool. These slides are so cool. Easy and effortless with a no-frills design, they were something I imagined Meghan Markle throwing on to feed the chickens or stroll around the outskirts of her Santa Barbara home (talk about goals). Obviously, I had to have a pair, so in the shopping cart they went.
After reading up on the brand, I knew I made the right decision. The waterproof plastic design was made for beach days and pool hangs, but I also love throwing them on to run errands, walk the dog or mosey uptown for some tacos and margs. They go with absolutely everything, from wide-leg jeans to bike shorts and sundresses. I returned to the Freedom Moses website like a kid in a candy store, eyes wide and a little bit greedy, mentally noting the pink glitter style or moody tie-dye print as my next potential purchase.
“I’m inspired by ’60s nostalgia and laidback vibes, always, which is very Tel Aviv,” says Israel-based Sarah Gurt, the founder and designer of Freedom Moses. Prior to starting her footwear brand, she designed shoes for Chinese Laundry, Oscar de la Renta and Thierry Mugler. But after years of designing gorgeous (and toe-pinching) heels, she wanted to create a totally different footwear experience. “I wanted something really casual, comfortable and easy to produce,” Gurt tells PureWow.
And she clearly put her expertise to good use; each pair of Freedom Moses slides has a cross-hatched insole that keeps your feet from sliding around when wet (or, let’s be honest, sweaty). They're infused with air—and a signature "milk and honey" scent that's reminiscent of a freshly dried pedicure—to be light as a feather, making them a no-brainer to throw in your beach bag or carry-on. Plus, the eco-friendly material is vegan, recyclable and washable. (And yes, you can even make it a family affair since they come in toddler, kid’s and men's sizes, too.)
If you're ready to shop, we fully support your endeavor to buy more than one pair—because, honestly, who are we to judge? Here are some of our favorite new styles for summer 2022.
Anthropologie
Anthropologie
Shopbop
Freedom Moses
Freedom Moses
Freedom Moses
Shopbop
