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The Viral, Bella Hadid-Approved Coach Brooklyn Bag Is Back in Stock (but Not for Long)

Maple or dark ruby?

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If you’re into purses, odds are you’ve feasted your eyes on the viral Coach Brooklyn Shoulder Bag 39. It’s one of many Coach handbags that have gotten nods from celebrities this year; Bella Hadid was spotted with it in July, inspiring a TikTok-fueled frenzy. Just last month, the Brooklyn’s suede iteration was named the second-hottest product to shop in Q3 by Lyst Index. (Of course, it’s still sold out.) The bag’s popularity has made it notoriously hard to acquire, but I have good news: The Brooklyn’s leather line was just restocked, so you can score one now if you act fast.

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The bag is constructed with buttery-smooth leather and brass details, including a magnetic snap closure. Its sophisticated design and comfortable wide shoulder strap make for a sleek, minimalistic silhouette that will instantly enhance whatever you’re wearing.

In my opinion, the most alluring thing about the bag is the natural grain leather. It’s natural, classic-looking and impossibly soft. It comes in five chic colors—black, maple, dark ruby, dark stone and cedar (which is currently sold out)—that match with just about everything, but I’m partial to the dark ruby variety. (After all, PureWow Fashion Editor Abby Hepworth deemed burgundy *the* color of 2024.)

It’s more than just easy on the eyes, though. The bag is super roomy at 17 inches tall and 15¼ inches long, making it spacious enough to accommodate a 15-inch laptop, notebook and small water bottle. It’s also equipped with a snap pocket for essentials like your keys and phone.

If you want to get in on the trend but are looking for a smaller bag, consider the Brooklyn Shoulder Bag 28. It has the same hobo style and luxurious feel, but it’s only 11 inches tall and 11 inches wide. You can easily fit a tablet, large wallet or notebook, phone, keys and a few other essentials in this one. (There’s an inside snap pocket, too.) It’s also $200 cheaper than the full-size Brooklyn, so you can treat yourself without splurging as much.

To scale it down even further, go for the Brooklyn Shoulder Bag 23. At 9¼ inches long and 7¼ inches high, this version of the bag comes with a detachable chain strap with a 24-inch drop, so it can be worn on the shoulder or as a crossbody bag. There’s also an inside pocket, and it has enough space for must-haves, like your phone, wallet and keys. This one is available in black, maple and dark ruby (currently OOS).

Consider it an early holiday gift to yourself (or a very lucky loved one).

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Freelance PureWow Editor