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The Cult-Favorite Bogg Bag Made My Beach Days So Much Better—Here’s Why I’ll Be Carrying It *Year-Round*

I'm a Bogg-ie girl

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  • Value: 18/20
  • Functionality: 19/20
  • Quality: 20/20
  • Aesthetics: 20/20
  • Comfort: 18/20

Total: 95/100

Is this a safe space? OK, here goes: I kinda hate going to the beach. To clarify, I love the concept of going to the beach—the views, the water, the expectation of relaxation. But, once I’m there, sand gets into everything, I realize I didn’t pack enough distractions and suddenly I’m hot and bored, all my stuff is dirty and I’m just waiting until my companions are ready to ditch that popsicle stand. (And, sorry, I feel much the same way about picnics, despite loving the food.)

All that being said, it would take something really special to make me not dread the experience—or even, dare I say, enjoy it. This summer, I might have finally found my solution in the Bogg Bag. After having the opportunity to test out a slew of Bogg Bags and accessories on a recent getaway with the brand—during which I took Boggs of various sizes out for a spin on beach lunches, boat decks and boardwalk strolls—I’ve decided I’m never setting off on an outdoor adventure without one again. 

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What’s So Special About Bogg Bags?

Bogg Bags are designed to hold their shape and stand their ground—even on windy days and rocking boats—thanks to their structured, non-collapsible material and unique base, which is grooved almost like a tire bottom to prevent them from blowing over.

TikTok has gone bananas over the colorful, hole-dotted totes, which have already racked up more than 64 million views on the platform at the time of writing. Indeed, the line has developed something of a cult following among beachgoers (and sports moms, students, teachers, healthcare workers—the list goes on), who seem to love it for all the same reasons I do: The bags are spacious enough to fit way more than the essentials, sturdy enough not to fall over and spill your things everywhere and made of an incredibly easy-to-clean (and water-resistant) EVA material that doesn’t track sand or dirt into every nook and cranny on the way home. 

Plus, they’re super freakin’ cute. They come in three different sizes, a rainbow of hues, and similar to Crocs and Jibbitz, the holes in the bag allow for customization and decoration by way of plug-in disks dubbed Bogg Bits. It’s an accessory that serves a purpose, but also demands to be shown off.

My Review of the Bogg Bag(s)

What I Like

  • comes in multiple sizes
  • can be customized
  • easy to clean
  • super sturdy
  • very spacious

What I Don't Like

  • can get heavy
  • holes allow for some sand to blow in
  • pretty bulky

Bogg Bag

As I mentioned, I was able to try out multiple offerings from the brand this summer, including all three sizes of the bags: the large Original Bogg ($90), the medium-sized Baby Bogg ($70) and the adorable mini Bitty Bogg ($55). Size-wise, the Original Bogg is HUGE—as in, large enough to fit a beach blanket, towel, *two* laptops, a book, some snacks and possibly even a small dog. It clocks in at 19 inches long, 9 inches wide and 14 inches high and can carry up to *40 pounds* of stuff. It’s also compatible with the add-on Bogg Bevy cup holder ($20), which can comfortably fit a cup as large as a 42-ounce Yeti Rambler. The medium Baby Bogg is also impressively roomy, with space enough for multiple towels, also two laptops, a water bottle and small accessories. The smallest selection, the Bitty Bogg, is more of a handbag size (I actually took it out for a post-beach dinner on my trip), but can also be loaded up with a large tumbler, wallet, sunglasses, sunscreen and even a book. All three also come included with a clear plastic zip pouch relative to their size, which is perfect for securing important items like cards, cash and keys. Let’s just say these give Mary Poppins’s bag a run for its money.

So, you may be wondering, just what is it about these tote bags that could turn a self-proclaimed beach-hater like moi into an outdoor enjoyer? Well, in addition to fitting any and all of my comfort activities (laptops, books, etc.), they also eliminate the dreaded mess of sand, dirt and grass clinging onto everything—one of the things I dislike most. Even during a gusty day at the beach (during which an actual umbrella blew away from our lunch setup) and a rocky boat ride, the bags’ solid construction kept them standing upright, so not once did my things spill over onto the ground. 

While the holes in the bag do allow for some bits of sand to get inside if there’s wind, the grains just slide off of the EVA material, so a quick shake and pat prevented me from tracking it all into my hotel room. After using one of the bags in a grassy yard, I can also confirm that thick bits of soil and greenery come right off with a swipe of a damp paper towel—unfortunately, the same cannot be said about my many grass-stained canvas totes. And if you really put them through the ringer, the Boggs can withstand a full-on hose down.

Carrying the bags is also a breeze thanks to the flexibility of the material and double top handles that have a high enough drop to lug over your shoulder. However, I will admit that the larger original Bogg Bag does start to feel heavy after walking a while, especially when it's all packed with stuff—it does weigh 5 pounds on its own, according to the brand. But unless you're heading out on a long hike before you get to your outdoor destination, it shouldn't really be an issue.

My only other note about the bags is that their sturdy form also means they're pretty bulky, so don't expect to fold one into a carry-on suitcase. You can, however, stuff 'em into the trunk of your car and not worry about them getting bent out of shape.

Bottom Line

Bogg Bag

It's official: The Bogg Bags are my new go-tos for beach days, picnics, baseball games, you name it—if it involves setting up camp outside, I'm bringing one. They all offer so much packing space that it more than makes up for their bulk. Not to mention, there are so many ways to add extra organization, from ingenious cooler inserts to divider trays you can slide in to create separate compartments. However, it's their easy-to-clean convenience that really sold me; the fact that I don't have to fret over sticky spills, slicks of dirt and grains of sand following me home means that I can actually sit back, relax and enjoy the great outdoors. Talk about a game-changing accessory.


stephanie maida

Senior Commerce Editor

  • Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
  • Has worked as a writer and editor for 10+ years
  • Studied journalism at New York University

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