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The 26 Best Online Jewelry Stores for Everything from Chunky Hoops to Trendy Engagement Rings

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Whether you’re upgrading your gold jewelry collection, planning the best jewelry gifts mom would love (a luxury necklace, maybe) or surprising your special person with a sparkling engagement ring, there are plenty of shopping options. From chunky statement pieces that are bound to garner compliments to the best affordable jewelry brands that won’t break the bank and beloved brands like Mejuri, I asked PureWow editors and dug into my own jewelry collection to find the 26 best online jewelry stores to shop no matter the occasion.

Best of all, these fine goodies will get delivered straight to your door with no need to drive to the mall, including those engagement rings you’ve totally bookmarked from brands like Blue NileQuince and Brilliant Earth. If you’re not sure about buying your bling online, rest assured that my list of the best online jewelry stores has something for everyone (plus, free returns in case you don't like what you ordered). When it comes to diamonds and gemstones, they go through a grading process by the Gemological Institute of America to determine their value and are analyzed by color, cut, clarity and carat weight.

I also included a few tips for buying jewelry online so you have the most seamless experience.  So, if you’re like me and prefer to shop from the comfort of your home, enjoy this extensive list of editor-approved jewelry brands for any budget, with options ranging in price from $5 to upwards of $5,000.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

The Best Online Jewelry Stores at a Glance

1

Etsy

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2

Mejuri

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3

Rellery

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4

Blue Nile

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5

Quince

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1. Etsy

What I Like

  • affordable pieces
  • wide variety of jewelry often hand-made by up-and-coming small designers and artisans

What I Don’t Like

  • quality can vary

Etsy

From home decor to personalized gifts, Etsy is a one-stop-shop for local businesses. So, it’s no surprise they have a huge selection of jewelry brands to fit your needs. Check out Caitlyn Minimalist for customized name pieces, Sami Jewels for dainty stacked rings and Ubuntu for birthstones and statement earrings. “Ubuntu is a Black woman-owned business and has a gorgeous selection of beach-inspired accessories. I especially love that the proceeds go to orphans in need, so I feel like I'm supporting a great cause,” says Nakeisha Campbell, associate editor of news and entertainment at PureWow.

Fast Facts

  • Average Price Range: $5-$1,000
  • Return Policy: varies by seller
  • Repairs: varies by seller

2. Mejuri

What I Like

  • dainty, timeless designs can be worn every day
  • made from non-irritating materials

What I Don’t Like

  • while the pieces are classic, they aren’t necessarily the most unique

Mejuri

If you’re looking for signature pieces to rock every day, look no further than Mejuri’s collection. They’re dedicated to making fine jewelry that fits easily into your lifestyle. “I found Mejuri because I saw a jewelry industry that was built for men gifting women and not women celebrating themselves,” writes CEO Noura Sakkijha. PureWow Assistant Commerce Editor Natalie LaBarbera is a fan of the brand’s quality, pricing and designs. She says, “I love that Mejuri's pieces are made of high-quality metals like solid gold, but at relatively affordable prices. I've scooped up some stud earrings and this mini hoop that I wear daily and they haven't felt irritating to my skin at all. Plus, there are tons of fun but dainty designs like this moon charm that feel special but can be worn every day, too.” You should also treat yourself to a garnet stone ring or pearl earrings because you deserve it.

Fast Facts

  • Average Price Range: $50-$600
  • Return Policy: free 30-day returns
  • Repairs: two-year warranty covers defects in materials or workmanship

3. Rellery

What I Like

  • playful, whimsical and wearable designs are durable
  • beloved by A-list celebs

What I Don't Like

  • made-to-order items cannot be returned or exchanged

Rellery

Another top online jewelry store that LaBarbera loves just so happens to be one of Selena Gomez’s go-to. A PureWow editor-favorite, Brooklyn-based Rellery is beloved for their demi-fine jewelry, which is made with authentic stones, gold-plated sterling silver and 14k gold staples. “The designs feel so fresh and unique from a lot of the other ones on the market (like their stunning dome rings—I have the flower one and am obsessed, to say the least),” LaBarbera says. “All of their jewelry's made with high-quality materials, too, and with most of the designs, you can choose either sterling silver, gold vermeil or solid gold, so I appreciate having options."

Fast Facts

  • Average Price Range: $50-$500
  • Return Policy: unworn items can be returned within 30 days, cost of return label will be deducted from refund amount
  • Repairs: one-year warranty on all jewelry covers defects and breakages free of charge

4. Blue Nile

What I Like

  • the brand offers better prices on engagement rings than most stores
  • wide selection of options

What I Don't Like

  • some customers report having delivery issues

Blue Nile

Boasting a wide selection of gemstones, lab grown diamonds and diamonds that are certified by the GIA, there's something for every style and budget at this Seattle-based retailer. Blue Nile is able to offer better prices for their stones than traditional brick and mortar stores since they cut out the middleman in the distribution process. "I bought two pieces from Blue Nile for my partner and they were both stunning,” says Philip Mutz, vice president of news and entertainment at PureWow. “I particularly love their white gold rings which come with free repair and resizing.” Vice President of Editorial Candace Davison attests to their longevity, too, telling me that every single stone on her Blue Nile wedding band has withstood daily wear for 12 years like a champ. While the majority of their diamonds are priced at $1,000 and up, you can find gemstone items, like these topaz earrings, for under $300. And if you need further help sifting through their massive inventory, you can book an in-store or virtual appointment with a personal jeweler to help you select and customize exactly what you're looking for.

Fast Facts

  • Average Price Range: $500-$5,000
  • Return Policy: free 30-day returns
  • Repairs: lifetime manufacturer warranty, as well as complimentary cleaning and inspection services on diamond rings, some conditions and exclusions apply

5. Quince

What I Like

  • classic styles and designs
  • safe for sensitive skin

What I Don't Like

  • engagement ring options aren’t vast

Quince

Known for having quality items across the fashion and home space, Quince was founded in 2018 with two goals: 1) to ensure transparency with their customers by implementing sustainable practices and 2) producing high quality pieces that rival designer items at affordable price points. “I was shocked to discover they make jewelry,” says Associate SEO Editor Marissa Wu. “I was skeptical at first—partially because I have sensitive ears and, prior to this year, hadn't worn earrings in about a decade because I'd always have an allergic reaction—but I loved the pearl studs, which were just my style: elegant and understated (and safe for sensitive skin!). I was also able to take an engagement ring for a spin. The emerald-cut diamond with a half-pavé gold band was stunning. In terms of the 4Cs, the color was pretty brilliant, and the cut and clarity very good.” Wu mentions that while the diamond itself wouldn’t blind you with its sparkly make, the timeless piece was beautiful and relatively affordable.

Fast Facts

  • Average Price Range: $25-$600
  • Return Policy: returns within 365 days of the purchase, 60 days for engagement rings, some exclusions apply
  • Repairs: Limited Lifetime Warranty policy

6. Jenny Bird

What I Like

  • timeless yet funky statement pieces
  • impressive quality
  • lightweight pieces can be worn all day

What I Don't Like

  • quality can wear over time if not cared for properly

Jenny Bird

“I've recently become kind of obsessed with Jenny Bird,” admits PureWow Fashion Editor Abby Hepworth, who tells me she receives compliments every time she wears her Jenny Bird pieces. “The brand offers a spectacular mix of timeless silhouettes and funkier stand-out pieces, but even those won't feel dated in a few years time.” This Canadian-based jewelry retailer mastered the art of creating chunky pieces that enhance your spotlight rather than claim it, with stunning designs that are minimalistic to the core, yet incredibly bold and sophisticated all the same. In short: Jenny Bird pieces command a room in the classiest way. Hepworth adds, “Don't let the chunkier pieces fool you, they're all very intentionally designed to not be too heavy so you can actually wear those oversize earrings all day long.”

Fast Facts

  • Average Price Range: $50-$200
  • Return Policy: free returns within 14 days of delivery for unworn items in original condition
  • Repairs: none

Shop Jenny Bird

Jenny Bird
best online jewelry stores Jenny Bird Ola Ring Set
$118
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Jenny Bird
best online jewelry stores Jenny Bird Florence Earrings
$138
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7. Stone and Strand

What I Like

  • pricing is inclusive of many budgets
  • many of the items can easily be layered, if preferred

What I Dislike

  • some items are final sale and cannot be returned

Stone and Strand

This NYC brand offers fine jewelry at affordable prices. Founder Nadine McCarthy Kahane was tired of paying expensive mark-ups on high-quality pieces, so she launched Stone and Strand. You’ll find sustainable accessories that are 100 percent ethically sourced and conflict-free. “I’m a Stone and Strand gal,” shares Jenny Jin, former beauty director at PureWow. “They have a lot of everyday pieces that are relatively well-priced and layer well with other things I already own.” From a collection dedicated to lucky clovers tennis jewelry and so much more, there’s a lot to ogle over at Stone and Strand.

Fast Facts

  • Average Price Point: $20-$5,000
  • Return Policy: return within 100 days ($12.50 fee), must be in original packaging with tags attached and unworn
  • Repairs: free repairs are offered within 100 days

8. Tini Lux

What I Like

  • designed for people with sensitive skin and metal allergies
  • basic, every day designs are easy to wear

What I Don’t Like

  • some customers experienced issues with quality and durability of gemstones

Tini Lux

Not every jewelry piece is created with all skin types in mind. Thankfully, Tini Lux is changing the game by offering earrings and necklaces for those with sensitive skin and metal allergies. “I have super sensitive ears (multiple attempts at piercings, multiple infections and closures) so I love that Tini Lux offers hypoallergenic earrings, which is the safest metal we can stick in our bodies,” says Catrina Yohay, executive managing editor at PureWow. Whether you prefer small gold hoops or starter studs, everything is made with pure titanium that’s comfortable and chic for daily wear.

Fast Facts

  • Average Price Range: $50-$300
  • Return Policy: 30 days, $10 restocking fee
  • Repairs: one year manufacturing warranty

9. David Yurman

What I Like

  • timeless pieces can last a lifetime and age well
  • sculptural, artistic designs are unique and distinctive

What I Don't Like

  • silver material is dainty and needs to be cared for properly

David Yurman

Ever since I was little, my mother has collected jewelry from David Yurman, a luxury jewelry brand founded by husband and wife duo David and Sybil. A sculptor and painter in trade, they combined their talents to create some of the most distinctive timepieces, most notably the cable designs. After years of borrowing rings, cuff bracelets and earrings from my mom’s collection, I finally purchased my own cable bracelet. The quality is fantastic as is the sterling silver, and each piece you purchase comes with a travel pouch, the proper care instructions and a polish cloth to prevent the silver from tarnishing over time. I especially love how each piece is so classic yet entirely unique, with innovative sculptural details and pops of vibrant colors, if you please.

Fast Facts

  • Average Price Range: $300-$5,000
  • Return Policy: free returns with sales receipt or packing slip
  • Repairs: repairs are always offered, service fees vary per case

Shop David Yurman

David Yurman
best online jewelry stores David Yurman Albion Ring
$750
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David Yurman
best online jewelry stores David Yurman Crossover Band Ring
$495
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10. Catbird

What I Like

  • unique, delicate and celestial designs are distinctive
  • unmatched packaging is special, especially for gifting

What I Don’t Like

  • small and minimal pieces are often pricey

Catbird

Catbird’s unique name matches its one-of-a-kind jewelry collection. The Brooklyn-based company uses gold, diamonds and gemstones to make all the staples you need for yourself or that special person in your life. But it’s the collaborations with places like The Met and creators like Cassi Namoda that sets them apart from their competitors. “My best friend's engagement ring came from Catbird, and a decade later, it looks as stunning as it did when her then-boyfriend popped the question,” says Davison. “Personally, I've bought a necklace and micro key charm—it's literally smaller than my fingernail—which I had engraved with a tiny ‘D,’ and honestly, I love the understated aesthetic. Since it's silver, it requires some polishing, [as] it tends to tarnish, but it's just so adorable. I smile every time I wear it.” And just wait until you see the darling packaging, which includes a branded pen, stickers, ribbons and dainty tissue paper—seriously, no detail goes unnoticed at Catbird.

Fast Facts

  • Average Price Range: $50 to $1,600
  • Return Policy: refund or credit within 10 days of delivery, items must be unused and sent in original packaging, $6 fee
  • Repairs: repairs offered, pricing varies

Shop Catbird

Catbird
best online jewelry stores Catbird Tiniest Key Charm
$48$38
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Catbird
best online jewelry stores Catbird Pillar Hoop
$574
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11. Baby Gold

What I Like

  • family-owned company
  • solid gold pieces, some affordable options

What I Don’t Like

  • gold is highly malleable and delicate so can wear and dent over time

Baby Gold

With a name like Baby Gold, expect top-tier gold finds. This family-owned business offers 14k gold jewelry and diamonds for any occasion. From the Kardashians to Ashley Graham, the brand has a cult following. “I have been eyeing Baby Gold’s affordable, solid gold paper clip chain necklaces,” adds Dana Dickey, senior editor at PureWow. Whether you want signature pieces like their chunky herringbone necklace or a custom necklace repping your name, you’ll be dripping in luxury when you shop from Baby Gold.

Fast Facts

  • Average Price Range: $90-$742
  • Return Policy: return for store credit within 10 days of delivery, shipping at the cost of the buyer
  • Repairs: free repairs within 30 days of purchase

12. Brilliant Earth

What I Like

  • great assortment of engagement rings
  • conflict-free, ethically-sourced and sustainably made

What I Don’t Like

  • some customers say customer service is subpar

Brilliant Earth

Brilliant Earth has an exquisite diamond selection. Go ring shopping and find the perfect engagement ring or a special anniversary gift to celebrate your relationship. Regardless of the occasion, you can be assured that all of their jewelry is conflict-free, ethically-sourced and made with sustainable materials. “I bought my wife's engagement ring and both of our wedding rings from Brilliant Earth because I loved that they're a company that produces ethically from start to finish,” says LaBarbera’s brother. “Plus, they have tons of customizable options for gems and shapes, along with the rings themselves. It was nice to have a few different options when it came to warranties, too—I ended up going with the lifetime one to keep everything protected.”

Fast Facts

  • Average Price Range: $1,000-$10,000
  • Return Policy: free 30-day return
  • Repairs: free lifetime warranty against all manufacturing defects

13. GLDN

What I Like

  • affordable options
  • sustainable practices and pieces are made using recycled materials

What I Don’t Like

  • gold plating can tarnish over time

GLDN

In 2016, GLDN launched with a dream to create personalized pieces. Eight years later, the brand continues to provide quality, affordable jewelry—from birth flower necklaces to micro signet rings. The brand has also shown a growing commitment to sustainablility by using 90 percent recycled metals in their pieces and focusing on creating mostly made-to-order pieces so that they don’t waste materials. “I love GLDN! The selection is so dainty for everyday pieces,” raves Olivia Dubyak, former commerce editor at PureWow. “They also have such good options for gifting moms, friends, etc.”

Fast Facts

  • Average Price Range: $20–$148
  • Return Policy: 30 days, $8 shipping and handling fee
  • Repairs: free repairs on damaged, broken or incorrect jewelry within six months for most items or three years for solid gold

14. Aurate

What I Like

  • features many classic items to build your personal collection
  • beloved by celebrities

What I Don’t Like

  • some buyers claim quality varies depending on item and price

Aurate

Aurate’s mission is simple: “You set the gold bar, we simply strive to meet it.” From 14K gold to pearls, the site is filled with sleek rings, necklaces, earrings and bracelets. It’s such a beloved brand that even Kerry Washington is a big fan, as is Hepworth. “I have a necklace and bracelet from Aurate that I wear every single day,” she tells me. “It is a perfect place for delicate, classic pieces that will last a lifetime. I even looked at their engagement and wedding rings ahead of my nuptials. I so appreciate that they offer a range of materials to fit different budgets, so if you want to splurge on 14k solid gold and mined diamonds you can, or you can spend less with gold vermeil and lab-grown stones. The customer service is really great for helping to figure out sizing or if you have any questions and everything comes packaged so beautifully to really make the whole experience feel so luxurious.”

Fast Facts

  • Average Price Range: ‎$150-$4,600
  • Return Policy: within 15 days of fulfillment
  • Repairs: lifetime guarantee on repair services for 14k, 18k and Vermeil fine jewelry

15. Baublebar

What I Like

  • trendy and whimsical designs
  • beloved by celebrities

What I Don’t Like

  • depending on the piece, quality may wear over time

Baublebar

I love minimal pieces, but sometimes I like to make a statement, and Baublebar delivers on head-turning jewelry. Known as “your destination for accessories with a wink,” this ten-year-old brand adds a whimsical touch to their products. “I can't resist a good pair of novelty earrings and Baublebar is my go-to for them,” says Stephanie Maida, senior commerce editor at PureWow. “From martini glasses to skeletons to bubble hearts, I've amassed quite the collection of earlobe accessories from the retailer at prices that I don't feel too guilty about. That said, the quality of the pieces consistently surpasses their price tag—and as far as the funky statement earrings, they're mostly comfortable and lightweight, even despite their larger size.” Their unique collections include collabs with brands like Disney, the NBA and the NFL, with pieces having been worn by A-list celebs, including Katie Holmes, Taylor Swift and Jennifer Garner. “Customer service is great as well; I once had a pair of earrings arrive broken and they were quick to send me a new pair (which I've now worn regularly over the course of a year with no issues),” adds Maida.

Fast Facts

  • Average Price Range: $25-$150
  • Return Policy: 30-day returns on unused items in original packaging, shipping charges are not refundable
  • Repairs: no repairs but quality guarantee

16. Studs

What I Like

  • perfect shop for all things earscapes
  • comfortable and safe to leave on overnight or while showering

What I Don’t Like

  • variety of designs may be limited

Studs

I love a classic diamond stud, but sometimes I want to switch things up a bit. From a gold huggie to a sparkly cluster stud, the popular piercing studio makes it easy to decorate your ears in a way that makes a chic statement. “They're the kind of pieces you can live in,” says Yohay. “I leave mine on overnight and while showering, and after many months they've yet to tarnish.” I’ll chalk that up their solid 14- or 18-karat gold set with titanium flatback posts, which makes the sturdiest wear. “If you have multiple piercings, their earscape sets are a must for a curated look that costs less in the long run,” she adds.

Fast Facts

  • Average Price Range: $30-$200
  • Return Policy: returns accepted within 21 days of the initial purchase
  • Repairs: none

17. Made By Mary

What I Like

  • handmade items
  • personalized pieces are great for gifts

What I Don’t Like

  • some buyers warn moisture and sunlight can cause pieces to tarnish

Made By Mary

Nothing says “you’re special” quite like personalized jewelry. As explained by the founder, “Each Made by Mary piece is lovingly handmade and can be personalized based on your direction, making it simple and beautiful for you to tell your story and keep it close to your heart.” Made By Mary’s signature disc style makes any necklace, bracelet or ring memorable. For your mom to your partner, each piece is hand stamped in gold to show off their initials, name and/or a significant date. “Made By Mary is *the* place to go if you want to gift someone you love a special piece of jewelry,” says Hepworth. “All the designs are so thoughtful with options that feel personalized with zodiac signs, birth month flowers, names and other symbols. And all of it is really high quality—I have two necklaces that have lasted for years in pristine condition. If you want a gift for your bridesmaids, book club, mom group or sisters, I highly recommend.”

Fast Facts

  • Average Price Range: $25-$200
  • Return Policy: 30-day returns for unworn pieces, original shipping fees won’t be refunded and only free shipping for customers who purchased with Re:do Shipping Protection 
  • Repairs: covers manufacturing defects and production errors within six months of purchase

Shop Made By Mary

18. Maison Miru

What I Like

  • wide variety of earrings that can fit any ear piercing
  • non-irritating design is comfortable enough to sleep in

What I Don’t Like

  • one buyer mentions gold coating may wear off after a year of consistent wear

Maison Miru

“Maison Miru is a wonderful place to shop it you're looking for bling to fit nearly any piercing,” says PureWow Assistant Editor Delia Curtis. “They have earrings for your tragus, helix, rook, conch, daith and more. And they're serious contenders in the stud game. My favorite piece is my Wish and Hope Opal Nap earrings—to say that I adore my pair is an understatement. I truly have not taken them off and it's been almost a year.” What’s more, Maison Miru jewelry is meant to work well with other styles and decorate your ears like they’re the life of the party. Go with the standard hoop or bedazzle your helix with mini crystal earrings. The possibilities are endless. Curtis adds, “Made specifically to be easier to sleep in, Maison Miru has created something magical and non-irritating for daily wear. I couldn't speak more highly of them and can't wait to explore their other offerings.”

Fast Facts

  • Average Price Range: $30-$200
  • Return Policy: free returns within 30 days of purchase
  • Repairs: 365 Day Happiness Guarantee policy covers repair and replacement

19. Ana Luisa

What I Like

  • carbon and water neutral company and practices
  • high quality pieces don’t irritate sensitive skin

What I Don't Like

  • some buyers mention possible corrosion or tarnishing on gold-plated pieces

Ana Luisa

As if serving up super-chic, everyday minimalistic jewelry pieces wasn’t enough, Ana Luisa is busy working on maintaining the earth’s longevity by remaining carbon and water neutral through their whole processes. For a brand that values quality over trends, they sure have some best-selling and trending pieces, like the Harley double hoop earrings which give off the illusion of having two piercings or the High Shine bundle (both below) that mixes two contrasting necklaces. “I've been wearing these Sloane earrings from Ana Luisa with pretty much every outfit since I got them,” says LaBarbera. “They're made to be hypoallergenic and water-resistant, and I haven't had any issues wearing them for hours on end even though my ears can be a bit sensitive. I also think this makes the brand's jewelry a great gift, especially if you aren't sure if the recipient has any sensitivities to different metals.”

Fast Facts

  • Average Price Range: $9-$150
  • Return Policy: returns within 30 days of delivery, $6 fee
  • Repairs: two-year warranty on most jewelry

20. Monica Vinader

What I Like

  • unique designs feel more like heirlooms than basic pieces
  • sustainable and transparent practices

What I Don't Like

  • many pieces are pricey

Monica Vinader

“Monica Vinader is a favorite of mine for pieces that feel like heirlooms,” says Hepworth. The Spanish-born jewelry designer used her experiences traveling the world, from London to Patagonia to Mexico, to create her own gemstones and collections of unique baubles that feel anything but ordinary. With a big focus on sustainability and transparency, you’ll find gorgeous pieces made from recycled metals and materials, generous warranties and traceable pieces. “They're all just so special and feel so intentional. There are tons of fabulous everyday pieces—chain-link bracelets, hoop and stud earrings, diamond-dotted necklaces—as well as giftable items that straddle the line between attention-grabbing and timeless. And the price point can't be beat, with tons of great pieces coming in under $300,” adds Hepworth.

Fast Facts

  • Average Price Range: $60-$2,000
  • Return Policy: unworn items can be returned within 30 days, cost of return label will be deducted from refund amount
  • Repairs: 5-year warranty covers every piece of jewelry for five years (free), then lifetime repairs service for small fee

Shop Monica Vinader

21. Adorn Pili

What I Like

  • pieces are crafted in-house
  • unique designs using fresh water AAA-grade pearls

What I Don't Like

  • designs may not appeal to those who don’t typically wear pearls

Adorn Pili

Looking for beautiful collectables centered around fresh water pearls? Look no further than Adorn Pili. The women-led team crafts every piece in-house in New Jersey and New York, so each will be unique. The statement pieces are unlike any I’ve ever seen before and incorporate the best 14k gold, gold filled or sterling silver materials with AAA-grade pearls and gemstones. I recently received their pearl cross and dangly earrings, both far out of my minimalist comfort zone, and was surprised by how striking they look on. They never go unnoticed because of their bold design, and I’ve received multiple compliments every time I’ve worn them. I also love how each item might be a little imperfect—it shows the beauty behind its authentic, hand-crafted nature.

Fast Facts

  • Average Price Range: $100-$1,000
  • Return Policy: free returns within 14 days
  • Repairs: Lifetime Warranty covers issues free of charge

Shop Adorn Pili

Adorn Pili
best online jewelry stores Adorn Pili Gloria Pearl Cross
$150$120
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Adorn Pili
best online jewelry stores Adorn Pili Nora Earrings
$160
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22. Flaire & Co.

What I Like

  • doesn’t include brass, copper or zinc alloy in any of their designs
  • affordable prices

What I Don't Like

  • some claim the gold finishing can look brassy

Flaire & Co.

From pearls to statement and Greek-inspired jewelry collections, Flaire & Co. has a robust selection of pretty pieces to build your accessories lineup. Think: bracelets, necklaces, rings, anklets and hair accessories at an affordable price without skimping on quality. Instead of brass, copper and zinc alloy, the brand actually uses 925 sterling silver and stainless steel to craft their pieces. It’s one of LaBarbera’s favorite online jewelry stores to shop at for a few reasons, such as their incredible price points. She says, “Flaire & Co. has become my go-to for super affordable but wearable jewelry finds. All of the pieces are waterproof so when I forget to take them off in the shower I'm not ruining them, and I love how much of a mix there is between delicate and stand-out designs.”

Fast Facts

  • Average Price Range: $30-$200
  • Return Policy: returns accepted within 14 days of the delivery date for store credit only
  • Repairs: none

23. Jordan Road

What I Like

  • pieces can easily be mixed and matched
  • run by mother-daughter duo who create all the designs

What I Don't Like

  • gold-plated pieces may tarnish over time

Jordan Road

“If you're on the hunt for everyday pieces with a punch of something extra, try Jordan Road,” advises Hepworth. Known for statement, everyday pieces, the beauty of Jordan Road is how well you can mix, match, stack or wear a la carte every item in their offerings. “It's owned and run by a mother-daughter duo and all the pieces have that cool-girl vibe that will make you the envy of everyone on TikTok,” she adds. “The designs all have a vintage feel I love and the quality is fabulous.”

Fast Facts

  • Average Price Range: $50-$1,500
  • Return Policy: returns accepted within 10 days of the delivery date for store credit only to avoid 20% restocking fee and shipping fee
  • Repairs: case by case

Shop Jordan Road

Jordan Road
best online jewelry stores Jordan Road Nameplate Necklace
$432
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Jordan Road
best online jewelry stores Jordan Road Finn Earrings
$85
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24. Heaven Mayhem

What I Like

  • modern designs on vintage-inspired pieces
  • robust options for mixed metals

What I Don't Like

  • metals should be cleaned often to maintain luster

Heaven Mayhem

You may recognize this next brand thanks to their viral buzz on social media. Beloved by A-list celebs like Hailey Bieber and Matilda Djerf, Heaven Mayhem is a Los Angeles-based accessory and lifestyle brand designed for the everyday woman. The pieces, which are timeless yet statement-making in nature, are meant to complement your capsule wardrobe. Some of their best-selling pieces, like the knot earrings, Gigi earrings and icon watch, look like an vintage-inspired heirloom straight from Carolyn Bessette-Kennedy or Princess Diana’s personal collections. They’re some of my favorite statement pieces to wear when I want to feel my most confident, but remain true to my minimalist aesthetic, and the quality for cost is something to marvel at.

Fast Facts

  • Average Price Range: $85-$250
  • Return Policy: returns accepted within 10 days of the delivery date, except for earrings, original shipping cost is non-refundable
  • Repairs: none

Shop Heaven Mayhem

25. Mamaleh

What I Like

  • tasteful typefaces
  • great bar/bat mitzvah gift

What I Don't Like

  • designs may not appeal to everyone’s tastes

Mamaleh

Disrupting the jewelry industry’s overwhelming influx of minimalist metals and chunky designs, this Yidderish collection of necklaces, bracelets and more timeless pieces is designed to represent the New York Jewish background of PureWow’s very own Executive Editor, Dara Katz. “I'm constantly impressed by the cool offerings at this indie jewelry brand that offers the hippest, cutest Judaica,” gushes Dickey. “From the single Jewish star enamel necklace (which reminds me of the classic single-diamond necklace innovated by Tiffany's, except this is affordable) to the Jewish Star friendship bracelet inspired by crafts at sleepaway camp, these pieces are endlessly wearable and mix well with whatever else you got going on, jewelry-wise. And don't get me started on the nameplate necklaces emblazoned with Yiddish words like ‘Oy’ and ‘Schtick.’” Another detail Dickey loves? The delightful, ready-to-gift-with-a-lot-of-chutzpah packaging, of course.

Fast Facts

  • Average Price Range: $30-$60
  • Return Policy: return for store credit or exchange within 30 days of receiving
  • Repairs: damages or issues evaluated case by case after purchase

26. Capucine De Wulf

What I Like

  • intricate and unique designs
  • bold, statement jewelry

What I Don't Like

  • some customers note pieces can be heavy

Capucine De Wulf

“I recently went to a launch preview for Capucine De Wulf and was immediately smitten,” says Wu, who particularly was taken with the mother-of-pearl earrings carved in intricate flower designs and the scarab (beetle) pieces. “First, it's elegant but it's FUN, which feels like an antithesis to the midcentury modern, clean, minimalist Scandi era we've been stuck in since Ikea planted foothold and brought it to the masses. Everything is designed in Charleston—where owner and designer Capucine is based—and I love that she infuses story behind every one of her pieces. Overall, it's a fun brand using semiprecious materials to create accessible statement pieces that make you feel lovely (and like a boss).”

Fast Facts

  • Average Price Range: $55-$500
  • Return Policy: return within 90 days of purchase at Bloomingdale’s
  • Repairs: contact Bloomingdale’s customer service for further information

What to Consider When Choosing the Best Online Jewelry Stores

While you don’t have a jewelry specialist right in front of you for immediate assistance, there are still ways to get the most out of your online experience.

  • Research the brand: Immerse yourself in the site, read the customer reviews and take a look at their social media feeds to get a better sense of what the brand stands for and how they conduct business. From materials and quality to return and repair policies, every detail matters.
  • Scope out their customer service: If you have an issue or a question, there should be resources to assist you every step of the way. Ask yourself: “Are they willing to help me make a return? Are there specialists on standby to help me with my purchase?” This is especially important if you ever run into shipment or manufacturing issues. Transparent companies will be willing to help every step of the way, ensuring you love your bauble well beyond the buying phase.
  • Examine their policies: What incentives do they offer? From free shipping to polishing to resizing, these features can help you make the best decision when purchasing an item. It’s also important to examine their return and warranty policy because things happen. If you’re already on the fence about a purchase and see no wiggle room for returns or exchanges, don’t bother investing in something and stressing yourself out further down the line.
  • Understand the material and quality: From diamonds to gemstones to gold, you want to make sure you’re buying authentic pieces. The last thing you want is to waste major $$$ on fake pieces or see your jewelry change color before your eyes. Sometimes it takes a little digging to vet the quality of an item, which is why I broke down the basics of the most popular materials used at the best online jewelry stores, including a breakdown of their quality. First off, there’s gold, a highly malleable material often available in 14k, 18k and a soft 24k that can be easily scratched. Platinum pieces are known for being durable and resistant to wear, tear and tarnishing. The hypoallergenic material is especially good for those with sensitivity issues. Next is titanium, a lightweight material that’s known for its affordability and comfortability. Another hypoallergenic option, it’s also highly durable and won’t corrode, though designs are often limited due to its low malleability. Perhaps, one of the most popular options is stainless steel. It’s durable, often affordable and tarnish-, fade- and corrosion-resistant. (Yes, really.) Last, but certainly not least, there’s silver—a more affordable option in comparison to high-quality gold. It’s easily one of my favorite materials to invest in, however my only qualm is that silver can show scratches as well as tarnish over time, so the delicate material requires regular cleaning and maintenance.
  • Write down your (or gift recipient’s) measurements: It’ll make the process a lot easier if you have the exact necklace and/or ring measurements ready to narrow your search.

Frequently Asked Questions

How Do I Know If an Online Jewelry Store Is Legit?

When it comes to verifying stores online, there are a few things to consider before you check out. First, you may have already heard of many online jewelry brands, either because word of mouth or social media buzz. A good rule of thumb I like to practice is to check their online presence through Instagram or TikTok. That leads into my next point: customer reviews. Many people will leave comments on pieces, including notes on quality, wear and tear, longevity, design, shipping and more. Lastly, read through their return policies on their website, that way you can see if their rules align with your expectations.

Is Jewelry Bought Online Returnable?

As you’ll find in many of the picks above, a large number of the best online jewelry stores included in this list have excellent return policies. More often than not, the brands require pieces to be returned in original packaging and the items must be unworn. This is a way to prevent issues with cleanliness, especially for pieces like earrings. While many stores offer full refunds, there are some that only offer store credit or, in specific instances, final sale only.

What's the Best Way to Take Care of Jewelry?

When it comes to prolonging your jewelry, you want to make sure you care for your precious pieces well. Before you begin, familiarize yourself with the type of metal, as gold is different than gold-plated is different than silver, and they all require different care. Overall, you’ll want to avoid exposing it to harsh elements, which include perfumes, chemicals, lotions and often water. It’s best practice to keep it dry and regularly clean it with a jewelry polishing cloth. Many brands will outline specific ways you can prolong your pieces, though it’s largely known to remove jewelry before swimming and bathing. Designer pieces may require or recommend professional cleanings every so often, too, for upkeep.


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.