As a woman in her early 40s, there’s one thing I’ve learned: My taste has gotten more specific and refined as I age (gracefully!). Bottom line? I know what I like and, speaking on behalf of all 40-something women, if you’re shopping for us—be it for Mother’s Day, a birthday, a special occasion or just because—the first step is paying attention. To our likes, our interests, everything that makes us tick. (No pressure, gift giver.)
And that’s where PureWow comes in. We polled women in their 40s—editors, friends, acquaintances—about the top gifts on their list this year. The range of gift ideas includes products at all different price points (under $50 included) but also cult favorites and one-of-a-kind items that she’s been aspiring to splurge on (hello, like this Jo Malone perfume and Jenni Kayne cashmere cardigan). The goal? To make her feel pampered and loved, and like your attentiveness knows no bounds. Tie it up with a pretty bow and add a thoughtful card and you’ll be golden. (Trust me.)
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