Here’s Why Women in Hot Pink Suits are Flooding Your Instagram Feed

Over the past few weeks my Instagram feed has been chock full of beautifully drawn cartoons urging me to vote, friends wearing “I voted early” stickers and celebs posing next to posing next to mailboxes and official drop boxes as they send in their absentee ballots. It’s also been peppered with an increasing number of women wearing hot pink suits—specifically the same neon-hued blazer and trousers from Argent. And while these may seem like two different trends, in truth they are one in the same.

Argent launched it’s vibrant voting campaign during the vice presidential debate earlier this year with the hashtag #ambitionsuitsyou alongside Supermajority, a membership-based group aimed at training, supporting and educating women across the nation on how to become successful advocates for issues they’re passionate about. The idea is to harness the power of pink (in a version of the shade that simply cannot be ignored) and demonstrate the very real, very important impact women voters can make.

The shockingly bright pantsuit is a nod to numerous political fashion moments that came before it—the pink pussy hats introduced during the first Woman’s March, the hot pink dress Nancy Pelosi wore while being sworn in as the speaker of the House in 2019, the collection of pantsuits Hillary Clinton wore while campaigning in 2016 (and throughout her career). As Argent’s founder Sali Christeson explained in an interview with the New York Times, “The thesis is, ‘I’m going to show up, and you are going to see me.’”

The list of celebrities who’ve posted photos of themselves in the suit really runs the gamut and includes Kerry Washington, Sophia Bush, Amy Sedaris, Marisa Tomei, Michelle Kwan, Zoe Saldana, Busy Philipps, Ashley Graham, Debra Messing, Amy Schumer and more.

And while we’re all here for a good power suit moment, especially one in such a bold, meaningful color, you don’t need to own a bright pink suit to take part in the movement. Sporting anything in this “look at me!” shade on your way to your local polling place or in an Instagram post encouraging people to get out and vote can carry the same message. (It’s important to note that electioneering laws prohibit wearing anything that outright names or advocates for a specific candidate into a polling place, which means candidate-specific buttons, T-shirt or hats are a no-no. However, sporting a color, like blue, red or even highlighter pink, is fine.)

If you want to get in on the movement, here are eight hot-pink pieces all available either for curbside pickup or with two-day shipping to snap up before election day on November 3.