ComScore
fashion
WellnessFamilyFashionNewsHomeTravelPetsRecipes

All Topics

Wow ShopGift GuidePureWow100WeddingsCulturesMoneyBooksTechNew YorkLos AngelesMiamiDallasHamptonsChicago

Genius tips, tricks & beautiful things, straight to your inbox every day.

About
Social
Company
AboutCareersContactAdvertiseInstagram PortfolioPurewow
Legal
Terms & ConditionsPrivacy PolicyEditorial PolicyContestsDo Not Sell or Share My Information

© 2010-2021 Wow Media Products, Inc doing business as PureWow. All rights reserved.

fashion

These 25 October Prime Day Fashion Deals Are Way Too Stylish to Pass Up

On your marks, get set, shop!

Author image: Stephanie Meraz Editor Bio Picture: editor with brunette hair in purple set at a beach in Cabo.
By Stephanie Meraz
•
Published Oct 8, 2024
Additional reporting by
&

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

amazon october prime day 2024 fashion CAT
Abby Hepworth for PureWow

Amazon’s October Prime Day fashion sale is upon us, so you can finally get to shopping all the fashion deals and steals from the mega-retailer during Prime Big Deal Days. The epic sale event kicks off on Oct. 8 and runs through Oct. 9, 2024, and includes deals on all categories including home, beauty and tech. But trust me when I say you'll want to head straight for savings on Amazon fall fashion. A ton of PureWow-approved labels are participating in this year’s markdowns, including Amazon’s private in-house fashion label The Drop, as well as top brands like New Balance, Levi’s, Adidas, Michael Kors and Swarovski, to name a few.

I've rounded up a few noteworthy finds, so you can stock up on fresh styles for the season *and* save a few bucks in the process. From this cozy pocket cardigan by Anrabess that you’re sure to wear all fall long, to a wrap dress from Pretty Garden that you’ll definitely want to snap up in multiple colors, the best fashion sales do not disappoint

A reminder, Prime Big Deal Days discounts are available only to Amazon Prime members. But no worries if you aren’t a member yet—you can sign up for a free 30-day trial to take advantage of all the best deals and steals, including free shipping on all Prime orders. Now, without further ado, here are the best items to shop now to save BIG.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

lillusory striped cardigan
Amazon

1. Lillusory Striped Cardigan

Lillusory

Anyone else getting major Parisian vibes? Do yourself a favor and snatch up this striped cardigan for your French capsule wardrobe. This number is great for days when you want something cozy and warm but still want to look put-together, and the versatile silhouette pairs well with most things in your closet: jeans, dresses, skirts—you name it. I adore the gold, chunky buttons—they add fashionable flair, and make the cardi look more expensive than it really is. I have a feeling you’ll also love the feel of the soft, viscose-blend knit that hundreds of reviewers rave about.

Fast Facts

  • Size Range: XS to XL
From $60; $30 at Amazon
the drop blazer
Amazon

2. The Drop Anouk Blazer

The Drop

This incredibly chic faux-leather blazer looks like it should cost an arm and a leg, but rings in under $100—and now under $60 for October Prime Day! The croc-inspired embossing gives the material a super-luxe feel and reviewers say this blazer is both super comfortable and surprisingly warm, making it an ideal layering piece for the colder months. Reviewers do say it runs a smidge small, so if you’re between sizes I recommend opting for the larger of the two.

FAST FACTS

  • Size Range: XXS to 5X
$80; $63 at Amazon
hue socks pack
Amazon

3. HUE Slouch Sock Pack

HUE

When’s the last time you refreshed your sock drawer? Can't remember? Let's make the answer to that question "this week" with this three-pack of slouchy cotton socks from HUE. They're great for gym workouts and athleisure looks, but are also equally cute tucked into loafers and ballet flats. You can even pull them up to wear under knee-high boots.

FAST FACTS

  • Size Range: one size (roughly US 4 to 10)
$21; $15 at Amazon
the gym people pocket leggings
Amazon

4. The Gym People High-Waist Yoga Pants with Pockets

The Gym People

Update your leggings collection with this best-selling pair from The Gym People while they're discounted for maximum savings. The material is reportedly thick enough to avoid going sheer, no matter how deep you squat, but still breathable to keep you feeling cool, calm and collected throughout your workout. The high waist supports your belly and back, and there are two pockets, one on each hip, to stow your phone, keys or other essentials while you're on the go. Now the only thing left to decide is which of the 26 colors you want to snap up first...

FAST FACTS

  • Size Range: XS to 3X
$30; $19 at Amazon
imily bela polo short sleeve sweater
Amazon

5. Imily Bela Cable Short Sleeve Sweater

Imily Bela

I love a good short-sleeve sweater for layering under jackets and blazers without overheating. This cutie comes in a wide range of fun colors and is made of a viscose/nylon/polyester blend that reviewers say is incredibly soft. “Soft knit material that has a subtle stretch,” writes one 5-star reviewer. “Feels nice on, and is not overly bulky or heavy. Hangs very nicely. I liked the fit and style so much that I ordered in black also.” Just note, this trendy knit is hand wash only.

FAST FACTS

  • Size Range: S to XL
$47; $25 at Amazon
pretty garden wrap dress amazon october prime day 2024 fashion
Amazon

6. PrettyGarden Wrap Maxi Dress

PrettyGarden

Trust, you'll want this pretty floral wrap dress on hand for all occasions this autumn, from brunches to baby showers. It has a flattering tie waist that you can adjust for the best fit, as well as a ventilating crossover skirt. "I love this dress," says buyer Chels Z. "Wrap dresses normally don't work for me but this one was flattering on my frame because it is very adjustable. The print is also very fun and sassy." On that note, you have plenty of patterns and colorways to choose from with a whopping 37 different styles currently on site.

Fast Facts

  • Size Range: XS to XXL
$61; $34 at Amazon
dream pairs black cowboy boots amazon october prime day 2024 fashion
Dream Pairs

7. Dream Pairs Cowboy Boots

Hisea

Save a horse, wear these cowboy boots that have more than 1,400 5-star reviews on Amazon. From the classic western embroidery to the sleek faux leather, the stylish (and affordable) boots look like a modern take on an authentic style, plus they're uber comfortable. One Amazon buyer says, "[They fit] true to size. I was worried they’d be a bit tight as I have very wide feet, but they fit great [and they’re] comfortable, as well. [I] walked several miles in them without breaking them in. For the price, you really can’t beat them!" Better yet, they even come in wide-width sizing.

Fast Facts

  • Size Range: 5 to 10
$58; $40 at Amazon
lillusory stripe top and pants set
Amazon

8. Lillusory Lounge Set

Lillusory

Ideal for days when you just can't even, this two-piece set is a full outfit in one that's comfy, chic and can be easily dressed up or down. There are tons of colors to choose from, but this black-and-white stripe version is definitely top of my list for its versatility. The top is designed for an oversize fit that reviewers say is so comfortable, and the pants have a wide-leg cut that’s super flattering.

FAST FACTS

  • Size Range: S to XL
$73; $46 at Amazon
the drop faux fur coat amazon october prime day 2024
Amazon

9. The Drop Kiara Faux-Fur Coat

The Drop

Add a taste of luxury to those frigid winter days with this faux-fur coat from Amazon’s signature The Drop collection. It has deep pockets to keep you hands toasty warm, and the lapel collar can be pulled up to provide extra coverage around your neck and face. Most reviewers agree this vintage-inspired coat fits true to size, but if you want to layer bulky sweaters underneath you might want to go up one from your usual.

FAST FACTS

  • Size Range: XXS to 5X
$140; $85 at Amazon
zesica stripe sweater
Amazon

10. Zesica Striped Oversize Sweater

Zesica

Trust me when I say you're going to want to cuddle up in this supremely soft sweater and never take it off. The oversize fit is incredibly comfortable but not so large that it looks baggy or comical. That said, some reviewers said they went down one size to limit some of that volume. Either way, the acrylic fabric is surprisingly soft and reportedly holds up well in the washing machine.

FAST FACTS

  • Size Range: S to XL
$60; $28 at Amazon
nippies covers
Amazon

11. Nippies Nipple Covers

Nippies

These nipple covers frequently make the rounds on TikTok and beyond because they’re made from medical-grade adhesion (so they’re reusable and sweat-proof) and they’re guaranteed to stay on for up to 12 hours. Plus, they’re designed to be skin-safe; as plenty of shoppers attest, they're non-irritating, even on those sensitive body parts.

FAST FACTS

  • Size Range: small (cup sizes A to C) and large (cup sizes D and up)
$33; $20 at Amazon
levis mom jeans amazon october prime day 2024 fashion
Amazon

12. Levi’s High-Waisted Mom Jeans

Levi’s

These straight-leg jeans, made of a blend of cotton, polyester and a touch of spandex for stretch offer a close fit that should stay comfy even as you're power walking through the city. They also feature a timeless high rise that cinches in your waist without pinching. Needless to say, buyers are obsessed. "Perfect length and the fit around the waist is perfect, unlike my other jeans," one writes. Another says they hug in "all the right places," which is all I needed to hear to add them to my cart.

Fast Facts

  • Size Range: US 24 to 39
$80; $35 at Amazon
zesica stripe top
Amazon

13. Zesica Striped Pullover

Zesica

It was the stripes and colorful trim that first drew my attention, but it's the fact that this cozy pullover has built-in pockets that really sold me. The viscose/polyester blend fabric is super lightweight and cozy, and reviewers rave about the oversize fit which has major Free People vibes. I highly recommend snapping this one up (in multiple colors) while it's on sale this October.

FAST FACTS

  • Size Range: S to XL
$40; $19 at Amazon
sampeel sweater dress amazon october prime day 2024 fashion
Amazon

14. Sampeel Sweater Dress

Sampeel

I have feeling that this square-neck sweater dress will be the first to go this October Prime Day for a few reasons. For starters, it has a flattering A-line cut with a swingy skirt that makes it perfect for holiday dinners (no constrictions here!), as well as a versatile look you can easily dress up or down. How cute would this be paired with tights and knee-high boots for a day at the apple farm? "Beautiful dress, fits and hangs great," gushes one buyer. "Decent weight material, not heavy but warm, very soft and cozy. Definitely a fall/winter dress as advertised." And did I mention it has *pockets*?!

Fast Facts

  • Size Range: XXS to XXL
$40; $31 at Amazon
anrabess long cardigan amazon october prime day 2024 fashion
Amazon

15. Anrabess Coatigan Sweater

Anrabess

It’s a fact: Cardigans are a fall essential, but this stunner from Anrabess takes things up a notch by offering coat-worthy length and coverage. It's the perfect hybrid to keep in your rotation thanks to its blend of viscose, nylon and polyester, which shoppers say is *so* soft and comfy. The long length and deep patch pockets mean it can easily be worn as an exterior layer on crisp-but-not-too-cold days, while the drapey silhouette and shawl collar will keep you looking totally polished. Despite its flowy fabric, many Amazon customers find that it retains its shape well when washed; however, some do note that it can run slightly big, so you may want to size down for a more fitted look and feel.

Fast Facts

  • Size Range: XS to XXL
$56; $37 at Amazon
pretty garden long cardigan sweater amazon october prime day 2024 fashion
Amazon

16. PrettyGarden Long Cable-Knit Cardigan

Pretty Garden

A layer you’ll want to live in 24/7? No, it's not too good to be true, it's this cardigan from Pretty Garden. Classic to the core, the cable-knit design is made from 100 percent acrylic and has a slightly oversize silhouette. It features two pockets for your smaller essentials, and has a mid-weight feel that makes it perfect for layering.

Fast Facts

  • Size Range: S to XL
$49; $30 at Amazon
anrabess two piece lounge set amazon october prime day 2024 fashion
Amazon

17. Anrabess Two-Piece Sweatsuit

Anrabess

Meet your new loungewear uniform. This two-piece sweatsuit has a sporty retro vibe I can’t get enough of, especially that wide spread collar. But the look is only the start of it. The half-zip top and matching drawcord pants are made with a lightweight-yet-cozy blend of rayon, polyester and spandex that'll keep you comfy whether you're on a long-haul flight or settling in for a Netflix sesh on your sofa.

Fast Facts

  • Size Range: XS to XXL
$60; $37 at Amazon
colorfulkoala leggings amazon october prime day 2024 fashion
Amazon

18. Colorfulkoala High-Waisted Yoga Pants

Colorfulkoala

Arrive to your afternoon yoga session and feel like a champion. Oft compared to PureWow readers' favorite lululemon Align leggings, these buttery-soft yoga pants are stretchy, comfortable and cute to boot. They've earned nearly 34,000 5-star ratings from shoppers who appreciate their breathability and silky-smooth, seamless fit. And, yes, they're squat-proof. If you don't want to worry about any sagging or rolling, though, reviewers recommend sizing down for the best fit.

Fast Facts

  • Size Range: XS to XL
from $30; $20 at Amazon
Prime Day Sojos Retro Oval Sunglasses
Amazon

19. Sojos Retro Oval Sunglasses

Sojos

Are they Celine or are they Amazon? Given their elevated look, these Sojos retro oval sunglasses had me (and the fashionistas on TikTok) convinced they were the designer style. Despite being a fraction of the price, the quality of these viral lookalikes definitely won't disappoint. They are made with HD lenses that are designed to reduce glare and offer more protection against UVA and UVB rays, plus they have more than 3,000 5-star reviews, so the people approve

Fast Facts

  • Size Range: one size
$20; $13 at Amazon
alvaq hoodie pullover amazon october prime day 2024 fashion
Amazon

20. AlvaQ Pullover Hoodie

AlvaQ

Now here’s a piece you’ll want to wear all fall long. Complete with a baggy silhouette, partial button placket and roomy kangaroo pocket, this hoodie is great for casual outings paired with leggings or jeans. Plus, it comes in a bunch of colors (30, to be exact), meaning you can grab multiples to wear on repeat all fall and winter long.

Fast Facts

  • Size Range: S to XXL
$37; $27 at Amazon
jw pei joy shoulder bag amazon october prime day 2024 fashion
Amazon

21. JW PEI Joy Shoulder Bag

JW Pei

Did anyone else do a double take the second they saw this JW Pei bag, or was that just me? Fashionistas and high-end designer admirers will adore this sleek shoulder bag for its timeless look and stellar practicality. It fits a surprising amount given its size and comes in just about any color a gal could hope for. Per one 5-star reviewer, “This bag is absolutely beautiful and feels designer without the cost. It goes with everything I own and feels very expensive.”

Fast Facts

  • Size Range: one size
$89; $71 at Amazon
ohayomi scarf amazon october prime day 2024 fashion
Amazon

22. Ohayomi Pashmina Shawl Wrap Scarf

Ohayomi

This understated scarf is giving quiet luxury vibes in all the best ways. No, it's not a Loro Piana, but it sure does look like one. Multiple reviewers mention how warm and plush the wool/polyester piece is, and rave over its generous size. "This scarf is very soft, warm and very large," writes one. "It's good for keeping warm because of the size, and covers your whole back while still fitting nicely under your coat."

Fast Facts

  • Size Range: one size
$32; $26 at amazon
pretty garden plaid flannel coat jacket amazon october prime day 2024 fashion
Amazon

23. PrettyGarden Plaid Shacket

PrettyGarden

Thanks to its sleek fit and lapel collar, this stunner puts a more polished spin on your typical plaid flannel. Translation: You can dress it up and wear it well beyond the pumpkin patch this season. An easy layering piece, it’s made from 100 percent polyester that buyers say is soft and lightweight, but still warm enough for fall. And just wait until you discover the spacious pockets!

Fast Facts

  • Size Range: S to XL
From $53; $37 at Amazon
amazon-early-october-sale-black-skinny-belt
Amazon

24. Anhaishuilv Skinny Leather Belt

Anhaishuilv

The perfect finishing touch on everything from slouchy trousers to a flowy shirtdress, this skinny leather belt looks far more expensive than it is. Despite its small size, it'll stand out for its golden turn-lock buckle and elegant craftsmanship. "The material on these belts are real leather and the hardware is a good quality," raves one Amazon reviewer. "They are beautiful and I’ve already received compliments on them! They are adjustable so you can wear with high waist dresses or [jeans]. Great value!"

Fast Facts

  • Size Range: one size
$20; $16 AT AMAZON
gym people workout top amazon october prime day 2024 fashion
Amazon

25. The Gym People Longline Sports Bra

The Gym People

Like the leggings above, this longline sports bra reminds me of my go-to lululemon pick, and since it has more than 29,000 5-star Amazon reviews, I imagine its quality comes pretty close. It has a V-neck cut that’s flattering without teetering too risqué, and customers find that it's impressively supportive overall. What’s more, it’s made from a breathable and lightweight fabric that apparently has a nice stretch to it. (Basically, this is going to adapt, contour and move with your body.) The material is also meant to be sweat-wicking, per the brand, so you won't feel soaked when you go to grab your post-workout latte. Sounds like a winner to me!

Fast Facts

  • Size Range: XS to 3XL
From $27; $18 AT AMAZON
RELATED

Here Are 17 Must-Have Products Editors Are Shopping in September

IMG 0045 e1692204525583
Stephanie Meraz

Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York
read full bio
Screenshot 2024 03 04 at 4.32.14 PM
Jael Rucker

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.