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The 22 Best Amazon Fashion Pieces to Buy During the Black Friday Sale, According to a Fashion Editor

From jeans to a wedding guest dress

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This is not a drill: Amazon’s Black Friday deals are live, which means you can shop and save on a ton of amazing styles from now through Nov. 29, including best-sellers, PureWow reader-favorites and designer lookalikes that I’m a huge fan of. To make your shopping a little easier, I curated a list of must-haves for any occasion that you can’t miss out on, from a dark pair of wide-leg jeans from Levi’s (was $80, now $38) to a stunning formal dress (was $76, now $44) fit for a seasonal wedding. Here are the 22 best fashion pieces to invest in during Amazon’s Black Friday sale.

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Whether you want to emulate Meghan Markle’s style or have your eye on the Celine designer lookalike, you’re going to love this striped Amazon sweater, especially since it comes in a slew of colorways. The cardigan has a relaxed-but-tailored fit that’s versatile, layer-friendly and can pair well with a myriad of things in your closet. Many buyers rave about the soft fabric, too.

Ahh, there’s nothing quite as comfortable as a plush and fuzzy suede slipper in the winter. Throw in the fact that these could pass as a pair of Ugg slip-ons and you really have a winner. One buyer mentions, “These slippers are so incredibly comfortable! It literally feels like walking on pillows. I love the fit and style, and it is so much more affordable compared to Ugg's.” The shoes feature a foam insole that’s covered with a faux-fur latex for ample support, comfort and warmth. Not to mention, they purportedly have a bit of arch support and a slip-resistant outsole, making them suitable for the outdoors.

If I could recommend one accessory to have at any given time, it would be a timeless pair of sunglasses. These ‘90s-inspired oval sunnies are such a cute addition to any outfit, making for a chic and sophisticated finish. They’re made with lenses that are equipped to reduce glare, minimize reflection and shield your eyes from UVA and UVB rays—aka, all the important factors to consider in a quality pair of sunglasses.

Barn jackets and Barbour coats are all the rage right now, and while this piece may not be an exact replica of the classic waxed outerwear of the moment, it does boast similarities in style. Namely, the quilted piece features a stand collar and comfortable, lightweight fabric that is similar to the traditional coat, and for a fraction of the price, too.

“This is probably one of my fave purchases from Amazon to-date,” gushes an Amazon customer, who mentions that you can size down due to its roomy silhouette. “I’m a sucker for a chunky, oversized knit, and this one did not disappoint. The material is comfortable and light on the skin. I don’t feel any itchiness, not even at the seams, [and] the longer sleeves just provide a little bit of extra warmth.” Besides the chic mock neck design, my favorite detail about this pullover knit is the striking top stitching, as it creates a really fun element of surprise and differentiates it from every other sweater you may already own.

I’ll never forget Matthieu Blazy’s Bottega Veneta Drop earrings, which debuted in the F/W ready-to-wear collection in 2022. Perhaps that’s why I’m head over heels for these look-a-likes, which are currently on sale during Black Friday for under $10. “These earrings are amazing,” gushes buyer Jelena A. “First off, they came nicely packaged in a little box with padding and came with extra backs which is always a win! They look so elegant when on and even look good with another earring. They have a little weight to them, so I am not sure I would wear them 24/7 but I can see them lasting for a while during the day.”

Don’t underestimate the need for a long, open-front cardigan when the temps drop, especially one like this that has more than 6,700 5-star reviews on Amazon. Stylish and cozy, this lightweight cardigan is one of the easiest things to throw on around the house when you need a bit of extra warmth. Plus, it’s effortlessly stylish and can elevate your basic outfit.

Anyone else getting major Bottega Veneta vibes? This must-have tote features an eye-catching woven exterior that also happens to be one of the top handbags trends of the year, though my favorite part is the knotted metal bow to tie it altogether. Design aside, it’s made to be impressively versatile and can change between a crossbody, shoulder bag or top handle, thanks to the adjustable leather straps.

If there’s one shoe to invest in for winter, I’d recommend leather lug-sole boots like this gorgeous pair. They’re made with a strong grip sole and low heel that’ll give you some height without the pressure on the balls of your feet. “They were comfortable right out of the box,” mentions one customer, though they do note that if you want to wear thick socks, then you should consider sizing up half a size as the toe box is slightly narrow. What’s more, the leather is treated with waterproofing, so you can wear them out in the rain without hesitating.

Complete your jewelry collection with an elegant Swarovski crystal necklace this season. It’s a 15-inch rhodium-finished chain adorned with clear stones and paired with sparkling crystal pavé, making the perfect formal addition for a glamorous night out or special occasion. And with proper care and cleaning, the brand notes that its brilliance will maintain over time.

With all those weddings coming up on your schedule, you’ll need a quality wedding guest dress that’s comfortable, stylish and elegant. In other words, this Black Friday pick, which is made from a blend of soft polyester and stretchy elastane. It has a stunning one-shoulder design and memorable bow ties that are begging to be photographed, as well as a tasteful slit that ends just above the knee. There’s even some ruching along the bodice for a flattering fit.

Forget Golden Goose sneakers, these Vintage Havanas are stealing the spotlight. From the metallic star to the dazzling colors, they’re a close swap to the real deal...and I actually prefer that these look less distressed and worn-in than the designer ones. According to reviewers, the flattops boast an impressive comfortability that makes it a breeze to walk in and wear all day, however some note that you may want to size down half a size for a true fit.

13. Skinny Leather Belt

ANHAISHUILV

Next up on my Black Friday Amazon wishlist: the leather belts content creator and shopping expert Jen Reed unboxed on Instagram. “I’m sure you are familiar with the Hermès Kelly belt,” she says. “It’s gorgeous, but it’s over $1,100. I found a lookalike on Amazon, and I ordered both colors. It looks so similar! The gold is very pretty and doesn’t look like a cheap gold. Such a good find!” While there are no size options to choose from, the thin belts are adjustable, so they can fit a variety of sizes and can be worn on either your waist or hips.

Amazon’s Sojos sunglasses instantly became a viral hit for their retro flair and resemblance to the pricey Celine style. In fact, many buyers admit that it’s difficult to spot the difference if it weren’t for the lack of branding on the metal legs. I bought them myself many months back and have worn them to the ground. Even after all my daily abuse, they still look just as good as they day I purchased them.

Make your Cartier dreams come true with Amazon’s best-selling friendship cuff bracelet that looks nearly identical to the Cartier LOVE bracelets. From its signature sparkling gems and gold-plated design, you may not be able to spot the difference to the designer piece just by looking at it. “[I] bought this bracelet a few months back, and I am completely happy with it,” admits Amazon reviewer Tabitha B. “I have not taken it off and worn it swimming and [showered] with it, and there is no discoloration anywhere on the bracelet. All the sparkly gems are still in place.” While she found the clasp to be easy to use, some buyers mention that it can be tricky to master upon first wear.

“This dress is spectacular, I love it,” raves one customer about the viral piece that hundreds of customers comparing it to Skims. It’s made from a blend of rayon and spandex, and features a super-soft and flattering bodycon fit. Speaking of the silhouette, the same reviewer writes, “The fit is perfect and hugs my body in all the right ways, making my figure look amazing. I feel super confident and elegant whenever I wear it. It’s comfortable, yet incredibly flattering, accentuating all the right places. Definitely a dress that makes you feel incredible and gives you a stunning silhouette!

This machine-washable turtleneck sweater deserves a spot in your drawer of knits. It’s made of a soft and chunky fabric that’s built to keep you warm through those cooler temps, and its ribbed texture is effortlessly stylish. “This sweater is SOOO soft and feels like great quality,” mentions one buyer.

Whether you’re in need of an office appropriate shoe or simply want to update your Parisian-approved shoes, these acadmia-esque loafers are a timeless and trendy mule that look just like the highly-coveted Gucci pair. They have a memory foam insole that’s slightly raised to reduce the pressure on your feet while walking and prevent the dreaded slip that you experience with many backless shoes. Pair them with jeans, a midi skirt, trousers, you name it.

19. The Gym People Leggings

The Gym People

Yes, lululemon leggings are amazing and all, but wait until you get your hands on a more affordable pair with a similar buttery-soft and form-flattering material. You’ll love how flexible the four-way stretch adapts to your movement in your workout classes, but don’t just take my word for it. Nearly 39,000 Amazon reviewers awarded it a perfect 5-stars on the retailer’s site, calling out its tummy control, comfortability and durability.

The Polène Numero Neuf bag has been on my radar for some time now, so the second I saw this sleek look-a-like, I knew I had to share it. “As a designer-inspired bag, I’m a little shook at how well this mimics the high-end item,” admits one buyer. “I’m delighted by how much room this has. The faux leather is well replicated. My only issue is I wish the strap was longer because I prefer wearing my bags crossbody style—especially when traveling.” While you don’t get the hand-stitching details or the certified Italian full-grain textured calf-leather like you would with the designer bag, you are receiving a piece that follows a similar organic shape and ruching design for an affordable price point, which is a win in my book.

An oversize, cozy sweater is a necessity for the fall and winter seasons, and this button-down piece is simply perfection with its roomy silhouette and dramatic drop sleeves. Best of all, it’s made of a wool blend that’ll trap in warmth but leave out the itch. “This sweater is so beautiful, and the detailing is gorgeous,” gushes an Amazon buyer. “The outside stitching is gorgeous. It does shed just a touch but once you wash it, it doesn’t shed as much.”

Last but most certainly not least, my Amazon Black Friday wishlist wouldn’t be complete without a trusty pair of blue jeans. And no brand knows how to perfect denim quite like Levi’s. These wide-leg jeans feature a wide-leg silhouette, slightly relaxed leg and mid-rise waist. Made from 100 percent cotton, they’re an ideal staple to add to your closet, and I’m a fan of a dark wash like this for the winter months because of how chic it looks with just about anything.


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.