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I Thought These 25 Amazon Fashion Finds Were Designer Pieces at First Glance—and They're All Under $70

Prepare to do a double take

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Amazon Designer Lookalikes collage of various amazon products
Paula Boudes for PureWow

There’s a reason designer pieces are as coveted as they are. Besides acting as a singular status symbol, they represent both luxury and a high-quality product. The only downside? Designer typically equals dollars, and a whole lot of them at that. Yet, my inner fashionista refuses to be deterred and thus, uncovering lookalikes for a fraction of the price has become one of my favorite activities, from handbags to accessories to a number that reminds me of Skims slip dress. Currently, I’ve set my sights on Amazon, and am more than pleased to report that the online retailer houses a slew of designer-inspired gems that won’t break the bank. Interested? Good. Here are 25 Amazon finds in my cart that I thought were designer at first glance, starting at $12.

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If you’re getting either major Meghan Markle or Celine vibes from this black and white striped Amazon sweater, then you’re on the right track. So, do yourself a favor and snatch up this cardigan for your French capsule wardrobe. The relaxed-but-tailored fit is great for days when you want something cozy and warm without feeling too constricted, and the versatile silhouette pairs well with most things in your closet: jeans, leggings, skirts and even dresses. I adore the chunky gold buttons—they add flair and fashion, making it look much more expensive than it really is. I have a feeling you’ll love the soft feel of the knit like many reviewers do.

Fast Facts

  • Size Range: XS to XL
  • Colors: 19

Trust me when I say this: You’re going to reach for these retro sunglasses every time you step out for a stroll. And no, they’re not the pricey Celine style, but resemblance is rather uncanny. In fact, the Amazon Sojos sunglasses became an instant viral hit, with many buyers saying they couldn’t tell the difference between the two. I finally bought a pair myself during Amazon Prime Day, and I now know why everyone raves about them. They’re chic, sleek and—my favorite part—don’t break the bank.

Fast Facts

  • Size Range: one size
  • Colors: 9

Found: your next go-to office shoe. The academia-esque vibe of these loafers is both timeless and on-trend, seeing as they look just like the fan-favorite Gucci pair. I recently discovered that classic mules are a hit amongst Parisians, too, when I chatted with French style expert Pauline Argenson, who told me that the French like to wear their loafers with anything and everything due to their comfy-yet-polished design.

Fast Facts

  • Size Range: 6 to 10
  • Colors: 17

Upon first glance, I totally understand how this cuff bracelet is a number one Amazon best seller. It’s ultra-luxe, it’s elegant and it looks nearly identical to the Cartier LOVE bracelets with the signature sparkling gems and gold-plated design. According to some buyers, the clasp may be tricky to figure out (though others had no issues). “This is very pretty and easy to put on and take off…just push and click together [and] boom you’re done,” says one reviewer. “I get lots of compliments and don’t feel guilty about breaking the bank if I lose it. [Plus, it’s] excellent quality and [there’s] no discoloration.”

Fast Facts

  • Size Range: 16 to 20 cm
  • Colors: 8

I’ve been seeing the Ganni buckle ballerinas almost everywhere I turn (and now I’m sure you will too), so I’m really excited to find an affordable version of the trendy shoe. They’re crafted from a soft yet durable vegan leather that’ll hold up well while you parade around town on weekends, and they’ll photograph like a dream with their eyelet-adorned, chunky buckle straps. The slingback is another nice detail, especially if you want a flat shoe that’s guaranteed to stay on.

Fast Facts

  • Size Range: 6 to 11
  • Colors: 4

Listen, I looove my lululemon leggings and their buttery-soft, form-flattering material. That being said, if you’re hoping to get your hands on a more affordable pair that has that same oh-so-soft feel, this cult-favorite option, which just so happens to be under $30, will without a doubt satisfy. You’ll love how the four-way stretch adapts to your every move during yoga, and buyers say that the seamless waistband is super soft and won’t dig in. One thing to note: These leggings are prone to pilling, per buyers, but the nearly 34,000 5-star rave reviews on Amazon convince me that they’re still worth it.

Fast Facts

  • Size Range: XS to XL
  • Colors: 22

7. Skinny Leather Belt

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“I’m sure you are familiar with the Hermès Kelly belt,” says content creator and shopping expert Jen Reed, who unboxed the leather belts on Instagram. “It’s gorgeous, but it’s over $1,100. I found a lookalike on Amazon, and I ordered both colors. It looks so similar! The gold is very pretty and doesn’t look like a cheap gold. Such a good find!”  While there are no size options to choose from, the thin belts are adjustable, so they can fit a variety of sizes (though I’m skeptical about the one-size-fits-all on those who are plus-size) and can be worn on either your waist or hips.

Fast Facts

  • Size Range: one size
  • Colors: 23

What’s soft, blue and body-fitting all over? Yes, it’s this slip maxi. “[I] decided to buy this [dress] from Amazon and [was] pleasantly surprised,” says a satisfied customer. “It’s literally the exact same dress [as Skims]—I wouldn’t be surprised if they were made by the same manufacturer to be honest. If anything, the Amazon one fit a little better. Plus, it was cheaper, AND the Amazon one was even a little less see-through.” Hundreds of customers adore its smoothing fabric and flattering silhouette, and it even makes for a staple maternity dress, too, thanks to the super-stretchy spandex. (Just wait until you see the color options.)

Fast Facts

  • Size Range: XS to XXL
  • Colors: 13

Behold: a sleek option waiting to become your new everyday handbag. Like the popular Polène Numero Neuf bag, which retails for $520, this purse boasts a similar organic shape and ruching. “As a designer-inspired bag, I’m a little shook at how well this mimics the high-end item,” admits one buyer. “I’m delighted by how much room this has. The faux leather is well replicated. My only issue is I wish the strap was longer because I prefer wearing my bags crossbody style—especially when traveling.” You may not be getting the hand-stitching and the certified Italian full-grain textured calf leather, but you sure are getting one affordable—and beautiful—accessory.

Fast Facts

  • Size Range: one size
  • Colors: 10

I’ve made it my life’s mission to copy my mother’s jewelry collection. Until I purchase that David Yurman cuff bracelet I’ve been eyeing, this antique-looking accessory will do. It’s made from 100 percent allergy-free materials and its plating color is designed to last over a year without fading.

Fast Facts

  • Size Range: one size
  • Colors: 1

Add a touch of sparkle to your every day with this timeless tennis bracelet that—no—is not a Ring Concierge keepsake, despite how much it may look like it. It’s made with dazzling cubic zirconia crystals that are beautiful and clear atop a sturdy and gleaming gold-plated metal, and it also comes in quite a few additional tones for those who want to switch things up and venture away from white gold, like a rose or yellow gold. “This bracelet is great,” gushes one buyer. “Not only is it beautiful and looks real but is still looking like new after being in hot tubs and swimming pools. I don’t ever take it off. It is super durable.”

Fast Facts

  • Size Range: 6.5 to 7.5 inches
  • Colors: 4

In need of a cottagecore-inspired bag that was practically *made* for picnics in the park? This Cult Gaia replica fits the description perfectly. Made from 100 percent bamboo, you can consider this an architectural work of art. Add your own personal touch to it by lining the inside with a colorful silk scarf, that way you can see it peeking through the wood, plus it’ll keep you smaller essentials, like loose change or bobby pins, from falling through the cracks.

Fast Facts

  • Size Range: one size
  • Colors: 19

I can’t help but appreciate the similarities between these budget-friendly Steve Madden sandals and the unforgettable Hermès slides they take after. Plus, with a cutout strap and contemporary look, they’ll add a luxe touch to any warm-weather OOTD you think up this summer. My only qualm: They can be a touch stiff, so it may take some time to break them in and get the leather to loosen up.

Fast Facts

  • Size Range: 5 to 11
  • Colors: 25

Sure, this bauble isn’t actually a Cartier LOVE ring, but with a design that is practically identical, why not gift it to yourself and save that extra cash for a rainy day? The thick band, which measures five millimeters wide and is plated in 18k gold, includes cubic zirconia stones throughout. Do yourself a favor and wear it with the bracelet above for the most stunning set destined for an elegant soiree.

Fast Facts

  • Size Range: 5 to 11
  • Colors: 6

That Bottega Veneta bag you’ve seen in nearly every street style photo recently? This sleek number mimics it, but with a much more forgiving price tag. The tote incorporates one of the hottest handbag trends of the year—an eye-catching woven technique that’s hard to miss. Not to mention, a knotted metal bow for a special finish. But its versatility is my favorite feature, as I’m able to wear it as a crossbody, a shoulder bag or a top handle, simply by adjusting the leather straps.

Flashy and classy? Yes, I’m talking about these gorgeous high heels—similar to a viral Mach & Mach pair—complete with rhinestone trimming throughout, and a sparkly bow to top it off. Wear them to a wedding, bridal shower, gala event or GNO and let your feet settle into the comfy and supportive fit of the smooth PU-covered insole. Oh, and the TPR sole offers ample traction and stability for those slippery surfaces and staggering 4.4-inch heel height.

Fast Facts

  • Size Range: 5 to 11
  • Colors: 5

When Matthieu Blazy debuted the Drop earrings during Bottega Veneta’s F/W ready-to-wear collection in 2022, they were all any fashionista could fixate on. These $13 look-a-likes will save you heaps (considering the $1,350 designer pieces), and buyers find that they’re comfortable, lightweight and look expensive. Amazon customer Jelena A. gushes, “These earrings are amazing! First off, they came nicely packaged in a little box with padding and came with extra backs which is always a win! They look so elegant when on and even look good with another earring. They have a little weight to them, so I am not sure I would wear them 24/7 but I can see them lasting for a while during the day.”

Fast Facts

  • Size Range: one size
  • Colors: 20

As much as this top handle bag may look like Loro Piana, it’s not. The luxury replica shares a similar minimalistic and refined quality with the designer version, practically solidifying it as a capsule wardrobe essential for the quiet luxury closet. It may be a miniature top-handle, but it also comes with a detachable shoulder strap, so you can wear it as a crossbody if you want.

Fast Facts

  • Size Range: one size
  • Colors: 29

“I did some digging and was able to find a pair that looks so similar [to the Jimmy Choo shoes],” says the shopping expert, Reed. “They’re so pretty and such a statement if you have an event coming up, or a wedding. The black Jimmy Choo version is $1,000 and these are $60. They also come in…so many pretty colors. The nude shade is stunning, and the embellished strap is gorgeous—nobody has to know!” You can even dress them down with a pair of straight-leg jeans and a crisp poplin blouse.

Fast Facts

  • Size Range: one size
  • Colors: 14

A Barbour jacket is a quintessential fall layer—but if you can't swing the $400+ price tag, this quilted coat is your best bet. While it's missing that classic plaid lining, you'll still get a sherpa collar to protect the neck and garner major style points. The exterior is water-resistant for dreary days and reviewers agree its warm and cozy. However, it does seems to make a bit of noise when rubbed together.

Fast Facts

  • Size Range: S to XXL
  • Colors: 8

Those classic clover necklaces for Van Cleef have adorned the necks of royals and influencers alike. While the real thing can cost you over $2,000, this lookalike of the preppy staple is less than $15 and fits in with the whole tenniscore vibe. It comes in eight color options, but fair warning: It's not meant for daily wear, as the gold plating may fade over time.

Fast Facts

  • Size Range: one size
  • Colors: 8

Dress up your wedding reception or prom gown with this beaded find, which totally reminds me of Cult Gaia. The rectangular clutch is still big enough for the essentials: a phone, lipstick and a card holder. It even comes with a chain so you won't have to hold onto it all night. Just note that this bag is a little delicate, but if one of the balls fall off, you can easily glue it back on.

Fast Facts

  • Size Range: one size
  • Colors: 15

The metallic star on these sneakers kinda resembles those of Golden Gooses without the high price tag. While they don't look as distressed as the real thing, give them a couple of weeks of wear, and you'll get there. Reviewers also agree that these flattops are comfortable to walk around in, though they do recommend sizing down half a size to get the right fit.

Fast Facts

  • Size Range: 5.5 to 11
  • Colors: 26

Very '90s, oval sunnies are making an appearance in a ton of designer catalogs, so it's the perfect time to scoop up a pair for yourself. Style aside, this design features UV400 lenses that can filter out 99.99 percent of UVA and UVB rays, according to the brand. Plus, they're cute enough that you'll want to wear them daily, but cheap enough that you won't be too devastated if you leave them behind by accident.

Fast Facts

  • Size Range: one size
  • Colors: 16

Beaded handbags (a la Susan Alexandra) are a fun '90s trend that's showing no signs of slowing down, and I'm here for it. This style, in particular, takes the pre-Y2K vibes to the max, with its bright colorway and crystal beads giving it a jelly-like look. Thankfully, there's an inner lining to ensure your pen (or gloss) doesn't pop out.

Fast Facts

  • Size Range: one size
  • Colors: 7

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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

purewow author

Commerce Editor

Anna Smutny covered a range of beats, from fashion and beauty verticals to home decor (and everything else in between) for PureWow from 2021-2022. With a background in wedding and beauty content, she's worked with designers and beauty gurus alike, developing a trained eye for spotting industry trends a mile away. Whether you're looking for a dress to wear to your friend's wedding, are in need of some skincare recs or are simply searching for the perfect gift for your BFF, she's going to have an answer for that.

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.