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Calling All Parents: The Tonies Black Friday Sales Are Live—And These Are the Best Deals

From Disney’s Moana to Elf on the Shelf

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It’s the most wonderful time of the year, especially since there are a handful of Black Friday sales in full swing, including some of my favorite retailers like Macy’s and Walmart. With so many amazing deals, it’s the smartest time to check off holiday shopping, and I have quite a few baby cousins to consider. Thanks to PureWow’s 2021 Happy Kid Awards, I know that Tonies make a great gift for kids because they’re fun, interactive, engaging and parent-approved. Best of all, there are Tonies Black Friday sales happening right now, so I’ve rounded up the best ones to shop.

The Toniebox is an interactive audio player that cuts down on screentime and encourages your child to practice active listening and imagination. Using the Toniebox, all they’ll have to do is place one of the little figurines (aka, Tonie) on top and they’ll be met with fun stories and songs to sing along to. The brand designed all Tonies with your little one in mind, meaning they’re soft enough for a snuggle yet tough enough for rough play. Trust me, they’ll love these picks below (and you’ll love the Black Friday sale prices, too).

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Best Toniebox Set Black Friday Deals

If you have a Disney fanatic on your hands, then you’re going to want to surprise them with this magical Toniebox, which includes four of their favorite Disney princesses. From Frozen’s Elsa to Moana and Cinderella to the Little Mermaid, they’re going to love listening to all of the enchanting stories and singing along to their favorite songs. Think: “Part of Your World,” “Do You Want to Build a Snowman,” “How Far I’ll Go,” “A Dream Is a Wish Your Heart Makes” and many more catchy tunes from their favorite films. The Toniebox has a battery life that’ll last up to seven hours, and it also comes with a charging station for when your kiddo is taking a break from it.

If your little sprout is new to Tonies, this signature Toniebox is the perfect set to get them started on their listening adventure. The Playtime Puppy Tonie boasts a compilation of all the songs they’ll want to sing on the daily that Mom may not want to sing for the umpteenth time, including “Wheels on the Bus,” “Baby Shark” and “If You’re Happy and You Know It.” In other words, it’s a great way to entertain them without having to loose your voice in the process. They can adjust the volume and change tracks and stories by pressing on the ears or tapping the sides, thanks to the kid-friendly design.

Best Tonies on Sale for Black Friday

No Disney collection is complete without one of the funniest character’s from Frozen. Enter: The Olaf Tonie. Your child will be able to listen to two tales and listen to songs while learning about self-acceptance and family bonds along the way. This Tonie is also designed to pique their curiosity and appreciation for new experiences.

The holidays are right around the corner, so what better way to get your kid in the holiday spirit then with this fun Elf on the Shelf Tonie that’ll teach them the three ingredients of Christmas magic. Have them tour Santa’s North Pole or visit the reindeers’ stables with Scout Elf Zippy. There’s even a few games and jokes that’ll keep them enthralled every second.

The Wizard Tonie is a great option for anyone who wants to add a touch of personalization. You’ll get 90 minutes of space to record and upload your own stories and songs using your preferred personal device, whether it’s a computer, phone or tablet. I have a feeling that they’ll love it a little extra, especially on days when you’re away for work trips.


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.