ComScore

This Farmer's Dog Food Sale Will Get You 50% Off Your First Box (Yes, Really)

Human-grade pet food that gets vets' approval

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

The Farmer’s Dog is a brand of human-food-grade dog food that’s been recommended to us at PureWow by several veterinarians for its high-quality ingredients, live feeding trials spanning six years and customization. So the Farmer’s Dog food sale that’s on now for Black Friday 2023 is worth pricking up your ears for—it’s offering you half off your first box of extra-healthy dog food. Yes, that means your dog can get their first set of meals for 50 percent off.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Many dog owners are embracing the fresh pet food trend as a way to combat pet obesity, cancer and diabetes (rising at alarming rates among our pet population, according to the Farmer’s Dog). The idea behind fresh food for dogs is that it’s more digestible and nutrient-rich than commercially extruded dog foods. At the Farmer’s Dog, everything is made fresh, cooked gently (aka at a low temp) and frozen just enough to preserve it until it arrives at your house. 

The Farmer's Dog

Intrigued? Here’s how to get started with The Farmer’s Dog: You fill out their questionnaire (no sweat—it takes less than three minutes) which gets an overview of your dog’s life stage and health. Then you peep the recipes they recommend for your pup, and order meals that are delivered pre-portioned and ready to serve or refrigerate. Here’s the back-of-envelope math in our PureWow review:

“I tested The Farmer’s Dog questionnaire with info for my parent’s dog, an 8-year-old labrador retriever who is relatively healthy. The results were $3.58/day (or $25.06/week) with the 50% discount for two weeks of food including three unique recipes (beef, pork and chicken),” writes Sarah Ashley.

Bottom line: Better food for your best friend is as easy as ordering Postmates…and now half-off to boot. Sounds like a deal worth retrieving to us.



dana dickey

Senior Editor

  • Writes about fashion, wellness, relationships and travel
  • Oversees all LA/California content and is the go-to source for where to eat, stay and unwind on the west coast
  • Studied journalism at the University of Florida

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.