These 12 Black Friday Baby Deals Are Absolutely Major for Parents—and I'm Personally Obsessed with Them All

Lalo is a beloved baby brand for good reason. The quality is top notch and the design is chic—which greatly helps distract from the fact that there's been a pile of mashed pears stuck to the floor for two days. The brand's mealtime products are probably what the company is best known for, especially the iconic high chair. The three-in-one design will grow with your kiddo, transforming from high chair to dining table booster seat to play chair. A five-point harness keeps little ones strapped in securely, and the accessories are machine washable. (Because inevitably, spills incur.) The high chair is available in six soft hues, including Blueberry, Grapefruit and Sage.

Fast Facts

• Deal Dates: through Saturday, Nov. 30
• What's on Sale: up to 40 percent off sitewide

Some might have their eyes on 60-inch 4K smart TVs, but we have ours on the real prize this Black Friday and Cyber Monday: Nuture&’s best-selling The Glider. The brand was founded to create beautiful and functional furniture for modern families—and it’s evident in this chair’s popularity, with over 600 five-star reviews. What’s to love? Quite a lot. Three neutral colors, stain resistant and moisture-wicking fabric, adjustable headrest for bleary-eyed parents and a smooth glide. There’s also a USB so you can charge your device and catch up on the last season of Cobra Kai while your little one drifts off to sleep.

Fast Facts

• Deal Dates: through Sunday, December 8
• What's on sale: up to 40 percent off sitewide

Who said tummy time had happen on the only spare square of carpet not buried under a pile of laundry and burp cloths? DockATot’s MiniMat is a machine-washable, lightweight and dare I say, cute play mat that doesn’t assault your orbital muscles at first sight. The mat comes with a crew of adorable zoo animals that will encourage your baby to practice grabbing, reaching and other fine motor skills on the OEKO-TEX-certified quilted play mat. The lightweight, foldable design makes transporting it a breeze, and when the inevitable spill and spit up appear, the whole thing can be tossed into the washing machine.

Fast Facts

• Deal Dates: November 15 through December 2
• What’s on Sale: 30 percent off sitewide with code SAVE30

When it comes to wagons for kids, PureWow staffers agree that Veer’s All-Terrain Cruiser is one of the best. “After hearing fellow parents rave about Veer's maneuverability and durability, I think I'm going to become a wagon mom,” PureWow Vice President of Editorial Candace Davison confesses. “This all-terrain cruiser is a gift to my kids for beach days, picnics and the like, but really, it's a gift for me, as I try to corral them and haul everything we need for said trip.” And if that doesn’t sell you, former Branded Content Operations Director Rachel Gulmi calls it “a beast of a wagon. It’s so beyond durable that I never have to worry about being too hard on it or that my toddler will be too messy in it.” The wagon features two seats, each with their own three-point harnesses, with both push and pull functions. Front suspension and rugged tires mean the Cruiser can tackle bumpy trails, uneven city pavement and park grass with equal ease. Water- and stain- resistant fabric will wick away sippy cup spills. When you’re ready to store it, the wagon folds compactly and has removable wheels. Right now, it’s $50 off, with savings applied in cart. (And the more you spend, the more you save.)

Fast Facts

• Deal Dates: through Monday, December 2
• What’s on Sale: tiered savings up to $350 depending on purchase

When it comes to go-to gifts for expectant parents, Davison’s go-to is aden + anais. She usually springs for the swaddle blankets (super soft and beautiful prints), which are resilient even after being covered in spit-up and being motored through the washing machine. During Black Friday, you can save 50 percent on the brand’s baby bedding, which is made from the same breathable, 100 percent cotton. The three-piece set includes a blanket, sheet and crib skirt.

Fast Facts

• Deal Dates: November 29 through December 3
• What’s on Sale: 50 percent off baby bedding

New parents know the struggle of not having any hands while toting a baby around. Enter Tula’s Free-to-Grow baby carrier. It’s got a breathable fabric and adjustable design accommodating sizes XS to 4XL, with back and front carrying options. The maximum weight is 45 pounds, meaning it can support toddlers, too. The customizable straps have comfortable padding, with a wide waist belt to help distribute the baby’s weight. But honestly, the best thing might be that surprise storage pocket, which will hold your phone and keys. Oh, and I did mention it’s got hundreds of five-star reviews?

Fast Facts

• Deal Dates: through November 29
• What’s on Sale: 30 percent off sitewide

Gift the new parent in your life (maybe that’s you) Hegen’s Essentials Start Kit. These innovative baby bottles double as air-tight storage containers for excess milk thanks to interchangeable lids. The elliptical teat is designed to mimic a breast for smoother transition to bottle feeding, while the air vent design prevents milk aeration (and upset tummies). The bottles have a one-hand closure so you can press the cap on securely while juggling an unhappy baby. When they get old enough to hold the bottle themselves, the “sqround” (square/round) design gives your baby an easy grip and prevents the bottle from rolling away.

Fast Facts

• Deal Dates: November 29 through December 2
• What’s on Sale: 20 percent off sitewide

One glance at Bentgo and it’s easy to see why they’re the number one lunch box brand on Amazon—and a PureWow favorite. “In every poll, Bentgo comes up as PureWow parents’ most-recommended lunch box,” Davison writes. “And it’s not just hype—it’s consistently won over editors in product testing, winning a Happy Kid Award not once but twice.” It’s available in a bevy of colors, with five compartments for a main and snacks. The lid is leak proof but kid-friendly, so even your toddler can open the latches at snack time. They’re also microwave and dishwasher safe for easy reheating and clean up.

Fast Facts

• Deal Dates: November 21 through December 2
• What’s on Sale: up to 33 percent off best-selling products

Have a crafter toddler who is firmly entrenched in their unicorn and princess phase? They’re going to love Skillmatics award-winning Dot It! mess-free sticker art. (Yeah, parents, breathe a sigh of relief.) 500 easy-peel stickers ensure hours of entertainment, and the set includes eight unicorn and princess pictures on four canvases for them to decorate. The activity is also available in a dinosaur, Disney, animals and other themes for a variety of interests.

Fast Facts

• Deal Dates: November 21 through December 2
• What’s on Sale: 20 to 50 percent off all products

Might as well grab a reward for something you buy on the regular. Millie Moon is a Target exclusive brand crafting comfortable, soft diapers that have been dermatologically tested as safe for sensitive skin. The ultra-absorbent materials provide up to 12 hours of protection, with a wetness indicator that turns purple when the diaper is full. During the Black Friday sale, you’ll receive a $15 Target gift card when you buy two enormous packs of diapers, or a $10 card for buying any two diaper packs.

Fast Facts

• Deal Dates: November 24 through 30
• What’s on Sale: buy 2 enormous packs of diapers, get a $15 Target gift card; buy any 2 diaper packs, get a $10 Target gift card

OK, if you’re ready to plunk down $1,000 for a SNOO, try the MamaRoo Baby Swing, which was also engineered to mimic parents’ movements to soothe a fussy baby. There are five speeds and motions, plus four sounds and an app (Find Your Roo) that lets you control everything and customize the settings to best mimic your own movements. The swing also has Bluetooth and voice control compatibility with Amazon Alexa and Google Home for a truly hands-free experience.

Fast Facts

• Deal Dates: November 21 through December 2
• What’s on Sale: 25 percent off select gear and accessories with code 4BFCM24

I (Marissa) don’t have children, but I used a YOYO stroller when I was a nanny and I swear I’ve thought about it at least once a month since. Buttery smooth, lightweight, super ergonomic…I could steer with one hand on a busy city sidewalk and it was like a the toddler I cared for was a feather. Indeed, I’m not the only PureWow staffer who’s a fan.

“I love this little workhorse,” says PureWow Executive Editor Dara Katz of the BabyZen. “At first, it seemed borderline flimsy compared to our four-wheel-drive-truck-type stroller, and there's not a ton of storage, but for daily commuting, it's been a real star. Our toddler can climb in and out of it herself, the buckles almost never get mangled or tangled and it folds up instantly (once you get the hang of it).” This Black Friday, the YOYO3 (BabyZen’s latest iteration) is 20 percent off. I’d run, not walk.

Fast Facts

• Deal Dates: November 21 to December 2
• What’s on Sale: 20 percent off