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Move Over, Santa—Amazon Prime Big Deal Days Is Stocked With the *Best* Sales on Kids’ Toys Right Now

Wallet-friendly, kid-approved

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Amazon Prime Big Deal Days is obviously a chance for you to save bank on a slew of items vetted by our editors, but here's what no one tells you: with the two-day sale running from October 8 at 3 a.m. ET to October 10, it’s most likely your last opportunity to snag Christmas gifts for kids at wallet-friendly prices. Well, until Black Friday, that is. But why wait when you have the pick of the litter when it comes to Lego setsfamily games and stuffed animals during Prime Day? The selection of toys on sale for kids ages 3 to 6 is vast, from this MagnaTiles construction set ($100; $70) to the Toniebox Audio Player starter set ($172; $100), which is probably the best screen-free, interactive entertainment toy for children out there.

Just to make things a bit easier for you, I’ve rounded up the best Prime Day kids toy deals, based on current trends, parent recommendations and PureWow editor testing. (The timing couldn’t be better, as we’ve been testing dozens of toys and games for this year’s Happy Kid Awards.)

As with any Prime Day event, you need to be a member to access the best kids' toys on sale; if you're not already one, sign up now for a free 30-day trial to start saving on top brands from Barbie to Squishmallows.

The Best Kids Toys on Sale During Amazon Prime Big Deal Days

1

Best Toy Overall

Magna-Tiles Builder XL 50-Piece Construction Set

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2

Best Stuffed Animal

Squishmallows Stuffed Toy Pack

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3

Best Audio Player for Kids

Toniebox Audio Player Starter Set

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4

Best Lego Kit

LEGO Disney Encanto The Madrigal House

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5

Best for Bluey Fans

Play-Doh Bluey Goes Camping Playset

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  • Ages: 3 years and up

It’s true: Magna-Tiles keeps raising the bar when it comes to the unique sets it offers, and this construction set—available at a whopping 30 percent off—is no exception. First, you can’t beat the “builder” theme, but parents also know and love that these magnetic tiles are made from high-quality, food-grade and non-toxic plastic. Not only that, they're guaranteed to provide your child with hours of play. The possibilities are endless with this construction-themed set, featuring 50 pieces, including one crane, one dump truck tailgate, one plow and more. Oh, and fun fact: Magna-Tiles are a certified STEAM toy by the Toy Association, which means they've been shown to support the development of fine motor skills, bilateral coordination and more.

Best Stuffed Animal

2. Squishmallows Stuffed Toy Pack

Squishmallows

  • Ages: 3 years and up

If the little one in your life is having a stuffed animal phase, adding this pack of plushies to your cart should be a no-brainer. It comes with *ten* super cute and soft Squishmallows of various personalities and colors, all sized at a compact and convenient 5 inches tall. Kids love spreading them all over the bed, bringing them on car rides and sneaking them into their school backpacks. But can you blame them? They're really as squishable as they look.

Best Audio Player for Kids

3. Toniebox Audio Player Starter Set

Toniebox

  • Ages: 3 years and up

While this audio player’s setup process isn’t for the weak, reviewers admit that the results make up for it, especially if your kid loves Spidey, Black Panther, Ghost Spider and more of this box’s included Tonie characters. After multiple editors’ families tested it, we all agreed it’s the best screen-free and interactive entertainment toy out there, not to mention super easy to use once it's set up, as you only need to place a Tonie on top of the included device to unlock and play accompanying stories and songs for up to *seven* hours. Worried your child will go overboard with the volume, power and speed? Don’t fret—you can always keep them in check using the MyTonies app if need be. But here's one more reason why one buyer thinks it's worth every penny: “The box itself is a thick, cushiony material, so if it's dropped, it absorbs the shock and won't break.”

  • Ages: 6 years and up

Your kid’s love of Encanto will never cease, which is why this 587-piece LEGO set—featuring the family Madrigal’s three-story home—is the perfect gift to snag on sale. Fans of the hit film will appreciate the authenticity of the details, like the spinning weathervane, flipping bed and waving shutters. It even comes with two of LEGO Disney’s mini doll figures (Abuela and Mirabel) and an Antonio micro doll figure, plus a couple of animals (capybara and butterflies included). Kids will delight at the building process, but also the pretend play that kicks off afterwards—for example, the chance to decorate and customize the house with stickers as well as wave to the house—and see if it waves back. Note: Depending on your child’s skill level with LEGOs, you may need to be on standby to help with a few tricky spots, but it’s a great set for a novice builder and one they’ll want to break down and re-build again and again.

Best for Bluey Fans

5. Play-Doh Bluey Goes Camping Playset

Play-Doh

  • Ages: 3 years and up

Bluey meets Play-Doh in this creative and tactile set. Fans of the hit Australian series will love the familiarity of characters including Bluey, Bingo, but also Jean-Luc from the camping episode. Make pretend campfire food—roasting marshmallows included—and create using tools like a frying pan, spatula and more. Also included is a playmat to help kids re-imagine key scenes from the episode as well as eight Play-Doh cans featuring a slew of colors—blue and orange included.

Best Game for Kids

6. Hasbro Elefun and Friends

Hasbro

  • Ages: 3 years and up

The screen time alternative you didn’t know your kiddos needed—this Happy Kid Award winner will have everyone up and running around. It works like this: Load the “butterflies” (aka tiny spinning discs) into the elephant’s trunk, then stomp on the tail to send them flying into the air. Kids will delight in taking turns catching them with their nets—and, truth be told, launching the discs (which you do by pressing down on the elephant’s tail) is just as fun.

Best Game for Family

7. Hasbro Jenga Tumbling Tower Game

Hasbro

  • Ages: 6 years and up

You’ve likely tried your hand at Jenga plenty of times throughout your life and can probably recall all the laughs that took place during the classic game, whose object is to pull out a block and place it on top without letting the tower fall. While it can be played with just one person, it’s always better with the whole family (though don't be surprised if your kiddo comes up with a new purpose for the 54 wooden blocks). Either way, this nostalgic gift will become a new source of entertainment for them that’s not an iPad, which is all we need to hear.

Best Jeep Wrangler for Kids

8. Power Wheels Barbie Jeep Wrangler

Power Wheels

  • Ages: 2 years and up

No childhood is complete without vrooming around in a mini, rechargeable Jeep Wrangler (be that on the sidewalk or in the backyard). Thankfully, this Barbie version of the car is only $200, so you don't have to break the bank to check off those memories. If they're fans of the movie or doll, they're guaranteed to be obsessed with the Barbie-pink design, driving sound effects and secret storage compartment. It's easy to maneuver at a maximum of 2.5 miles per hour, but, most importantly, buyers say the construction seems durable and sturdy, so it should last until they grow out of it.

Best Art Set for Kids

9. Crayola Inspiration Art Case Coloring Set

Crayola

  • Ages: 5 years and up

This Crayola coloring set is a must for the mini artist on your list. Stocked with a rainbow array of 64 Crayons, 20 short colored pencils, 40 washable markers and 15 large pieces of paper, this classic kit will send their creativity through the roof—so be sure to make room on the fridge for all their new artwork. The convenient carrying case (which features a celestial theme) also helps keep their supplies organized, so you *might* not have to pick up after them every time inspiration strikes.

  • Ages: 2 years and up

Real talk: Even our kids who have graduated to regular-sized LEGOs still reach for their DUPLO—proof of its longevity in our toy box. This animal-themed set will help kids discover animals on all seven continents thanks to its world map playmat and 22 wild animal toy figures, which all come included. For example, you can expect the Australian koala, but also African lions, a South American alpaca and more. More features that will make playtime extra fun: Plants and trees from all over the world and a sound brick (batteries included) that makes animal and environmental sounds for bonus authenticity. You can’t go wrong.

Best Imaginary Play

11. Melissa & Doug Slice & Stack Sandwich Counter

Melissa & Doug

  • Ages: 3 years and up

For kids who love a good sandwich, this pretend play set will allow them to step right up to the deli counter and surprise and delight their “customers” (ahem, that means you, mom and dad) as they build the sandwich of their dreams. Really, though—there are 52 pieces to choose from including wooden meat and cheese slices, felt toppings, sandwich rolls and more. Just be sure you don’t walk out the door of the make-believe sandwich shop without also snagging a cookie (yep, that’s a part of the set, too).

Best Starter Bike

12. Jetson CoComelon Light-Up Trike

Jetson

  • Ages: 2 years and up

If your child is already engrossed in the world of JJ, YoYo and TomTom, this CoComelon-themed trike will be a thrill for them to receive. Designed to include the show’s signature watermelon colors, it also comes with large wheels, a sturdy steel base and a seatbelt to make it extra fun—and easy to ride—for preschool-aged kids. There’s more: Kids will also love the LED light strips that are integrated into the design. They flash and change color with a push of the button. And there’s even a basket that comes included for them to tote their favorite stuffie or toys.

Best Sensory Experience

13. Canal Toys So Slime DIY Slime Factory

Canal Toys

  • Ages: 6 years and up

It’s hard to find a kid that doesn’t love sinking their hands into a tub of slime. This kit ups the ante by providing all the tools necessary for kids to create their own custom slime with a surprise—think colors, confetti, glitter, even fun figurines. All you need to add is water (no glue required, phew). As for the mess? Embrace it — but also have paper towels at the ready, too, just in case.

  • Ages: 3 years and up

This indoor play gym is perfectly timed for the winter season and includes a triangle ladder, climbing ramp, arch climber, rocker, toddler slide and more. Kids will love having the ability to climb and blow off steam; parents will love the safety and practicality of such a sturdy structure—and one that is easy to move from room-to-room, then fold up and easily store when play is done.

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Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

rachel bowie christine han photography 100

Senior Director, Special Projects and Royals

  • Writes and produces family, fashion, wellness, relationships, money and royals content
  • Podcast co-host and published author with a book about the British Royal Family
  • Studied sociology at Wheaton College and received a masters degree in journalism from Emerson College

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.