13 of the Best Kids' Clothing Stores Online, Vetted by PureWow Parents

Infants, toddlers, tweens and teens—they all need to be clothed, but who has time to take them all over town to shop? That’s why we’ve been hitting up our resident experts for the best kids’ clothing stores online. Whether you’re in search of the best shoes for toddlers, entire pre-selected dress-up outfits (thanks, Janie and Jack) or quality winter coats for kids that can be worn by future generations (we’re looking at you, Land’s End), the selection, service and even value-conscious shopping of these stores can’t be beat. Best of all, our list is a perfect place to start if you’re wondering where to buy kids’ clothes online for back to school shopping and special occasions alike, from both trend-focused outlets to classic brands. Plus, it covers every age range (newborn to teen) and budget, to boot. Read on and start shopping.

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• Mirissa Kelly is the West Coast Director of Brand Partnerships at PureWow, and the mom to a 10-year-old son. (Also, a 17-year-old daughter who only shops at thrift stores….)
• Jillian Quint is the PureWow Editor-in-Chief and mom to an 9-year-old boy 7-year-old girl.
• Alexia Dellner is a PureWow Executive Editor and mom to a 2-year-old daughter and 5-year-old son.

• Value: Does a store offer well-priced merchandise? Or if it’s on the higher-end, are there end-of-season and other special sales we can take advantage of?

• Design: Sure, we may love the clothes but if our child won’t deign to put it on, it’s a waste. So we’re searching for that sweet spot of presentable yet appealing to the littles.

• Size and gender range: We appreciate a wide range of not only ages but also size permutations, such as slim and husky pants cuts, as well as gender-neutral options.

• Shipping and return ease: No matter how sure we and our children are that we’ll adore something we see online, we need the option to return it if we don’t love it in person (or if we’ve had a growth spurt by the time it’s shipped). So flexible shipping, exchanges and returns are a must.

• Return policy: Shopping online can be a hit-or-miss endeavor, which is why I recommend doing some research into the return policy of any given store before you hit the checkout page. (Final sale? No thank you.)
• Materials: It’s also important to consider the material of the item—the softer and stretchier the better—as well as any design features. (I only buy pants for my kids online if they have drawstrings that actually function or adjustable, elastic waistlines.)
• Budget: Finally, it’s wise to consider your shopping budget and choose sizes accordingly, since your child will likely outgrow clothing that’s a perfect fit in the blink of an eye and, let’s be honest, no one is going to think twice if the sleeves on little Johnny’s new shirt need to be rolled up until he grows into it.