ComScore

10 Secrets of Women Who Are Eternally Cool

But, like, can we be you?

cool women friends
Twenty20

You know her (maybe you are her). That rare breed of woman who’s so effortlessly cool that you can’t even be envious of her smarts and charm. The good news is, even if you aren’t her naturally, you can steal some of her secrets and get a little bit closer to being that girl.

cool women read
Twenty20

1.

They Read a Lot

So they’re current, informed and able to talk about pretty much anything with ease. A good first step: Brush up on some fascinating articles.

cool women speakmind
Twenty20

2.

They Speak Their Mind

They have opinions and aren’t afraid to share them. They’re not ones to back down from a spirited debate, but you’ll never see them get too hotheaded. Basically, just be confident in your case.

cool women positive
Twenty20

3.

They Don’t Complain

Sure, annoying stuff happens to them (like it does to everyone), but cool women typically address observations rather than air grievances.

cool women adventure
Twenty20

4.

They’re Open to New Things

Basically, they’re the friend you don’t have to worry about when deciding to go to a new restaurant or a weird foreign film. Be that person.

cool women aware
Twenty20

5.

They’re Self-Aware

Cool women know their strengths (and play to them), as well as their weaknesses, which they minimize. OK, so you’re not the most punctual, but you are the funniest when making light of your 20-minute delay to brunch.

cool women effortless
Twenty20

6.

They Don’t Care About Being Cool

This one’s about effortlessness. Don’t look for others to validate your coolness and you’ll seem even cooler for lack of looking desperate.

cool women hobbies
Twenty20

7.

They Have Different Hobbies Than Everyone Else

Trends aren’t for everyone. Just because adult coloring is a thing doesn’t mean you have to quit your beloved community garden for it. In fact, you have something different to say at a party now.

cool women friends
Twenty20

8.

They Build Up the People Around Them

Self-promotion is a buzzkill. Try to make others look and feel good, celebrate their achievements and be OK with not being the center of attention.

cool women zen
Squaredpixels/Getty Images

9.

They Handle Stress Well

In tense situations, some people freak out and let their stress show on their face. Instead, stay calm and relaxed, providing a much-needed dose of chill.

cool women fomo
Twenty20

10.

They’re OK with FOMO

The coolest women aren’t always around, lending an air of mystery to their vibe. It’s OK to sit a night out every now and then, which will only leave everyone wanting more. LOMO, ladies.


sarah stiefvater

Wellness Director

  • Oversees wellness content
  • PureWow's resident book reviewer
  • Has worked in lifestyle media for 11 years