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We Tested This Fenty Beauty Concealer with a $9 NYX Alternative

Rihanna: Global pop superstar, soon-to-be mom of two and founder of a mega-popular beauty empire. While we can thank RiRi for giving us an endless amount of catchy hits, she also provided the world with a collection of high-quality makeup products that totally changed the game.

But, in the latest episode of What the Dupe, PureWow creator Matthew Boyd tests out the Fenty Beauty Pro Filt’r Instant Retouch Longwear Liquid Concealer ($30) with a NYX alternative: the Can't Stop Won't Stop 24HR Full Coverage Matte Concealer ($9).

As Matthew states in the video, we're all Rihanna stans here, and after that showstopping Super Bowl halftime performance, our admiration only grew (especially after she applied her own Fenty makeup halfway through the set). “I'm obsessed with her,” Matthew says in the clip above. “And it made me wanna buy even more products from Fenty, even though I have all of them.”

In this latest installment, the creator highlights the famous concealer from the Barbadian singer's beauty company. “This product is viral, and for good reason,” Matthew declares. “It is a matte, full coverage, long-wear concealer. We're obsessed with that.”

So, what happens when Matthew compares this beloved Fenty concealer with an alternative from NYX that's a third of the price? You'll have to watch the full video above to find out, and you can shop *both* products below.

Fenty concealer.
Sephora

1. Fenty Beauty Pro Filt’r Instant Retouch Longwear Liquid Concealer

  • Full coverage
  • Long-lasting
  • Matte finish
  • Lightweight
  • Greater available shades (50)
  • More product (0.27 oz)
  • Vegan/cruelty-free
nyx hero
Ulta Beauty

2. NYX Can't Stop Won't Stop 24HR Full Coverage Matte Concealer

  • Full coverage
  • Long-lasting
  • Matte finish
  • Lightweight
  • Fewer available shades (24)
  • Less product (0.11 oz)
  • Vegan/cruelty-free

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Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features Editor at ROCKET Magazine. When he's not dissecting the latest trends in entertainment (or guiding you on what to watch), he covers all the hottest red carpet looks and fashion movements. When he steps away from the keyboard, you can likely find him at an NYC concert, thrift store or LGBTQ+ bookstore happily perusing the shelves.