ComScore

We Compared the Anastasia Beverly Hills Brow Wiz Pencil with an $11 Dupe

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Your eyebrows and your bank account will thank you later.

In the latest episode of What the Dupe, PureWow creator Matthew Boyd compared the Anastasia Beverly Hills Brow Wiz Pencil ($25) with a less expensive alternative: the NYX Cosmetics Micro Brow Pencil ($11). And in this test, Matthew explored whether the cheaper NYX alternative compares to the ABH staple.

“Today, we are talking about the brow product that started it all: the Anastasia Brow Wiz,” Matthew says at the beginning of the clip. “This brand as a whole changed the eyebrow game and everyone was obsessed with it.”

In the video, Matthew explains why the ABH product is so beloved, saying, “The precision pencil is meant to do hair-like strokes.” But, now a different product has come along that offers similar precision—the NYX Micro Brow Pencil (and it's under half the price).

So, which product was victorious? Watch the full episode above to find out.

browwiz universal
Sephora

1. Anastasia Beverly Hills Brow Wiz Precision Pencil

  • More expensive
  • Not waterproof
  • Very precise
nyx universal
Ulta

2. NYX Cosmetics Micro Brow Pencil

  • Less expensive
  • Waterproof
  • Very precise

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Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features Editor at ROCKET Magazine. When he's not dissecting the latest trends in entertainment (or guiding you on what to watch), he covers all the hottest red carpet looks and fashion movements. When he steps away from the keyboard, you can likely find him at an NYC concert, thrift store or LGBTQ+ bookstore happily perusing the shelves.