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16 Products from Ulta Beauty You Can Score Totally Free with Points

We’ve got two words for you: Ultamate Rewards. Ringing any bells? If they are, then carry on. If they don’t, listen up. Because shopping at Ulta Beauty is about to change for you.

At its core, Ultamate Rewards is a loyalty program, plain and simple. When you sign up, you start racking up points with every purchase you make—every dollar spent at Ulta Beauty is equal to one point. It’s totally free to join and points can be redeemed toward any product or service. For added bonus points and to track your points balance, download the Ulta Beauty app and opt in for notifications to stay on top of exclusives offers.

Now, here’s where it gets really fun: The more points you save, the more money you can get off your purchase. Redeem as little as 100 points for $3 off, or save up your points and redeem up to 2,000 points for $125 off one epic beauty haul. You can also take advantage of the bonus points offers, which is probably the fastest way to get your points to add up (like earning 2x points on all purchases during your birthday month). And you reach different statuses the more you spend: Platinum and Diamond. Those members earn even more, and when you have Platinum or Diamond status, your points never expire.

So if you’re ready to take advantage of Ultamate Rewards, go ahead and sign up here to start saving points. Then, shop some our favorite Ulta Beauty picks below.

shape tape concealer
Ulta Beauty

1. Tarte Shape Tape Concealer

This concealer is an editor favorite for its excellent coverage that won’t cake up or dry out, and because it's available in 35 shades. It’s waterproof, non-comedogenic and vegan, and the signature Tape technology helps smooth and blur the appearance of fine lines and wrinkles.

ulta beauty body scrub
Ulta Beauty

2. Ulta Beauty Collection Sweet Grapefruit Body Scrub

The scent of juicy pink grapefruit is a treat for the senses as you gently exfoliate your skin to leave it soft and smooth. The jar is made from 100 percent recycled plastic and the formula is cruelty-free, meaning this scrub is a body care product you can feel good about from all angles.

truly body butter
Ulta Beauty

3. Truly Unicorn Fruit Body Butter

How fun is this rainbow swirl? The multi-colored, whipped body butter has a delicious fruity smell and is packed with matcha, chia, acai and rose for a deeply moisturizing experience. It's also made with vegan vegetable collagen—good for your skin, good for the animals. Oh, and it's exclusively available at Ulta Beauty, so snagging it while it's still in stock would be smart. Even smarter would be downloading the Ulta Beauty app to track the points it earns you.

homebody bath soak
Ulta Beauty

4. Homebody Amethyst + Alchemist Pearlescent Cbd Bath Bomb Soak

Take your at-home spa nights to the next level with a plant-based and calming CBD soak from Black-owned brand Homebody. By the way, you can only snag this puppy from Ulta Beauty, so signing up for an Ultamate Rewards membership is a real no-brainer.

ariana grande perfume
Ulta Beauty

5. Ariana Grande God Is A Woman Eau De Parfum Travel Spray

Notes of juicy pear, Turkish rose petal and creamy cedarwood smell like a breath of fresh air every time you spritz this vegan fragrance. What's more, the ingredients are 91 percent naturally derived, and the reusable base is made from 60 percent plant-based and sustainable materials. It's the newest of many Ariana Grande fragrances, found only at Ulta Beauty.

camille rose deep conditioner
Ulta Beauty

6. Camille Rose Algae Renew Deep Conditioning Mask

Deep condition your locks with the 65 vitamins, minerals and antioxidants packed into this powerful jar. Infused with blue green algae and unrefined mango and cocoa butters, it's a restorative hit of moisture for both straight and curly hair.

kristen ess conditioner
Ulta Beauty

7. Kristen Ess Weightless Shine Leave-in Conditioner

Make heat-styling healthier by priming damp strands with this detangling leave-in conditioner. It softens and strengthens hair while adding a completely weightless shine that brings dull hair back to life over time. "Zip-Up" technology smooths the appearance of damaged cuticles and protects from color fade.

bed head beach waver
Ulta Beauty

8. Bed Head Wave Affair Jumbo 3 Barrel Hair Waver

This tool is exactly how you achieve a perfect beach wave—even when there's no beach in sight. Ceramic barrels press soft bends into your hair without creating frizz, and the 30-second heat-up ensures you're not left waiting around to get your hair done and ready.

peach and lily serum
Ulta Beauty

9. Peach & Lily Glass Skin Refining Serum

Glass skin means skin at its healthiest—and this serum helps you achieve just that. Expect smaller pores and a luminous, even skin tone when you apply the silky formula after cleansing and toning, morning and night. Peach extract, niacinamide and hyaluronic acid are the results-driving trifecta in this blend, and the product is exclusive to Ulta Beauty.

juvias place eyeshadow
Ulta Beauty

10. Juvia’s Place Rebel Quad Eyeshadow Palette

When it comes to eyeshadow, it’s all about going bold right now. Look no further than this brand new, highly pigmented palette from Black-owned brand Juvia's Place (it’s only at Ulta Beauty!) for all your statement-making needs. It’s made without parabens and sulfates too.

brow wiz
Ulta Beauty

11. Anastasia Beverly Hills Brow Wiz

And please, don’t forget your brows. This fine-tipped pencil is so precise that it mimics the look of actual hair. Plus the wax formula—perfectly blended with high-payoff color—makes for an excellent natural texture.

tula vitamin c
Ulta Beauty

12. Tula Brightening Treatment Drops Triple Vitamin C Serum

You already know vitamin C is key—it's deciding which one to try that gets tough. How about this serum, which features a triple vitamin C complex to brighten skin and help reduce the look of dark spots, in addition to lychee, Japanese mandarin and mango extracts to even skin tone and boost radiance?

good molecules instant cleansing balm
Ulta Beauty

13. Good Molecules Instant Cleansing Balm

It melts on contact to dissolve makeup, dirt and pollutants, then washes away with just water. This cleansing balm's unique, residue-free blend uses nourishing sea buckthorn oil, camellia oil and shea butter to hydrate while it works. And, it's yet another product that can only be found at Ulta Beauty. Are you starting to see why we're all about Ultamate Rewards?

holy hydration face cream
Ulta Beauty

14. E.l.f. Cosmetics Fragrance Free Holy Hydration! Face Cream

E.l.f. believes kindness is chic, which is why they're proud to be 100 percent vegan and cruelty-free. They also believe your moisturizer should deliver long-lasting hydration, which is why this one uses a whole slew of healthy ingredients (niacinamide, peptides, squalene, hyaluronic acid and vitamin B5, to name a few) to lock in moisture and keep your skin supple all day long.

pattern edge control
Ulta Beauty

15. Pattern Edge Control

Style and smooth baby hairs with this long-lasting edge control. It’s color-safe and won’t flake or dry out those precious hairs, but it will add a dose of extra shine for a slick look.

buxom lip gloss
Ulta Beauty

16. Buxom Full-on Plumping Lip Polish

Feel that tingle? It’s your lips plumping up to a gorgeous pout thanks to this best-selling pearlescent gloss. Vitamins A and E provide lasting moisture to keep your lips looking their best.


purewow mark salmon

Director, Branded Content

Cristina Polchinski is a director of branded content at Gallery Media Group. She produces sponsored content campaigns across all verticals and platforms, in addition to researching, testing and writing about beauty, family, fashion and trends. Cristina joined PureWow in 2016 and holds a bachelor’s degree in communications from Elon University and a master’s degree in integrated marketing from NYU.