ComScore
beauty

Beauty TikTokers Are Revealing Their Skincare Secrets—and They All Have One Brand in Common

Back before social media, you had to be an industry professional to know all the best beauty secrets. Now, you just have to be on TikTok. And if there’s one major thing we’ve learned from the wealth of knowledge available to us, it’s that skin health is just as important as makeup when it comes to a flawlessly finished face.

TikTokers never gatekeep, which is why they are revealing some of their favorite secrets for keeping skin looking healthy and radiant in the latest trending video style: Tutorials with family and friends. And the skincare brand so many of them have in common? That would be StriVectin.

Mega fashion and beauty influencer @chrisellelim is a fan, and she knows that dads also experience things like fine lines, wrinkles and uneven skin tone. Hey, dad skin needs love too, and StriVectin’s gender inclusive formulas means the men in your life can get the skincare they deserve.

We love how @branditheglambelle passes her skincare knowledge down to her daughter, teaching her the importance of incorporating clinically-proven StriVectin formulas into her daily routine.

One of the most convincing qualities about StriVectin is that it’s for anyone and everyone, no matter where you are in your skincare journey. Take @makeupbymonica’s stepmom, who works long hours on her feet and has never had a skincare routine before. StriVectin’s Super-C Serum contains two gold standard ingredients—Vitamin C and Retinol— for a one-two punch that empowers her with a streamlined and effective routine.

We truly love to see it. Shop the TikToker favorites and more below to get started on your own path to healthier-looking skin.

SD Advanced™ PLUS Intensive Moisturizing Concentrate
StriVectin

The brand’s number one wrinkle-fighting moisturizer visibly reduces fine lines and wrinkles in just two weeks.* You can even use it on your body to help fade the appearance of stretch marks.

*Based on instrumental testing

Super C Retinol Brighten Correct Vitamin C Serum
StriVectin

This lightweight, never sticky serum combines vitamin C (skin brightening) and retinol (skin correcting). It restores clarity and brightens dull, tired skin, all while smoothing rough texture and fine lines.

TL Advanced Neck Cream PLUS 1.7 OZ CMYK
StriVectin

Fun fact: This is the number one selling cream in the US exclusively for the neck and décolleté.* It improves skin elasticity and provides visible lift, while smoothing the appearance of horizontal neck lines and sagging, visibly tightening and lifting for a youthful-looking profile.

*Source: The NPD Group/ U.S. Prestige Beauty Total Department/Specialty, Skincare Product Sales, Body Part: Neck/Décolleté, Jan. 2019 – June 2022 Combined.

Intensive Eye Concentrate for Wrinkles PLUS
StriVectin

Fast-absorbing. Lightweight. Layerable and fragrance-free. Ophthalmologist-tested and non-milia inducing. It’s no wonder this cult-favorite eye cream is clinically proven to reduce the look of all types of lines around the eyes, starting in just five days.*

*Based on expert grading when used as directed.

Peptight™ 360˚ Tightening Eye Serum
StriVectin

Bolstered by a cooling applicator that gently massages and depuffs to reinvigorate delicate skin around the eyes, this product visibly tightens and firms the entire eye area. It targets creping skin on eyelids​ and brightens and evens skin tone. It’s ophthalmologist-tested and fragrance-free too.


purewow mark salmon

Director, Branded Content

Cristina Polchinski is a director of branded content at Gallery Media Group. She produces sponsored content campaigns across all verticals and platforms, in addition to researching, testing and writing about beauty, family, fashion and trends. Cristina joined PureWow in 2016 and holds a bachelor’s degree in communications from Elon University and a master’s degree in integrated marketing from NYU.