ComScore

4 Things You Should Buy at Sephora (and 4 You Shouldn’t)

Sephora is the mecca for beauty lovers everywhere. Need a new serum? There are dozens to choose from. Run out of mascara? It has them all. The trouble with having so many shiny new products in front of you, however, is that it’s way too easy to overspend. So we simplified it for you. Here are four things that you should absolutely buy at the mega retailer (gotta get those points, right?) and a few items you could save money on elsewhere.

9 Sephora Perks You Didn’t Know Existed


foundations
Twenty20

What To Buy At Sephora

1. Your color-matched foundation: It’s not that drugstore options aren’t worthy; it’s that it’s harder to get the shade right on your own. Between Sephora’s trained makeup artists and their Color IQ device (which scans the surface of your skin to give you precise matches), you’ll find that elusive foundation shade that looks natural in any light. It’s also completely free. 

2. Any makeup brushes: We were skeptical at first, too, but a nicer brush really does make a visible difference in how your makeup goes on. You get a soft, airbrushed finish with zero streaks and the bristles won’t shed all over your face. Plus, with proper care (so regular cleaning and laying them flat to dry), they’ll last for years.

3. Your skin-care serums: If you’re going to invest in any skin-care product, it should be a serum. They have the most concentrated amounts of active ingredients in them and are better absorbed than thicker skincare products like, say, a night cream.

4. Any hair styling tools: Blow-dryers, flatirons and curling rods can do quite a bit of damage on your strands—especially if you’re a regular user. Investing in higher-quality tools can help minimize the drying effects, as they have certain features like protective ceramic plates and preset temperatures that ensure your hair doesn’t get fried.


lipstick1
Twenty20

What To Buy Elsewhere

1. Fancy facial cleansers: If you’re a skin-care fanatic who really enjoys pampering yourself, go ahead and get your premium cleansers. But if you’re just trying to get your makeup off at the end of the day, a simple drugstore wash will do the job just fine.

2. New shades of lipstick: We completely understand wanting to splurge on some classics. (Every lady should have the perfect nude and red in her arsenal.) But if you’re experimenting with trendy new shades (or ones that you don’t wear often), there are tons of really good and inexpensive options out there.

3. Nail polish: Similar to lipstick (or most color cosmetics, for that matter), you can afford to save some money on trying new shades. Spend those extra dollars on a quality topcoat instead (which is what will really get you a longer-lasting mani).

4. Travel-sized anything: Those little bins near the checkout line get us every time. Teeny tiny face cream? Why yes, we need that. Shrunken down can of dry shampoo? Give us two, please. Aside from cluttering up your vanity, you might end up spending a small fortune on these pre-packaged minis. If you really need something for an upcoming trip, ask for samples. (You automatically get three with any purchase.)



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Courtney Mason
A Lip Product Hoarder’s Honest Review of the Rhode Peptide Lip Tint
beauty
/ Chelsea Candelario
3 Editors Test the Rhode Peptide Lip Shape—and Here’s Our Honest Review
beauty
/ Chelsea Candelario
How to Achieve Gray Blending for Dark Hair, According to Hairstylists
beauty
/ Natalie LaBarbera
Meghan Markle Swears By This Face Cream That's on Sale for Just *$10* at Amazon RN
beauty
/ Jael Rucker
Don't Look Now, This Popular Sunscreen is 20% Off for the Amazon Big Spring Sale
beauty
/ Marissa Wu
Does the Buzzy Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
beauty
/ Chelsea Candelario
Meghan Markle Just Launched a Beauty Site and Here Are My 7 Favorite Products
beauty
/ Destinee Scott
You Can Save on Hailey Bieber's Go-To LED Skincare Device at the Amazon Big Spring Sale
beauty
/ Dana Dickey
Is Whole Body Deodorant Worth It? A Dermatologist Tells All
beauty
/ Chelsea Candelario
The 5 Haircuts Everyone in New York Wants Right Now
beauty
/ Destinee Scott
The Sunday Riley C.E.O. Glow Oil Is a 'Clean Girl' Cult Favorite—and It's on Rare Deal at the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Crest 3D Whitestrips vs. Lumineux Teeth Whitening Strips: Score Both on Sale Now for the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Do I Pass TikTok’s Eyebrow Theory? How a Filter Can Make or Break Your Arches
beauty
/ PureWow Editors
The 35 Best Short Haircuts for Women Over 50, According to Stylists
beauty
/ Chelsea Candelario
The 13 Best Hair Perfumes of 2025, Tested by Editors
beauty
/ Marissa Wu
15 Brands to Shop to Nail the French Girl Makeup Look
See More