ComScore

This Is Not a Drill: You Can Get the Famous Tarte Shape Tape Concealer for $15 Right Now (and Yes, It's Full-Size)

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Whether you're testing the latest TikTok beauty hack or going for a French girl no-makeup look, a great concealer is simply a must-have item. And for us, that means a concealer that's buildable, lightweight and agreeable with our skin. Enter: the Tarte Shape Tape full-coverage concealer that's available in 35 shades. We love it for many reasons, which you can read all about in our review, but until tonight it's on sale for just $15 (from $31) during the Ulta 21 Days of Beauty Sale, so we'll get to the point.

First, if there's anything we've learned, it's that shoppers spending their precious pennies don't lie, and this product has more than 30,000 glowing reviews at Ulta and over 80 million views on TikTok to prove it's worth the money. And if that doesn't wow you, then this video, which shows how it quickly covers up a tattoo and another that reveals its eye-lifting powers, will.

PureWow's Senior Food Editor, Katherine O'Connor, says it's the most blendable concealer she's ever tried, adding that "it looks like real skin...not like I’m hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’”

It's formulated with shea butter, mango butter and licorice root, which is designed to work together to do more than just brighten the appearance of dark circles. It is also meant to help retain skin elasticity as well as moisturize and condition. Most impressively, it promises up to 16 hours of "flawless wear" without creasing or caking up, according to the brand.

One buyer confirms, writing, "I am almost 30 and have started to get some wrinkling and fine lines around my eyes. This product is what I have been searching for! It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer. It literally blurs the fine lines, and it's almost like they are no longer there and gives the most beautiful finish."

Need we say more? You know what to do (aka stock up on as many as you can).


Want more beauty tips sent right to your inbox? Subscribe here.


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

beauty
/ Destinee Scott
The Sephora Spring Savings Event Is Back with Glamtastic Deals on Augustinus Bader, Dyson and More
beauty
/ Stephanie Maida
Michelle Monaghan Reveals the Viral Lip-Plumping Balm She Wears on 'The White Lotus'
beauty
/ Jael Rucker
Get a Head Start on Your Summer Glow with This Deal on Isle of Paradise's Self-Tanning Butter
beauty
/ Candace Davison
I Tried Snif's New Pancake-Inspired Scents, & It's a Perfect Collision of 2 Major Trends
beauty
/ Natalie LaBarbera
Nativa Spa Just Launched an Acerola Cherry Bodycare Collection—and It Smells "Delicious"
beauty
/ Chelsea Candelario
32 Easter Nail Designs That Will Have All the Peeps Talking
beauty
/ Destinee Scott
Augustinus Bader Just Dropped a Mineral Sunscreen—and It Does *Way* More Than Just Block the Sun
beauty
/ Jenny Jin
9 Nails Trends That Are Blossoming This Spring, According to Nail Artists
beauty
/ Marissa Wu
This TikTok Favorite American Beauty Brand Is on the Rise in Europe
beauty
/ Courtney Mason
A Lip Product Hoarder’s Honest Review of the Rhode Peptide Lip Tint
beauty
/ Chelsea Candelario
3 Editors Test the Rhode Peptide Lip Shape—and Here’s Our Honest Review
beauty
/ Chelsea Candelario
How to Achieve Gray Blending for Dark Hair, According to Hairstylists
beauty
/ Natalie LaBarbera
Meghan Markle Swears By This Face Cream That's on Sale for Just *$10* at Amazon RN
beauty
/ Jael Rucker
Don't Look Now, This Popular Sunscreen is 20% Off for the Amazon Big Spring Sale
beauty
/ Marissa Wu
Does Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
beauty
/ Chelsea Candelario
Meghan Markle Just Launched a Beauty Site and Here Are My 7 Favorite Products
See More