I Spy a Deal on the Viral Tarte Shape Tape Concealer (So Obviously I'm Stocking Up)

I’m always looking for brand new beauty products to add to my lineup, and right now I’ve got my eyes on this Tarte Shape Tape concealer (was $31, now $28) for my upcoming summer weddings and brunch extravaganzas.  A buzzy TikTok product that has been deemed something of a holy grail in the beauty world, the concealer has received thousands of glowing reviews for its smooth base and effective coverage. Now that it's marked down at QVC—in all *28* shades, may I add—I'm wasting no time stocking up. Even better, first-time customers at QVC can snag $30 off orders $60 or more using the code HELLO30, so that's all the more reason to snag the product in twos.

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What is it exactly about this product that has got all of the TikTok girlies going crazy? For starters, it reportedly does an excellent job of masking breakouts and dark circles. Even better, the formula contains an elite blend of skin-nourishing ingredients like shea butter, mango butter and licorice root, all of which can help improve the general appearance of your skin. As if that weren't enough, according to the brand, you’ll also see an improvement in the elasticity and hydration of your skin with regular use. Oh, and according to reviewers, you get almost a full day of coverage (16 hours to be exact) without any lines, creasing or caking.  

PureWow creator Kate Kesselman put the best-selling product to the test, and concluded that it is indeed worthy of the hype thanks to its crease-free application and non-cakey formula. PureWow’s Senior Food Editor Katherine Gillen echoed similar sentiments, stating: “It looks like real skin...not like I’m hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’”